Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. The post starts off with general guidance. Not all fundraising programs look alike.

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Action Report Practice Fundraising 77

Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

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Goal Fundraising Pledge ROI 304

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

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Benchmark Blackbaud Report Online 80

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. Let’s say you’re a food bank.

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Analytics Strategy Fundraising Benchmark 122

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Once you’ve decided on how you’ll base your score, it’s time to put it into action.

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Analytics Associations Model Metrics 169

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. And it’s still hard to carve out time for tracking.

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Measure Track Model Seattle 99

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Let’s take a look at how event data can be put into action. If certain groups aren’t attending, try to determine a possible root cause.

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Associations Data Registration Analytics 318

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. 79% of businesses say the effects of the pandemic resulted in them having to increase their budget for digital transformation. How can these tools help you track meaningful data?

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Analytics Digital Tools Measure 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

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Attitude Social Media Measure San Francisco 97

Nonprofit Tech for Good

DECEMBER 12, 2019

What you expect the end result to be. Be as transparent as possible about the path your donor’s funds are taking from contribution to action to impact. That way, these gift records are linked together for easy reference, tracking, and reporting. 3) Regularly measure the results of high net worth donor engagement.

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Relationship Donor Management Sponsor 246

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

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Results Metrics Measure Associations 97

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Plus, you can guarantee your spot with Google’s search ads, which allow your websites to sit atop the search engine results page.

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Organization Online Influence Metrics 52

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . Set goals and track progress over time. . Output metrics assess the intermediate results of an intervention, action, or project.

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Metrics Impact Guide Literacy 52

Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. If a user opts into tracking, nothing really changes. Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. How will iOS14.5 8-event Limit.

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Facebook Aggregator Conversation Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2013

“In the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal—in a feedback loop. You use the measurement as feedback to make adjustments.

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Measure Ethiopia Summary Nonprofit 102

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

sgEngage

JULY 15, 2023

Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth. Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan.

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Management Donor Blackbaud Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. “ For example, during Hunger Action Month in September, Feeding America created a tab on their Facebook page where people could share a different action every day.

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Feeds Social Media Measure Summary 102

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on selling – Judge ads by sales results, not awards.

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Lesson Fundraising Digital Test 59

NTEN

OCTOBER 24, 2011

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring your activities is as important as what you’re posting, or how many times a day you post.

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Social Media Measure Media Social 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

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Measure Policy Social Media Green 97

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. Email Marketing Platforms: An email marketing platform builds, sends, and measures email efforts. Simply put, MarTech is marketing! This can be part of a CRM or a stand-alone platform.

Marketing 59

Marketing Platform Social Media Aggregator 59

NTEN

JANUARY 30, 2013

In the annual letters from Bill and Melinda Gates which was released today, measurement takes center stage. But in the past year I have been struck again and again by how important measurement is to improving the human condition. Instead, it brought in independent experts to understand why the measurements were so different.

Measure 96

Measure Ethiopia Nigeria Analysis 96

EveryAction

JUNE 15, 2017

That’s why EveryAction now integrates directly with Facebook Ads Manager to help users build awareness around promoted issues, grow a supporter base, and inspire individuals to take action. They can also assign a source code to the plan to track results in reporting.

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Integration Facebook Contact ROI 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Why: Custom Landing Tabs. There is a more inviting welcome mat.

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Measure Facebook Practice San Francisco 102

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

Marketing 52

Marketing Plugin Track Policy 52

Nonprofit Tech for Good

DECEMBER 6, 2019

Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each. Are you looking for meaningful ways to build relationships with donors and sponsors? Is fundraising your key priority? Perhaps you’re combining multiple objectives.

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Practice Tips Fundraising Sponsor 246

Get Fully Funded

MAY 9, 2022

How are you measuring your success? The results of your self audit will show you what to refine and how to position your organization to get results. Create SMART goals for your marketing activities so you know where you are going and what you need to measure. What’s working? What’s not working? Review your recent emails.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

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Grant Google Problem Analytics 98

Bloomerang

MAY 26, 2023

We’ll discuss the potential risks associated with donation processing and provide proactive measures you can take to safeguard your nonprofit’s funds. Some payment processors take proactive measures to prevent fraudulent charges. How do you reconcile and track charges and can we do this within our existing CRM solution?

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Fund Raise Method Process 83

Connection Cafe

JANUARY 27, 2020

As I am sure we all have heard over the past few years (or maybe much longer), we need to demonstrate the results of our programs and tell our organization’s impact story in order to update our board, grow our donor base and develop new programs. Within healthcare, data and results are at the forefront. Program Action / Activity.

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Impact Program Measure Data 28

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? Clicks CTR Form Submissions The result? Ensure You Are Tracking Relevant Data Ensuring that your paid advertising campaigns have the relevant tracking set up is imperative for success.

Tips 52

Tips Organization Channel Benchmark 52

Forum One

JUNE 22, 2021

Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Let’s break down how measurement planning and an agile approach to managing and assessing your content allows you to optimize and track the effectiveness of your content strategy.

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Content Effective Strategy Measure 47

Greater Giving

DECEMBER 15, 2022

Analyzing Marketing Results. Refresh your website with recent pictures, fundraising updates, and results of your work. To make the most of these platforms, include calls to action in your posts with direct links to donation pages or event registrations. Analyzing Marketing Results . Integrating Marketing Channels .

Digital 75

Digital Marketing Donor Channel 75

sgEngage

AUGUST 9, 2023

Measure your outcomes and tell your story. In healthcare organizations, it is vital to be able to show quantitative measurement of your impact, whether you are showing the community benefit impact, tracking dollars spent delivering direct services or reporting back to donors. But are you telling the right outcome story?

Effective 71

Effective Tips Grant API 71

Connection Cafe

MAY 15, 2017

Translation: outcomes measurement. This is so much more than the UN pointing at a North Star – with the emphasis on outcomes tracking baked into the SDGs framework, we have the indicators to see if we’re on track to achieving social change with a ready-made formula to measure success.

Action 37

Action Hunger Community Global 37

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. They may have smaller networks than Mega-Influencers, but people in their networks are paying attention, engage, and take action. Is it increasing exposure or other result? Step 5: Measure Results. What were your results?

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Influence Social Media Marketing Strategy 115