Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Nonprofit Tech for Good

JULY 5, 2020

Video engagement on social media is the measurable action that viewers take after watching. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Your emotions compel your body to take action. The Nonprofit Video Index.

Video 315

Video Share Social Social Media 315

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

NTEN

OCTOBER 24, 2011

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring your activities is as important as what you’re posting, or how many times a day you post.

Social Media 88

Social Media Measure Media Social 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

Hurricane 97

Hurricane Measure Social Media Pledge 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 96

Measure Social Media Media Social 96

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. For instance, some common Goals to track are: Email newsletter signup.

Analytics 28

Analytics Goal Conversation Rate 28

Candid

FEBRUARY 6, 2024

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. The best way to answer these questions is to measure and analyze consistent data.

Data 59

Data Support Demographics Evaluation 59

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. Clearly Define Your Goals + KPIs What are you hoping to achieve with your paid advertising campaigns? Clicks CTR Form Submissions The result?

Tips 52

Tips Organization Channel Benchmark 52

Neon CRM

SEPTEMBER 7, 2023

In this article, we’ll look at three important steps to take as you start planning your year-end fundraising campaign, including: Setting your year-end fundraising goals Identifying your campaign’s story Planning for donor retention Let’s take a look! These steps will help you set an ambitious (but achievable) goal.

Campaign 98

Campaign Fundraising Retention Template 98

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Here, we explore for whom change is desired and who is defining and measuring that change. Who decides what is measured? These convenings are often driven by the needs and goals of participants.

Participatory 86

Participatory Evaluation Empowerment Grant 86

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 104

Effective Demographics Philanthropy United States 104

Forum One

JUNE 9, 2023

The goal of the Children’s Hospital Colorado Foundation is to care for and cure children through the provision of high-quality care, education, research, and advocacy. Their goals are to end preventable maternal health risks and deaths, end preventable preterm birth and infant death, and close the health equity gap.

Award 71

Award Colorado Washington Wisconsin 71

DNL OmniMedia

OCTOBER 13, 2020

The goal of moves management is to give major gift officers a clearer view of: Where each major gift prospect is currently located in the giving lifecycle. Moves management allows major gifts officers to understand where each prospect is in that cycle, so they’re able to discern and take action on the best next step.

Effective 98

Effective Management Guide Fundraising 98

sgEngage

JULY 20, 2021

Many companies recognize the opportunity to develop long-term sustainability goals to address health, social and economic challenges as a part of the “social” element of ESG. Want to see what this looks like in action? Q: Can you briefly explain some of the goals and components of Blackbaud’s diversity and inclusion program?

Government 97

Government Social Blackbaud Companies 97

DNL OmniMedia

FEBRUARY 11, 2021

A realistic budget needed to achieve your goals. Or, do you need to adjust your goals to be more realistic in light of the budget constraints you’re facing? Discover the key indicators of those who are disciplined, comfortable asking for funding, and eager to accomplish their goals. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Connection Cafe

OCTOBER 31, 2013

How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? We know they will show up on event day because they have paid the registration fee, and possibly they’ve given a few dollars during registration, but what about the fundraising goal you have set for them?

Metrics 34

Metrics Action Create Benchmark 34

sgEngage

APRIL 7, 2021

You cannot manage what you cannot measure. Sharehold offers a simplified assessment tool to help benchmark both an employees’ belonging experience as an individual and within the team – check out their website for this tool and additional resources. Each type plays an important role in the workplace.

Tips 63

Tips Companies Evaluation Benchmark 63

Connection Cafe

AUGUST 9, 2010

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. Benchmarks - Taking raw data and reporting in a comparable way.

ROI 36

ROI Social Media Measure Jordan 36

Qgiv

JUNE 14, 2021

After all, nonprofits need gifts and donations to sustain them, no matter what their mission or goals might be. Your nonprofit’s fundraising strategy can’t achieve its aims without the proper goals and workload distribution. Work with your development director to identify organizational goals.

Develop 98

Develop Calendar Chart Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. Step 1: Define your goal(s). Step 4: Define your benchmarks.

Results 97

Results Metrics Measure Associations 97

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs. Who Uses CSR Software?

Software 52

Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I've had a post in draft for a couple of weeks now about some personal/professional goals or my New Year's resolutions for 2009. I read Chris Brogan's " Your 3 Goals for 2009 " and I loved his process. A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. I'm just one person.

Goal 50

Goal ROI Wiki Metrics 50

Everyaction

JULY 18, 2018

But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Bonus: some helpful examples and templates to put this into action now. ). Ready, set, goals! Goals + objectives. These are the means at your disposal to make those goals achievable.

Guide 108

Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

ROI 103

ROI Social Media Media Social 103

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Offers accountability.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Connection Cafe

APRIL 7, 2021

You cannot manage what you cannot measure. Sharehold offers a simplified assessment tool to help benchmark both an employees’ belonging experience as an individual and within the team – check out their website for this tool and additional resources. Each type plays an important role in the workplace.

Tips 36

Tips Companies Evaluation Benchmark 36

Amy Sample Ward

JUNE 8, 2009

Bring your heart : Your community will know if you aren’t creating opportunities for action or support that are from the heart of your mission. Stay focused : We all create goals and benchmarks and metrics. Empower the community : We can’t change the world completely alone.

Change 169

Change Social Benchmark Metrics 169

Bloomerang

NOVEMBER 13, 2021

Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals. ” You know, we’re going to talk a little bit about how SMART goals drive impact reporting processes. We want people to take action. Marie: Absolutely.

Report 81

Report Measure Impact Process 81

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 129

Social Media Online Learning Fundraising 129

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. They can also reveal “opportunities” for growth and remedial action to solidify the performance of an event.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

How can we set an accurate, measurable goal for a Giving Day if it is our first one? Remember also that goals for Giving Days go beyond dollars. You can also set goals for donor engagement, brand awareness, or capacity building for local nonprofits. See this for Giving Day metrics to track your goals.).

Hosting 94

Hosting Foundation Question Giving 94

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. At CauseVox, we’re all about helping everyone to meet their goals – donors and the causes they support.

Guide 72

Guide Giving Campaign Social Media 72

Care2

SEPTEMBER 30, 2014

63% offered no action opportunities on their thank you page or emails. Close The Loop Don’t forget to thank your donors and tell them if you met your goals. Measure The Results There are myriad amounts of ways your nonprofit can measure the success of your online fundraising campaigns. How welcoming!

Studies 78

Studies Online Fundraising Nonprofit 78

ASU Lodestar Center

NOVEMBER 28, 2017

What is considered effective should advance the organizations mission and goals to achieve greater impact. Currently, nonprofit organizations are measuring effectiveness in a variety of ways including benchmarking, organizational effectiveness evaluations, key performance indicators, and outcome based evaluation. Benchmarking.

Practice 40

Practice Effective Impact Evaluation 40