Using Data to Predict Fundraising Results

Connection Cafe

Turning Analytics into Business Intellingence: Hawthorne Effect : Be very intentional about what you choose to measure. Make sure measures are ultimately tied to your organization’s operational, tactical, and strategic plans.

Embracing the Point of Impact Together: Outcomes Measurement Tips for Funders and Nonprofits

Connection Cafe

One of the most exciting parts of 2017 for me so far has been to see how many nonprofit organizations and foundations are becoming more and more passionate about outcomes measurement. Outcomes Measurement Tips for Funders. Outcomes Measurement Tips for Nonprofits.

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Measuring Conservation Effectiveness

Beneblog: Technology Meets Society

Measuring outcomes is difficult, measuring activities is easy. But, if we only measure activities, we could find ourselves being "successful" while the species we're trying to protect goes extinct or the biome we're trying to protect loses viability and diversity. The focus is shifting from managing activities to results-based management. This is a very action-oriented community. Tags: CMP SPM Miradi Moore results based management

Achieving the SDGs: Taking Action for the 2030 Agenda In Your Community

Connection Cafe

Translation: outcomes measurement. This is so much more than the UN pointing at a North Star – with the emphasis on outcomes tracking baked into the SDGs framework, we have the indicators to see if we’re on track to achieving social change with a ready-made formula to measure success.

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Using Event Metrics to Create an Action Plan

Connection Cafe

Action: Turning these participants into superstar fundraisers isn’t an easy task. Action : Note the participants who have met or exceeded their fundraising goal. Action : If the online tools usage is low along with your total amount raised.

What Gets Measured Gets Better

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Measuremen

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc.

Measurement Wisdom for Nonprofits from Bill Gates

Beth's Blog: How Nonprofits Can Use Social Media

“In the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal—in a feedback loop.

Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. Measurement

Is Your Impact Strategy About the Journey or the Destination?

Connection Cafe

But when it comes to results-focused giving and today’s philanthropic sector, it’s really about both. As part of the industry-wide revolution in how we measure the effectiveness of our giving, there is also an important shift in the path we take to get there.

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Facebook Changes for Organization Pages: Focus On Results

Beth's Blog: How Nonprofits Can Use Social Media

We’re trying to understand what continues work and what doesn’t and evolve practice. You need to be nimble and not blindly follow a template because it worked in the past. Measurement and learning are now more important than ever for success. Flickr Photo by Lululemon.

Likes on Facebook Are Not A Victory: Results Are!

Beth's Blog: How Nonprofits Can Use Social Media

As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I’m facilitating several peer exchanges on the topics of measurement, social media, and networked nonprofits. It comes as no surprise that Momsrising embraces measurement and learning.

grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. What do you measure? Measurement

What is the Funder’s Role in Supporting Good Measurement?

Beth's Blog: How Nonprofits Can Use Social Media

Most nonprofits do not have the resources to hire one of these in-demand professionals nor do you see many funding opportunities to build this type of commitment to measurement and learning from data into a nonprofit’s DNA. What is funder’s role to support good measurement?

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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth's Blog: How Nonprofits Can Use Social Media

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. Measurement

How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). We’ve come a long way since the early days of social media in terms of measurement practice.

Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. “ For example, during Hunger Action Month in September, Feeding America created a tab on their Facebook page where people could share a different action every day.

Advancing Social Media Measurement for Foundations – Reflections & Notes

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” The main part of the meeting was two working sessions where we were divided into five small groups to focus defining outcomes, strategies, key performance metrics, and measurement methods for five outcome areas that may be common to many foundation’s communication’s strategies.

Measuring Your Social Media Success

NTEN

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring is how you decide which is which.

Measuring Your Social Media Success

Idealware

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which. What to Measure, and How.

Measuring Your Crowdsourcing Efforts by Aliza Sherman

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My colleague, Aliza Sherman, has written a book, The Complete Idiot’s Guide to Crowdsourcing and you drop everything and buy it now. We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic.

Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. How do we measure and track engagement to results?

From Fuzzy Mission to Actionable Metrics in 7 Steps

Idealware

In my experience, almost every nonprofit thinks their mission is harder to measure than most. I sometimes give presentations on performance measurement that include case studies. Brainstorm measures.

