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Guest Post by Steve Waddell: Systems Mapping for Non-Profits - Part 1

Beth's Blog: How Nonprofits Can Use Social Media

See larger image here: Map from: Waddell, Steve. A lot of the ideas resonate with using online social networks and social media effectively for nonprofits, especially in the larger frame of movement building. This week at the Packard Foundation, I had the opportunity to meet Steve Waddell whose research focuses on Global Action Networks.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Community Mapping. Action: The action or connection that ties it together.

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Messages, Stories, and Conversations: Creating a Strategy for your organization and your supporters

Amy Sample Ward

There’s calls to action, story telling, questions and requests, and much more. On a flip chart or whiteboard (or if you are working through this by yourself, just use a piece of paper or a spread sheet on your computer) draw 4 vertical lines, creating 5 columns. Because it isn’t JUST a conversation! 2: What we Want.

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SXSW: Future of Social Networks

Amy Sample Ward

ASW would argue that the platforms don’t own the relationships; the platforms do own the topic of conversation, or the point of interest—a point that should really be made explicit and especially viewed as actionable. most social ads require explicit action. create maps of communication streams. Activities. personal cpm.

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Social Media: Ask What’s the Change, Not the Return!

Beth's Blog: How Nonprofits Can Use Social Media

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. A theory of change lays out the results and preconditions on a visual map that lays out the pathway for social change.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. What’s an action you need to take to achieve your goal? Who on your team will be responsible for taking this action? When do they need to take this action? Was the data not convincing?

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