Measuring Conservation Effectiveness

Beneblog: Technology Meets Society

Measuring outcomes is difficult, measuring activities is easy. But, if we only measure activities, we could find ourselves being "successful" while the species we're trying to protect goes extinct or the biome we're trying to protect loses viability and diversity. The focus is shifting from managing activities to results-based management. This is a very action-oriented community. Tags: CMP SPM Miradi Moore results based management

Actions Speak Louder than DEI Corporate Pledges

Media Cause

Fast forward a full eight months – what actions have companies all actually taken? Well, some really nice person on the internet compiled the list of Fortune 100 Companies, the concrete actions they wanted to take, and what, if anything, has come from their pledges here. .


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Social Media with M+R: How to Measure the Metrics that Matter


Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc.

Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign. Results after 4 days are here.

Measuring Your Social Media Success


And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which.

Every nonprofit needs a theory of change for its technology.and for its evaluation process

Deborah Elizabeth Finn

It’s crucial to say, “if we take all of the following resources, and do all of the following actions, then we will get all of the following results.”

Likes on Facebook Are Not A Victory: Results Are!

Beth's Blog: How Nonprofits Can Use Social Media

As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I’m facilitating several peer exchanges on the topics of measurement, social media, and networked nonprofits. Like all Networked Nonprofits, Momsrising values simplicity and the ability to leverage its network while engaging and building relationships with people and organizations to get results. It comes as no surprise that Momsrising embraces measurement and learning.

What Gets Measured Gets Better

Beth Kanter

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Nicole agreed to write a reflection about how she went from crawling in measurement practice to running. What gets measured gets better – Guest Post by Nicole Lampe. Measurement

Community Impact: Using Patient Data to Measure Program Success

Connection Cafe

As I am sure we all have heard over the past few years (or maybe much longer), we need to demonstrate the results of our programs and tell our organization’s impact story in order to update our board, grow our donor base and develop new programs. Program Action / Activity.

Facebook Changes for Organization Pages: Focus On Results

Beth Kanter

We’re trying to understand what continues work and what doesn’t and evolve practice. You need to be nimble and not blindly follow a template because it worked in the past. Measurement and learning are now more important than ever for success. Focus on Engagement That Leads To Action. And, that is how they measure success. Some things to consider: Ask your team, what are the results that you want to achieve? Flickr Photo by Lululemon.

Digital Promotion Strategies (That Get First Page Results Fast)

Nonprofits Source

The truth is if you don’t show up on the first page of search results, then are you’re missing out on a lot of views to your website. If you want first page results, especially for competitive keywords, you need people linking to your site. Remember, it’s in the interest of search engines to show the best possible results for every search. The theory sounds nice, but let me show you how it works in practice: Here’s How I Got First Page Results.

How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers. 4: Media Measurement Requires Quantity and Quality : This principle is about measuring both quantative and qualitative information.

Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. Last week, Dan Michel offered an intriguing answer to this question : “What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)? &#. The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able.

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Measurement Takes Center Stage in Bill Gates' 2013 Letter


In the annual letters from Bill and Melinda Gates which was released today, measurement takes center stage. But in the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal.This may seem pretty basic, but it is amazing to me how often it is not done and how hard it is to get right.

Measuring Your Crowdsourcing Efforts by Aliza Sherman

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My colleague, Aliza Sherman, has written a book, The Complete Idiot’s Guide to Crowdsourcing and you drop everything and buy it now. We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing.

How can nonprofits and funders create mutually agreeable performance measures?

ASU Lodestar Center

Performance measurement (PM) informs strategic decisions. To truly move the needle towards ameliorating social challenges throughout the world, we must revisit the efficacy of what has been measured and how. Performance measurement is not objective. Illustration by Jocelyn Ruiz.

Measurement Wisdom for Nonprofits from Bill Gates

Beth Kanter

Last week, Bill Gates’ 2013 Annual Letter highlighted the power of data and measurement to help lift the world’s most needy up from poverty. I heard about it from several tweets asking me if he had read “ Measuring the Networked Nonprofit ” and colleague, Marion Conway, wrote a great summary of the letter which was also available in an interactive format on the web. You use the measurement as feedback to make adjustments.

