Beth’s Surprise Party: A Case Study in Crowdsourced Action
Amy Sample Ward
JANUARY 12, 2010
Lesson #1: Design an action and invitation that’s doable and interesting – while focused on your goal. First, we created an open Google Doc where we put in the introduction language, so anyone that clicked through from someone’s blog or Twitter post would have context about what was happening (and included a numbered list up to 53, so people could easily see where to add their name and blog address). See the Google Doc for links.).