Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2009

There is an inherent tension between strategy and tactical implementation of using social media to support a campaign's objectives or nonprofit's mission, whether the goal is fundraising, marketing, or taking action. Coordinating Collective Action 4. The objectives: 1. Spread the Word 2. Campaigns 3. Crowdsourcing 5.

Twitter 80

Twitter Activities Active Activism 80

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2009

I've been getting Twitter DMs from top players in the nonprofit tech and social media for change space -- sharing how they're unmotivated or jaded with using the web and social media for change. But in the long run, these tools also do a good job of hoovering up potential participants for offline actions that will make a difference.

Social Media 50

Social Media Change Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2009

Photo by James Jordan I'm actually in the clouds, flying to California on Virgin America using the (not free) wifi listening to Mark Pesce's keynote via Mike Seyfang delivered the other day at Connecting Up Australia the Nonprofit Technology Conference in Australia (see web site for details). I keynoted the conference last year.

Moldova 94

Moldova Australia Knowledge America 94