Want Social Media Results? Learn How To Use Data for Decisions

Beth's Blog: How Nonprofits Can Use Social Media

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media. Respondents are seeking to find the value that social channels can yield with more targeted insights and actions. Or to document results?

Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time. How do you test and measure its effectiveness to get results that support your objectives?

What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Measure Everything: Is Your Nonprofit Facebook Page Worth It?

Using Data to Predict Fundraising Results

Connection Cafe

Turning Analytics into Business Intellingence: Hawthorne Effect : Be very intentional about what you choose to measure. Make sure measures are ultimately tied to your organization’s operational, tactical, and strategic plans. Start with lag measures, strive for lead measures: Start simple with a “lag” measure, measuring something in the past. Then graduate to “lead” measures, which help to predict the success of lag measures.

Advancing Social Media Measurement for Foundations – Reflections & Notes

Beth Kanter

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” The main part of the meeting was two working sessions where we were divided into five small groups to focus defining outcomes, strategies, key performance metrics, and measurement methods for five outcome areas that may be common to many foundation’s communication’s strategies.

What is the Funder’s Role in Supporting Good Measurement?

Beth Kanter

This individual works with program experts to apply what is learned from the data. But they have also made data literacy an essential competency for everyone in the organization. The result is a shift from ad hoc data analysis and simple (though detailed) record-keeping to a systematic approach to improving their programs and campaigns by using data. But that data doesn’t tell anything about how we can improve and get better results.”

Embracing the Point of Impact Together: Outcomes Measurement Tips for Funders and Nonprofits

Connection Cafe

One of the most exciting parts of 2017 for me so far has been to see how many nonprofit organizations and foundations are becoming more and more passionate about outcomes measurement. Each organization is on what we like to call an outcomes journey , where results-focused givers are moving from basic outcomes measurement to a strategic and integrated approach. Outcomes Measurement Tips for Funders. Outcomes Measurement Tips for Nonprofits.

Does Your Nonprofit Organization Have Measurement Malaise?

Beth's Blog: How Nonprofits Can Use Social Media

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Maybe it is the feeling that measurement requires data collection and that will cause even more information overload and why we put the task on the organizational back burner. The Idealware survey asked participants if they measure results from Facebook.

Achieving the SDGs: Taking Action for the 2030 Agenda In Your Community

Connection Cafe

Translation: outcomes measurement. This is so much more than the UN pointing at a North Star – with the emphasis on outcomes tracking baked into the SDGs framework, we have the indicators to see if we’re on track to achieving social change with a ready-made formula to measure success. You may be reading this in between reviewing grant applications to support responsible production and consumption or to take action against climate change.

Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth Kanter

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. I’ve even used the framework to measure trainings I have delivered! What are your measurable objectives? Who or what are you going to compare your results to? Measurement

Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth Kanter

Last week, I was honored to be the keynote presentation at the Social Media 4 Nonprofits Conference in San Francisco on why and how to measure impact for your social media integrated strategy. For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. How do we measure and track engagement to results?

Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Beth Kanter

They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions. As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement. Results. Experimentation MeasurementFlickr Photo by the Consortium.

How ACLU NJ Defines Social Media Success: The First Important Measurement Step

Beth Kanter

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. I followed up with Eliza Straim (Communications Associate) and Katie Wang (Communications Director) to learn more about how they went about this first very important first step for measuring social media – defining results. Measurement

MCON12 Live Blog: From "Friending" to Action


For my next session, I'm covering the Luncheon Keynote "From 'Friending' to Action" with Brian Elliot of Friendfactor. He addressed how to move from clicking "here" to taking action, regardless of what the action is. If you're trying to get Millennails to show up, build a smaller version first, measure the time between your tests. Don't just make mistakes, make smart mistakes: set goals, measure, and learn from your failure.

NTEN Webinar: Social Media Measurement Steps and How To Measure Engagement

Beth Kanter

Please KD Paine and I for an NTEN webinar on October 30th at 11:00 am where will share tips, stories, and lots of practical information about how your nonprofit can transform its culture to embrace the data, a powerful simple framework, “The 7 Steps of Measurement,” that will help your organization learn how to set measurable goals, come up with the perfect Key Performance Indicator, select the right measurement tools and metrics, and most importantly how to make sense of your data.

