Donor management technology provider Bloomerang has upgraded the platform with a membership management element that merges donor and membership data as part of illuminating the overall donor journey with a charity.
In announcing the release of Bloomerang Membership Management, the firm cited a study by Dynamic Benchmarking and Kaiser Insights that found implementing a member engagement plan led to a between 6 and 12% increase in membership renewals.
The platform upgrades include:
- Comprehensive constituent profiles: This is the ability to track every member’s status, history, and involvement, providing a holistic view of their journey that inform personalized engagement strategies.
- Dynamic membership groups: It allows users to segment members based on level. These groups can be paired with activity, engagement, or other data to tailor communications and drive more impactful strategies.
- Automated membership processes: It can handle aministrative tasks with automatic renewals, nondeductible tracking, and receipting.
- Multi-channel communication: Users can connect with members using welcome streams, event invitations, renewal reminders, and newsletters, ensuring you stay top-of-mind.
- Embedded online membership forms: Potential members can join your community online with forms that embed seamlessly into your website.
It has been a busy year so far for Bloomerang. It was announced in January that digital fundraising platform Qgiv has been acquired by Bloomerang, the constituent relationship management platform based in Indianapolis. Terms of the deal were not disclosed.
The deal brought together two well-known nonprofit sector brands that combined will have 23,000 client organizations, 500 employees and a projected $1 billion in donation volume, said Bloomerang CEO Dennis Fois told The NonProfit Times at the time of the deal.
Both firms are backed by private equity funding. Bloomerang’s private equity is from JMI Equity with operations in Washington, D.C., Baltimore and San Diego. Qgiv was launched with seed capital and two rounds of venture funding. It was acquired by Sphere Payments, a subsidiary of TrustCommerce, via its financial sponsor Waud Capital Partners, through a leveraged buyout for an undisclosed sum in April 2019.
It was announced in February that a second private equity firm has been added to ownership of Bloomerang, with Warburg Pincus joining JMI Equity as majority owners of the donor, volunteer and fundraising management software platform. The pairing potentially makes available millions of dollars for organic growth and acquisition.
Andrew Park, Sam Lipsick and Peter Kimmey of Warburg Pincus are joining three members from JMI on a nine-person Bloomerang board. JMI Equity and Warburg Pincus are equal owners and combined have a majority position in the company.
All employees are also shareholders in Indianapolis, Indiana-based Bloomerang.
