Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. .

Metrics 227

Metrics Social Media Media Social 227

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. One question you can ask is: “ What impact do you want your organization to make ?” Include your employees and enable frontline action when identifying and prioritizing your goals.

Data 86

Data Metrics Measure Goal 86

ASU Lodestar Center

APRIL 1, 2022

Motivations for their giving include receiving tax deductions and understanding the impact their investment is making. Studies show that donors ask less about where their money is spent and more about the impact their donation is making. So, how can nonprofit leaders effectively communicate impact to stakeholders?

Impact 52

Impact Communication Effective Ratio 52

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! For example, include any details on how that KPI may impact other projects or results.

Associations 319

Associations Challenge Data Taxonomy 319

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause.

Library 104

Library Influence Demographics Nonprofit 104

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? What actions do you want visitors to take on your site?

WordPress 52

WordPress Content Strategy Create 52

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Here’s what they said.

Advocacy 143

Advocacy Local Audience Poll 143

sgEngage

MARCH 19, 2024

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 82

Culture Create eBook Attitude 82

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Use a call-to-action.

Video 105

Video Support Tips Audio 105

Forum One

JULY 6, 2023

CX is not just a set of actions, but also focuses on feelings. How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. Your website is a crucial brand touchpoint.

Measure 66

Measure Websites Metrics Track 66

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 77

Audio Podcast Content Phase 77

EveryAction

NOVEMBER 2, 2022

They’re a powerful tool for communicating your impact, but what makes an annual report effective? It helps if they’re easy to understand, shareable, and engaging across a broad audience. One of our favorite parts is their “Pushing Impact” section. Annual reports are a staple of nonprofit life.

Report 180

Report Organization PDF Tanzania 180

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. We suggest using: Business Impact – what is the return on investment? Evaluate Your Opportunity Costs.

Analytics 169

Analytics Language Associations Case Study 169

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Consistent Communication With automation, you can ensure that your audience receives consistent communication.

email 52

email Service Marketing Metrics 52

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. About the Author.

Strategy 273

Strategy Fundraising Social Media Nonprofit 273

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Goal setting matters a lot here.

Story 60

Story Report Data Blended 60

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

Communication 98

Communication Campaign Channel Measure 98

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind.

Report 71

Report Data Metrics Analysis 71

Care2

OCTOBER 15, 2013

Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action.

Metrics 77

Metrics Social Media Media Social 77

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. However, that’s ultimately too vague an instruction to likely drive action.

Gift 97

Gift Results email Metrics 97

Candid

OCTOBER 17, 2022

This is the biggest day for donors to research nonprofits they want to support, whether to simply check legitimacy or to dive deeper into mission and impact. Focus on programs that have the most impact for communities you serve and summarize this in a succinct way. Showcase your impact. Highlight your programs.

Campaign 75

Campaign Digital Profile Social Media 75

Media Cause

JUNE 22, 2021

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Action Center. Advocates aren’t donors.

Advocacy 101

Advocacy Digital Fundraising Global 101

Bloomerang

JUNE 1, 2022

These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters. If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better.

Guide 110

Guide Giving Nonprofit Metrics 110

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

JANUARY 17, 2023

Stepping into 2023, organizations and their donors are likely going to navigate a recession together­–impacting giving and the philanthropic landscape. Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. The good news? Tools for Success.

Gift 78

Gift Develop Measure Reflection 78

Media Cause

FEBRUARY 7, 2023

We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot. What is Paid Media and Paid Media ROI?

ROI 52

ROI Media Nonprofit Measure 52

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. When first starting this process, look for opportunities to segment your audiences based on the marketing vehicles you’re already using.

Personal 101

Personal Test Demographics Analytics 101

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S.

Story 67

Story Data Storytelling Lesson 67

Eric Jacobsen Blog

AUGUST 6, 2017

Pottruck offers these 14 action items for establishing the need to change and a sense of urgency. What exactly would be the impact of a delay in moving forward? Does it inspire action? Does it inspire action? Begin thinking about sharing the statement with a much broader audience and gauging what their reactions may be.

Action 40

Action Change Articulate Test 40

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. There were frenzied discussions about how to cope (wait and see?

Mail 105

Mail Spam Rate email 105

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Analyze your online giving trends and engagement metrics. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52