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How to Use Facebook Live to Raise Money

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For example, in this screenshot from Facebook, Children’s Miracle Network Hospitals can add a donate button feature to their Live broadcast. Without Facebook live (and other live broadcasting tools), supporters would have to travel all the way to Utah to witness, first-hand, BFAS’s impact. This one sounds a bit unintuitive, but let’s face it, asking people to donate money to your nonprofit is a buzzkill. Ask for action. Seize the moment to ask for action!

How Well Do You Know Your Neighbors?

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She lives across town in a nice neighborhood and is married with two children. Sounds like a sure deal, right? Her current donor profile shows her address in the next town, but with the screening you learn she actually has another home in the upstate, and a vacation home in Utah. You can tell a lot about your donors by looking through information points such as past donation history, biographical facts, and interactions with your organization.

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