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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

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These are tips to help them make the journey toward collaboration. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

These are tips to help them make the journey toward collaboration. Integrate Strategy There are plenty of incentives for collaboration. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Effective strategy begins with an integrated plan.

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Weave a Safety Net—Find the Right Strategic Partners

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When the Public Health Department was looking at how to reopen safely, they had a sounding board, and we were able to collaborate to develop successful solutions. On the other hand, in Madison, where we didn’t have a Kitchen Cabinet, collaboration on reopening was much more challenging. That’s probably why we don’t see more of them.

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3 Ways to Activate DEI in Your Nonprofit Organization

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With that, here are three starting points for activating DEI in your organization: Provide the tools Normalize feedback Evaluate and Reevaluate 1. Adaptive process – building a structure to continuously evaluate and make changes to your process to address newly identified issues.

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Advancing Equity in Philanthropy with Resolve and Resilience: A Call to Action

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The existential need for philanthropy indicates that structures exist that fail to meet basic human needs. Even though laws and structures are often driven from the top down, it is a combination of top-down leadership and grassroots movements that create sustainable change.

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To Get Close to Members, Follow MarTech Trends

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You can build more collaborative teams. There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. Scan the Landscape Internal collaboration is important, but it is only the beginning. This is not a one-and-done activity.

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How Grantmakers Can Improve Collaboration Through Empathy and Experimentation

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Also, most of the foundations I talked to found it difficult to collaborate with other foundations. From this learning, I was left with the question, “How can collaborations thrive when everyone feels that they are “unique”? The key, I’ve found, is approaching collaboration with empathy and testing your assumptions.