Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. Era of Increased Activism and Grassroots Campaigning.

6 Key Qualities of Successful Grassroots Campaigns

Connection Cafe

Learn more about grassroots campaigns and other innovative ways to fundraise faster in Blackbaud’s free webinar series “Tide-Turning Tips for Forward-Thinking Fundraisers.” These campaigns remain so close to my heart, because they gave me my start as a philanthropist.

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The New Era of Year-End Giving Campaigns

Connection Cafe

Many nonprofits rely on year-end campaigns to fund their organization. While some tried and true strategies exist, 2018 will have a twist that nonprofit organizations need to plan for as they establish their end-of-year giving campaigns. Not everyone needs to know about your campaign.

Main Ingredients to a Nonprofit Digital Campaign


Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. campaigns

Giving Tuesday: Steps to Create a Stellar Campaign

Connection Cafe

Follow these steps to create your campaign: 1. Whether you’re large or small—whether this is your first Giving Tuesday campaign or 6 th —the point is that you must decide on your strategy. Campaign updates. Beginning of the Year-End Matching gift campaign.

Facebook Campaigning in Romania

Amy Sample Ward

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. Not the best scenario for a campaigner or organizer, but it is the reality.

'Spoontember' Campaign Aims to Spur Action on Hunger - The Chronicle of Philanthropy

AFP Blog

Spoontember' Campaign Aims to Spur Action on Hunger - The Chronicle of Philanthropy : "National food-bank network Feeding America is running a monthlong multimedia effort branding September as "Spoontember" to raise awareness and spur giving to combat hunger, writes Digiday." 'via

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6 Reasons Your Organization Should Implement Supporter-Led Campaigns in 2017

Connection Cafe

As nonprofit leaders look ahead and think about how to significantly expand the impact of their advocacy campaigns, there is one key tactic that may be your secret to punching above your weight: Supporter-Led Campaigns. Distributed campaigning is not new.

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. How many can we get to take an action at a moment’s notice? Facebook), Campaign Medium (e.g. Facebook+Share), Campaign Term (e.g.

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Exciting Times for Social Actions

Amy Sample Ward

I have followed the development of Social Actions over the last few years and really believe in the work that Peter, Christine and the community have done to shape a collaborative, open tool that benefits so many people and organizations in all kinds of ways.

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End-of-Year Fundraising Campaigns that Will Rock Your World


Lots of ideas are bouncing around, campaigns that have been run for years are spinning up, and new end-of-year fundraising campaigns are coming to life. That said, do you ever wonder, “how do I make my end-of-year fundraising campaigns stand out from the crowd?”

5 Ideas for University Fundraising Campaigns at Year-End

Connection Cafe

5 Ideas for University Fundraising Campaigns at Year-End. Check out a recording of a webinar I did on August 30 to learn more about an actionable Social Ambassador workflow. In 2016, higher education institutions saw 17.7% of total giving occur in December.

Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

Connection Cafe

The rest of this post will walk you through five different experiments that illustrate simple things you can do to apply this principle to your email campaigns (and across your entire fundraising program). . This is another variable you may consider testing in your next email campaign. .

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Blog Action Day 2010: Water

Amy Sample Ward

This past Sunday was October 10th, 2010 – also know as 101010, the Global Work Day for climate action supported by and others. You may have been part of the day of action by participating in an event in your local area. 350 action in Oman Dive Center.

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Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

Is a barrage of action alerts and fundraising emails burning out your activists? Perhaps you’ll come up with an entirely new action that the rest of us will rush to copy! . Cross-channel promotion means more than just digital: email can spark plenty of actions in the real world.

Email Campaign Tips To Inspire Millennials


The problem: nonprofits aren’t “inspiring” action with lengthy, wordy newsletters and annual appeals for funds, on top of too many emails! Inspire action. Show your donors that every little action is appreciated by sending them a thank you email.

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3 Key Elements of a Digital Campaign Plan


Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

The Science Behind Engaging your Supporters

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1.

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A Totally Baldacious Campaign

Amy Sample Ward

Totally Baldacious is the latest campaign from The Leukemia & Lymphoma Society and it’s turning heads! Calls to Action : What may seem simple, is often very difficult to achieve, and in this case it’s the calls to action.

Taking Action: Optimizing your Online Communications

Byte Technology

But too often non-profits have trouble seeing beyond the almighty dollar and miss the opportunity to publicize—through email campaigns, regular blog posts or in a highlighted fashion on their websites—the CTA: that is, the “Call to Action.

Using Event Metrics to Create an Action Plan

Connection Cafe

How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Timeframe: Pull this report about three months before your campaign deadline (or event day). Want more on using metrics to create an action plan?

A 2-Day Plan for Launching a Library Giving Day Campaign

Connection Cafe

Don’t worry – you may only have three days to plan your campaign, but by following the steps below you can still successfully participate and engage your donors. Plan Your Library Giving Day Campaign in Just Days with These 4 Steps: Step 1: Download the Toolkit .

How to Add The Facebook Page Call-To-Action Button to Your Page

John Haydon

Facebook has been rolling out a call-to action-button for Facebook Pages. The Facebook call-to-action button can help drive Facebook users to take actions that are important to your nonprofit. How to Add the Facebook Call-To-Action Button to Your Page.

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It?s Never too Early to Start Your Annual Campaign

NonProfit Hub

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October. . Put together a campaign strategy. Decide on a campaign theme.