Using Event Metrics to Create an Action Plan

Connection Cafe

Action: Turning these participants into superstar fundraisers isn’t an easy task. Action : Note the participants who have met or exceeded their fundraising goal. Action : If the online tools usage is low along with your total amount raised. Want more on using metrics to create an action plan? Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success.

Connecting Metrics to Action.

Beth's Blog: How Nonprofits Can Use Social Media

Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It was interesting to see how people were much more interested in how the metrics were computed on various software programs versus connecting the metric action. " Avinash Kaushik's recommendation : " Co mpute Unique Blog Readers by yourself by combining two metrics that are measured slightly, only slightly, differently. Step 5: Measure.

A Dog Named Red Helps Best Friends Animal Society Get Results on Facebook

Beth Kanter

Unfortunately, as Beth has pointed out , Facebook doesn’t always make it easy to generate meaningful and measurable results that drive your mission or your bottom line. These apps help organizations take advantage of Facebook’s new functionality in order to generate more meaningful and measurable fan engagement. In this blog post, I’ll show off a simple campaign that generated some great, measurable results for Best Friends Animal Society.

Build your Facebook fan base, increase online action


3) Liking is one of the easiest and best actions to offer, since it’s a single click that effectively adds the person to your Facebook audience, and lets them start receiving messages from you via Facebook. The Results. Increase in online actions spreading through FB and Twitter. For the first time, we saw one of our online actions go viral on Twitter, “ reports Arkle.

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Community Organizing and Social Justice Measurement in the Connected Age

Beth Kanter

Note from Beth: Shonali Burke, who we interviewed in “ Measuring the Networked Nonprofit , let me know about an exciting project she is working on with the Center for Community Change that is hosting the 8th Annual Change Champion Awards (in DC) today (Sept. 20) at the AFL-CIO headquarters in conjunction with the Campaign for Community Change. We got into a conversation about the challenges of measuring the success of community organizing and social justice in a connected age.

The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

The best way to answer this question is to measure the impact of your social media campaign. Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. This tool can help you measure how many visitors visited your donation page, how they reached, and how many converted. Just remember this many not measurable after a week or month of implementation. posted by Chris Giarratana Digital Strategy Consultant.

5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

That’s why In this article I’ve put together a list of 5 practical reasons why digital marketing fails to get results with actionable solutions to move you towards success. How To Measure Your Digital Marketing Results. Before we dive into the 5 reasons I believe people fail to get marketing results, I thought it might make sense to first demonstrate a few ways you can measure and track your performance. Measuring Page Performance.

This Week on Beth’s Blog: Stronger Grantmaking, Stronger Nonprofits, Stronger Results

Beth Kanter

The GEO community is united by a common drive to challenge the norm in pursuit of better results. GEO’s 2012 National Conference will offer a range of perspectives and new ideas for smarter grantmaking that leads to better results and present opportunities for participants to learn from the wisdom and experience of their peers. Scaling Impact sessions offer strategies and knowledge about how we can help nonprofits achieve better and more results.

Are Participant Demographics the Most Useful Single Measure of Community Impact?

Museum 2.0

We use participant demographics as a core measure at the MAH. We use the county census as our measuring stick. I agree with this argument, but in my experience, it doesn't invalidate demographic measurement. BUT, when we actually started measuring demographics at the MAH a few years ago, we saw that we were engaging the county's age and income diversity. When we saw our race/ethnicity mismatch with the county, we started taking action to welcome and include Latinos.

Social Media: Measuring the Right Things


When aligned properly, there is no doubt that social media work can have a positive impact on your organization’s mission and, ideally, its bottom line, whether it’s increased donations, membership, or advocacy actions. By tracking your results, you should be able to replicate successes and avoid repeating mistakes. Further, tracking your results gives you good ammunition for justifying your efforts to your organization’s higher-ups and your board

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. The platform features tools like click-to-call advocacy, email message delivery, and social advocacy , empowering nonprofit supporters to take action on issues they care about. #5. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16.