Want Social Media Results? Learn How To Use Data for Decisions

Beth's Blog: How Nonprofits Can Use Social Media

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. Respondents are seeking to find the value that social channels can yield with more targeted insights and actions. Measurement

Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Beth's Blog: How Nonprofits Can Use Social Media

They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions. Results. Experimentation MeasurementFlickr Photo by the Consortium.

How ACLU NJ Defines Social Media Success: The First Important Measurement Step

Beth's Blog: How Nonprofits Can Use Social Media

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. Influence —> take action. Measurement

NTEN Webinar: Social Media Measurement Steps and How To Measure Engagement

Beth's Blog: How Nonprofits Can Use Social Media

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. How do you measure engagement?

The ABCs of Social Media ROI & Measurements

Connection Cafe

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. At the Social Summit, I wanted to take this concept further and share memorable, easy suggestions for measuring ROI that were actionable and scalable for any organization – things as easy to remember as your ABCs.

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Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice.

What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Measure Everything: Is Your Nonprofit Facebook Page Worth It? Photo by Halloween Jack.

A Dog Named Red Helps Best Friends Animal Society Get Results on Facebook

Beth's Blog: How Nonprofits Can Use Social Media

Unfortunately, as Beth has pointed out , Facebook doesn’t always make it easy to generate meaningful and measurable results that drive your mission or your bottom line. Emotionally compelling, urgent call to action: check. Measurable, Meaningful Results.

Are Participant Demographics the Most Useful Single Measure of Community Impact?

Museum 2.0

We use participant demographics as a core measure at the MAH. We use the county census as our measuring stick. I agree with this argument, but in my experience, it doesn't invalidate demographic measurement. Or is another measure more apt?

Community Organizing and Social Justice Measurement in the Connected Age

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Shonali Burke, who we interviewed in “ Measuring the Networked Nonprofit , let me know about an exciting project she is working on with the Center for Community Change that is hosting the 8th Annual Change Champion Awards (in DC) today (Sept.

5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

That’s why In this article I’ve put together a list of 5 practical reasons why digital marketing fails to get results with actionable solutions to move you towards success. How To Measure Your Digital Marketing Results. Measuring Page Performance.

Does Your Nonprofit Organization Have Measurement Malaise?

Beth's Blog: How Nonprofits Can Use Social Media

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Does your organization have measurement malaise?

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

It’s been years now since the 7 Measures of Success report suggested that associations needed to have “data driven strategies.” We were talking about the importance of how actionable the data are, rather than the big/small distinction.

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Measurement Takes Center Stage in Bill Gates' 2013 Letter

NTEN

In the annual letters from Bill and Melinda Gates which was released today, measurement takes center stage. But in the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal.This may seem pretty basic, but it is amazing to me how often it is not done and how hard it is to get right.

A Few Good Tools for Measuring and Monitoring Social Media

Idealware

You want to monitor your efforts and measure your results. Measuring them means counting, calculating and quantifying those activities into useful metrics that will inform your actions. It all depends on what you want to track and measure. Twitter is similar—engagement is a more accurate measure of your influence than follower count. Measure engagement against the time you spend on the site to get a sense of the channel’s value.

The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

The Value Proposition - Purposeful Action in a Changing World. The Value Proposition - Purposeful Action in a Changing World. 2019 AFP DFW Philanthropy in Action Conference. 2019 AFP DFW Philanthropy in Action Conference. It's finally here!

The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

The best way to answer this question is to measure the impact of your social media campaign. Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. This tool automatically monitors donors and their actions.

Trainer’s Notebook: Reflections on Designing and Delivering Training To Get Results

Beth's Blog: How Nonprofits Can Use Social Media

Last week was a busy week, after keynoting the Nonprofit Solutions Conference in Kansas City , I facilitated a one-day workshop for the Center for Nonprofits on developing and measuring a sustainable integrated social media strategy.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16.

4 bbcon 2019 Takeaways to Help You Maximize Your Foundation’s Impact in 2020

Connection Cafe

Distortive results – an average revenue per “user” figures are inaccurate, due to inflated “user” counts. The end result? bbcon Takeaway #3: Impact measurement must be baked into the culture of your foundation . l everage the results. Focus programs on results.