GUIDE: Voter Registration Campaigns for Nonprofits

The Science Behind Engaging your Supporters

To maintain 501c3 status, nonprofits must carefully avoid any partisan activity, actions that endorse a candidate or party. This makes voter registration campaigns an ideal way to set foot into the world of civic engagement.

3 Tips that Make Every Holiday Campaign Work


By now many of you have been working on your end of year campaigns, but if you haven’t started planning the good news is you still have time to put a plan in place to maximize end of year giving. Set a goal for your end of year campaign and prominently display it on your website.

January #4Change Chat Topic: Campaigning

Amy Sample Ward

The January #4Change Twitter Chat will focus on the use of Twitter and other social media tools in campaigning. Campaigning can mean many different things and we want to keep the definition of the topic fairly open for this chat, in order to keep insights, resources and conversation in the Q/A format as open to valuable input as possible. Here are some ways that campaigning can be framed for the purpose of this chat: moving canvassing door to door to online networks.

5 Examples of Great Mobile Calls to Action

Mobile Commons

Your organization may have created the world’s greatest mobile campaign, but the real question is how are you going to get people to opt in? The first step to a successful mobile campaign is a great call to action. Make it easy for people to take action.

Using #GivingTuesday to Turn Your Mission into Action

Connection Cafe

There is no better time to turn messages of hope into action—to giving time, money, talents, and voice. Ideally, you HAVE given it some thought and are making the day a part of your year-end fundraising campaign. If you know me, you know I think “ good is for everyone.”.

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Campaigning #4Change Recap

Amy Sample Ward

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. Question 1: How do we define campaigning in the context of social media? what about calls to action that aren’t online? annanten : @rootwork list building is just a strategy to engage more folks in your campaign. ’ annanten : @rootwork list building is just a strategy to engage more folks in your campaign.

Tried-and-True Approach for Year-End Campaign Success

Connection Cafe

Their campaign is hinged on a compelling story. They choose a multi-channel approach to their campaign. This post will take an in-depth look at these three factors for success and how you can apply them to your campaign this year. Start looking for your campaign stories now.

LOUDER, a collaborative campaigning platform

Amy Sample Ward

And that’s the leading tag for a new campaigning platform called Louder. You can create your own campaigns with unique URLs, add all kinds of media, and then start campaigning for change! LOUDER will be the new online home for campaigners.

The Brady Campaign Uses Mobile Commons Advocacy to Turn Massive Social Support Into Political Action During Senator Murphy’s Filibuster

Mobile Commons

A lone Senator needs support to sustain a filibuster – and the Brady Campaign wanted to turn the huge outpouring of public support into real political action. Over the past weeks since the Orlando shooting, an outraged nation has demanded more gun control.

Beth’s Surprise Party: A Case Study in Crowdsourced Action

Amy Sample Ward

Here are some reflections about how we used crowdsourcing techniques for a very fast-moving campaign and lessons learned that may apply to your work. Lesson #1: Design an action and invitation that’s doable and interesting – while focused on your goal. Stacey Monk and I exchanged messages last week, brainstorming the idea of pulling bloggers together to support Beth’s birthday campaign. Lesson #4: Create easy ways to track and follow the campaign.

The Three Major Components of a Successful Annual Giving Campaign

Connection Cafe

Obtaining and sustaining these individual donors is vital to your annual giving campaign. Your annual giving campaign is comprised of strategic development opportunities, helping you meet and exceed your fundraising goals each year. Planning a campaign takes preparation and detail.

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End-of-Year Fundraising Campaign – CHECK!

Connection Cafe

We recently held some webinars where we discussed some tips for campaign planning and execution. To summarize from the webinars, here’s a checklist for campaign planning: You developed a creative theme and the artwork and messaging to match. Evaluate your Calls-to-Action.

5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Now you want to know, is it appropriate to ask your supporters to take further action? The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization.

3 Steps For Holiday Campaign Success At Your School

Connection Cafe

It’s never too early to tweak or fine-tune your year-end campaign (and with the Internet, it’s not yet too late to start planning and executing it). Let’s take a look at the three steps to kick-start your school’s holiday campaign: Optimize your homepage for the holidays.

An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

Our guide to writing a fundraiser story is full of detailed tips on crafting an amazing story that will encourage people to take action. By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about.

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How to Build a Mobile List and Craft a Mobile Call to Action

Mobile Commons

Promoting your text messaging campaign is a great way to reach new supporters and start moving them up your ladder of engagement. The easiest way to attract subscribers is to promote your text message call to action on all your existing media channels, advertising, and outreach.

Guest Post on Care2 Frogloop: Designing Campaigns for Impact

Amy Sample Ward

—– Whether it’s political or personal, global or local, funded or a grassroots effort, organizations and communities are campaigning for change in many ways, all of the time. Campaigns in Action. I want to use two real campaigns to reinforce these two points.

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Three Tips for Promoting Your Mobile Campaign at Large Events

Mobile Commons

Voto Latino and Rock The Vote took advantage of the large audience at this year’s SXSW festival in Austin, Texas to promote their Trend Ur Voice campaign. Three Tips for Promoting Your Mobile Campaign at Live Events.

Social Actions’ Change The Web Challenge in Oxford

Amy Sample Ward

Social Actions has created an open database of 60,000+ actions from 40+ sites — including GlobalGiving,,,, NABUUR, TakingITGlobal,, and VolunteerMatch. Learn about the Open Actions XML micro format, and how you can use it.

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