Maximize Holidays to Expand Your Nonprofit Audience
NonProfit PRO
MARCH 6, 2024
Holidays evoke emotion, while nonprofit campaigns use emotion to drive action. Here's how to use holidays to connect with a broader audience.
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Nonprofit Tech for Good
JULY 30, 2023
Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.
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Nonprofit Tech for Good
JUNE 22, 2021
A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.
Nonprofit Tech for Good
MAY 16, 2021
A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. And if your supporters don’t engage with your call to action the first time around, a well-structured follow-up is crucial.
Candid
MAY 10, 2023
To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. Define the problem. Explain the next steps.
Get Fully Funded
AUGUST 14, 2023
A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. In short, you need to build a CAMPAIGN. What IS an Online Fundraising Campaign? An online fundraising campaign is different than a simple online fundraiser.
Media Cause
AUGUST 25, 2022
As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. Here’s what we found: Giving Tuesday.
Top Nonprofits
APRIL 20, 2022
If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. What can you learn from campaigns of the past?
CauseVox
MARCH 1, 2024
Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Knowing the impact of her donation moves her to action.
CauseVox
JUNE 30, 2023
In today’s digital landscape, mobile optimization is a game-changer for successful fundraising campaigns, and we want to show you how to leverage its power. In this 60-minute live webinar, you’ll learn: The significance of mobile optimization and how it impacts peer-to-peer fundraising campaigns.
The Modern Nonprofit
APRIL 27, 2021
Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. And while your fundraising efforts have a different end goal, your nonprofit still needs to market your cause to your audience.
TechImpact
NOVEMBER 19, 2013
The problem: nonprofits aren’t “inspiring” action with lengthy, wordy newsletters and annual appeals for funds, on top of too many emails! Start by managing your email campaigns with through a mail service, and don’t forget to integrate the campaign service with your CRM ! Inspire action.
Kindful
NOVEMBER 22, 2021
At the conclusion of every acquisition campaign , you should do a thorough review of the campaign’s results. This includes taking a comprehensive look at all of the things that went right and, conversely, what you need to improve on before running your next campaign. I understand the desire to move on once a campaign is over.
Media Cause
OCTOBER 7, 2021
Social media is one of the most powerful tools for activating people to take action. Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. Center your campaign around timely events. In a campaign to build support for the $3.5
Neon CRM
NOVEMBER 15, 2023
Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Don’t Give Into Stereotypes It may be tempting to make assumptions about who will respond to direct mail campaigns and who won’t.
Classy
JULY 30, 2021
He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.
Kindful
SEPTEMBER 10, 2021
Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This is your chance to let your audience get to know you and to communicate your values. Story of Us.
Neon CRM
JULY 26, 2023
Take these templates to use as social media captions on GivingTuesday and customize them as needed to suit your campaign and audience. Download Templates Before GivingTuesday Prior to GivingTuesday, you want to build excitement among your online audience. Nature lovers, stay tuned to learn more about our 2023 campaign tomorrow!
Classy
JUNE 2, 2021
A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.
Top Nonprofits
FEBRUARY 16, 2022
Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Encourage supporters to get in on the action and sell your t-shirts on your behalf with peer-to-peer fundraising. Nonprofit Marketing: 3 Easy Ways To Grow Your Audience.
EveryAction
JUNE 8, 2023
However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Here’s what they said.
Media Cause
AUGUST 17, 2023
A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. adding in new keywords, updating ad copy, etc.) adding in new keywords, updating ad copy, etc.)—more
Neon CRM
MAY 26, 2023
The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. That is a website marketing campaign making an impact.
Candid
OCTOBER 17, 2022
You’ve probably been bombarded lately by expert advice on what to do for GivingTuesday campaign. Use your Candid profile on GuideStar as inspiration for a GivingTuesday social media campaign. Then, add a call to action for a donation or to promote GivingTuesday. Crafting a GivingTuesday campaign can be a lot of work.
Classy
JUNE 21, 2021
Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. Creative Angles to Take on Your Next Campaign.
Bloomerang
AUGUST 21, 2023
This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.
Achieve
AUGUST 12, 2021
Peer-to-peer campaigns lend the perfect opportunity to. Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Use social media to increase campaign visibility. Given this, articulating your mission can help fuel your peer-to-peer campaigns, which means it’s time for you.
Candid
APRIL 6, 2023
Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.
Nonprofit Tech for Good
MAY 13, 2022
Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. How each traffic source is influencing sign ups for your peer-to-peer campaign. Let me give you an example.
sgEngage
APRIL 11, 2022
Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Make campaigning convenient for your supporters. .
Nonprofit Tech for Good
JULY 17, 2022
Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020. It’s clear that recurring donors are willing to take additional actions for your nonprofit on top of their monthly donation. About the Sponsor.
Nonprofit Tech for Good
NOVEMBER 11, 2022
A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience. Don’t forget to think of ways to reuse each piece of content!
Get Fully Funded
JANUARY 27, 2022
This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .
EveryAction
JUNE 21, 2023
The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.
Qgiv
APRIL 22, 2024
Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.
Nonprofit Tech for Good
MAY 8, 2023
You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. With more eyes on your message, more people will be persuaded to take action and help support your mission. That means that with a text fundraising campaign you can reach your donors where they are on their mobile devices.
The Storytelling Non-profit
MARCH 7, 2022
As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. In this article, I’m going to share more about the role story arcs play in fundraising campaigns and 3 steps you can take to intentionally develop your next story arc. .
Get Fully Funded
JUNE 16, 2022
Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.
Greater Giving
NOVEMBER 8, 2022
For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. Your GivingTuesday Campaign is a chance to promote your brand in front of a much larger audience. Here are some tips for marketing your GivingTuesday campaign, to attract attention for your organization.
EveryAction
MAY 4, 2016
Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. For many nonprofits, social media is an excellent way to give audiences a taste of their campaigns and, hopefully, leave them hungry for more. Appetizer - Social Media.
Nonprofit Tech for Good
SEPTEMBER 16, 2021
This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.
Media Cause
JUNE 27, 2023
Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.
Nonprofit Tech for Good
SEPTEMBER 12, 2021
Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.
Nonprofit Tech for Good
MARCH 17, 2020
There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .
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