Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. The post starts off with general guidance. Not all fundraising programs look alike.

Action 77

Action Report Practice Fundraising 77

Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). 3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account.

Google 276

Google Evaluation Grant Campaign 276

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. As a result, they invited the expert to develop more courses and saw an increase in learner enrollment and program revenue.

Analytics 169

Analytics Education Program Impact 169

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

Beneblog: Technology Meets Society

MAY 6, 2010

Measuring outcomes is difficult, measuring activities is easy. But, if we only measure activities, we could find ourselves being "successful" while the species we're trying to protect goes extinct or the biome we're trying to protect loses viability and diversity. This is a very action-oriented community.

Conservancy 124

Conservancy Measure Effective Washington 124

Media Cause

MARCH 15, 2021

Fast forward a full eight months – what actions have companies all actually taken? Well, some really nice person on the internet compiled the list of Fortune 100 Companies, the concrete actions they wanted to take, and what, if anything, has come from their pledges here. . At your organization, what actions have been taken?

Pledge 52

Pledge Action Mentoring Industry 52

ASU Lodestar Center

JUNE 3, 2020

Performance measurement (PM) informs strategic decisions. To truly move the needle towards ameliorating social challenges throughout the world, we must revisit the efficacy of what has been measured and how. Use performance measurements sensitive enough to detect gradual changes so that small scale initiatives can be informative.

Measure 52

Measure Create Arizona Participatory 52

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Finally, come prepared with the resources your committee members might need to spring into action.

Tips 338

Tips Fundraising Management Cancer 338

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. But in order to do that, you have to think about what you’ll do to engage them and how you’ll measure it ahead of time. K eep an eye on what leads to conversion.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. UTM s are an extremely effective way to both track fundraising campaigns and measure their success.

Donor 292

Donor Track Campaign Facebook 292

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

Benchmark 80

Benchmark Blackbaud Report Online 80

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Once you’ve decided on how you’ll base your score, it’s time to put it into action.

Analytics 169

Analytics Associations Model Metrics 169

Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

Goal 304

Goal Fundraising Pledge ROI 304

Bonterra

APRIL 10, 2024

Case Management Tools Measure impact A unified solution to help you collect actionable program data, develop comprehensive reports, and share how you’re impacting your community. Collect direct participant feedback through secure web forms for actionable insights to improve programming and individual care plans.

Tools 52

Tools Management Los Angeles Demonstration 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Nonprofit Tech for Good

JULY 5, 2020

and around the world to create award-winning videos that drive results. Video engagement on social media is the measurable action that viewers take after watching. Science shows that certain emotions trigger our impulse to take action and share, while other emotions suppress it.

Video 315

Video Share Social Social Media 315

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

You need to be nimble and not blindly follow a template because it worked in the past. Measurement and learning are now more important than ever for success. Focus on Engagement That Leads To Action. And, that is how they measure success. This advice still holds true. Relationship Building Is Even More Important.

Facebook 135

Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2013

“In the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal—in a feedback loop. You use the measurement as feedback to make adjustments.

Measure 102

Measure Ethiopia Summary Nonprofit 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. What I’m really enjoying is reading the blog posts that nonprofit tech colleagues have shared their thinking about the ladder of engagement and how to measure along it.

Measure 98

Measure NTEN Social Media Metrics 98

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Let’s take a look at how event data can be put into action. Do your repeat event attendees also renew at higher rates? ).

Associations 318

Associations Data Registration Analytics 318

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

Hurricane 97

Hurricane Measure Social Media Pledge 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Public knowledge, pressure (to change policy) and action increase in strategic areas. Our foundation is viewed a valuable information source.

Measure 101

Measure Social Media Foundation Reflection 101

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. You know what they say about measurement, right?

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. These two tools will help you measure the success of your campaigns. Event – this is really any action taken like watching a video or downloading a white paper.

Analytics 169

Analytics Marketing Taxonomy Module 169

sgEngage

MARCH 19, 2024

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 82

Culture Create eBook Attitude 82

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing.

Measure 104

Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2012

Most nonprofits do not have the resources to hire one of these in-demand professionals nor do you see many funding opportunities to build this type of commitment to measurement and learning from data into a nonprofit’s DNA. But that data doesn’t tell anything about how we can improve and get better results.”

Measure 99

Measure Roles Support Literacy 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 96

Measure Social Media Media Social 96

NTEN

OCTOBER 24, 2011

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring your activities is as important as what you’re posting, or how many times a day you post.

Social Media 88

Social Media Measure Media Social 88

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. 79% of businesses say the effects of the pandemic resulted in them having to increase their budget for digital transformation. How are you measuring if you’re meeting or exceeding them?

Analytics 111

Analytics Digital Tools Measure 111

Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. How Measuring Donor Engagement Can Empower You. See How Bloomerang Can Help You Measure Donor Engagement.

Donor 96

Donor Guide Measure Summary 96

sgEngage

MARCH 12, 2024

When you make disqualification a frequent exit on your fundraising journey, the resulting churn will help you make space for future potentially qualified prospects. Action : Let it go. Action : Let it go for now. Action : Let it go to another team for now. That’s a vast pool of untapped opportunity.

Gift 82

Gift Proposal Blackbaud Phase 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. “ For example, during Hunger Action Month in September, Feeding America created a tab on their Facebook page where people could share a different action every day.

Feeds 102

Feeds Social Media Measure Summary 102