M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The new feature helps users prevent senders from knowing when they open an email.” on iPhone, 9.6% on desktop, and 2.8%

Rate 122

Rate email Open Change 122

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 104

Effective Demographics Philanthropy United States 104

Forum One

DECEMBER 22, 2022

UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

Time 72

Time Metrics Analytics Adopt 72

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., These benchmarks can help you plan your budgets for each channel you’re going to run ads on.

Tips 52

Tips Organization Channel Benchmark 52

NTEN

OCTOBER 24, 2011

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring your activities is as important as what you’re posting, or how many times a day you post.

Social Media 88

Social Media Measure Media Social 88

Candid

FEBRUARY 6, 2024

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. The best way to answer these questions is to measure and analyze consistent data.

Data 59

Data Support Demographics Evaluation 59

DNL OmniMedia

OCTOBER 13, 2020

Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. In the nonprofit world, this tracking process is referred to as moves management. Securing major gifts is an incredibly strategic effort. Seeking feedback from prospects regarding an upcoming campaign.

Effective 98

Effective Management Guide Fundraising 98

NTEN

JUNE 4, 2013

And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes. Yes Benchmarks Data Data Integration Integration & APIs Leadership Mobile & Social Media NPTech Community Organizational Culture Staffing Strategy Communications Fundraising IT Staff'

Studies 89

Studies Data Report Management 89

DNL OmniMedia

FEBRUARY 11, 2021

You can discover that early in the process and redirect your team toward more impactful actions. It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking. Moves Management.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They may also use CSR platforms to track their own contributions and impact.

Software 52

Software Business Guide Companies 52

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Click Save.

Analytics 28

Analytics Goal Conversation Rate 28

NonProfit Hub

JUNE 8, 2016

Our social sector is in dire need of determined action to diminish donor attrition. We also had him share insights on the metrics you should measure. help a nonprofit track its fundraising and justify its time and effort? The post How to Stop Donor Attrition and Track Relevance appeared first on Nonprofit Hub.

Track 28

Track Donor Retention Metrics 28

Connection Cafe

OCTOBER 31, 2013

Action: Turning these participants into superstar fundraisers isn’t an easy task. Action : Note the participants who have met or exceeded their fundraising goal. Action : If the online tools usage is low along with your total amount raised. Want more on using metrics to create an action plan?

Metrics 34

Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. Report Highlights.

Review 120

Review Benchmark Advocacy Database 120

NetWits

NOVEMBER 11, 2010

Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. No Call to Action. I actually read a few non-profit emails today that gave me no ability to take action. The take away is simple here – always have a call to action.

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

ROI 103

ROI Social Media Media Social 103

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy. Identify and track key performance indicators. Offers accountability.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” We’ve got some tools, questions to ask, and things like that when you’re looking at data-tracking systems.

Report 81

Report Measure Impact Process 81

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Nonprofits can use this software to track fundraising campaign progress or assign roles within a larger project.

Software 88

Software Free Tools Adobe 88

Everyaction

JULY 18, 2018

Bonus: some helpful examples and templates to put this into action now. ). It should contain purposeful actions that aim to achieve specific fundraising goals from a diversified group of sources, and be data-driven from start to finish. Just a heads-up: this is a long read. Let's get started! Making your case. Ready, set, goals!

Guide 108

Guide Fundraising Nonprofit Template 108

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across platforms, you should be tracking social media engagement rates and conversion rates.

Social Media 122

Social Media Track Conversation Media 122

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. The traditional measure of open rates – total messages opened ÷ total messages delivered – should be used to gauge the overall health of your e-mail program. The average of all the open rates of every message you send is a measure of how well you segment your lists.

Rate 61

Rate Open Benchmark Mail 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 129

Social Media Online Learning Fundraising 129

ASU Lodestar Center

NOVEMBER 28, 2017

Currently, nonprofit organizations are measuring effectiveness in a variety of ways including benchmarking, organizational effectiveness evaluations, key performance indicators, and outcome based evaluation. Benchmarking. The Journal of ERW and Mine Action. References : Bridgespan Group. Daly, P.S. (2014, December).

Practice 40

Practice Effective Impact Evaluation 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Attend NTEN's NTC Conference in April and attend the social media tracks. Use Time Management Techniques.

Awareness 100

Awareness Tips Social Media RSS 100

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring the engagement of your videos. Measuring brand awareness.

Measure 59

Measure Video Marketing Guide 59

Connection Cafe

NOVEMBER 7, 2014

The Content Marketing Institute defines content marketing as “ a strategic marketing approach focused on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive action. ”. Here are a few of our second year benchmarks. Why is Content Marketing Important?

Content 45

Content Storytelling Marketing Chart 45

Qgiv

JUNE 14, 2021

Setting goals that a re specific, measurable, achievable, realistic, and timely will make a big difference , and help set your nonprofit up for success! . Once you’ve identified where your nonprofit has missed the mark in the past, come up with a plan of action for how you’d overcome those challenges in future campaigns.

Develop 98

Develop Calendar Chart Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

How can we set an accurate, measurable goal for a Giving Day if it is our first one? See this for Giving Day metrics to track your goals.). Prize and match incentives build excitement and can be used to encourage particular actions by donors and nonprofits to help you reach your goals.

Hosting 94

Hosting Foundation Question Giving 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Putting a resolution into action with baby steps is the best way to succeed. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Learn to use the tools that help you measure success. Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. For nonprofits, that tracking donations from social media engagement. The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. To understand how to identify actionable reports from the complex sea of information collected in an analytics tool. Show the sign up procedure and how easy it is insert the secret code to get started tracking your Web site's statistics. Possible Working Titles: 1.

Screencast 50

Screencast Analytics Measure Web 50

Amy Sample Ward

APRIL 27, 2009

what things need to be measured. industry benchmarks. Think about which things you really need to track and measure those, not everything you could possibly track. and pop.url for tracking retweets (Check out Laura Lee Dooley’s URL shortener report!). obama reach vs local reach. success stories.

Social Media 102

Social Media Map Strategy Media 102

Care2

JULY 22, 2009

eCampaigning benchmark survey 2009 How does your nonprofit measure the success of an online campaigning action? Are your online actions as effective as they could be? And how does your campaigning measure up against others in the field? Now is your chance to find out. Click here to take the survey.

Advocacy 28

Advocacy DC Survey Washington 28