Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 96

Measure Social Media Media Social 96

Cloud 4 Good

FEBRUARY 23, 2022

Enhanced Configurability + Analytics. Combined with the ability to use Business Intelligence (BI) platforms through advanced integration capabilities, Salesforce is truly unparalleled in its analytics capabilities. One of the major differences between Salesforce and BBCRM is the capability and intuitive interface of native reporting.

Blackbaud 88

Blackbaud Report Analytics Database 88

DNL OmniMedia

FEBRUARY 11, 2021

You can discover that early in the process and redirect your team toward more impactful actions. It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Forum One

JUNE 9, 2023

To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics as well as stakeholder interviews. To do this, the dashboard provides city leaders and communities with an array of regularly updated data that is specific to neighborhood and/or city boundaries.

Award 71

Award Colorado Washington Wisconsin 71

Connection Cafe

OCTOBER 31, 2013

In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Action: Turning these participants into superstar fundraisers isn’t an easy task. Action : Note the participants who have met or exceeded their fundraising goal. Email/social media conversion rate.

Metrics 34

Metrics Action Create Benchmark 34

Connection Cafe

AUGUST 9, 2010

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. Benchmarks - Taking raw data and reporting in a comparable way.

ROI 36

ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. QUESTION: Where can I get benchmarks for retention by sector? We’ll post them on our website.

Retention 148

Retention Donor Data Advice 148

NetWits

NOVEMBER 11, 2010

Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. No Call to Action. I actually read a few non-profit emails today that gave me no ability to take action. The take away is simple here – always have a call to action.

email 212

email Profit Registration Review 212

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can leverage your email list to drive further action on other platforms. Measure the response rates to see what worked and what clearly flopped.

email 75

email Advocacy Social Network Social Media 75

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can leverage your email list to drive further action on other platforms. Measure the response rates to see what worked and what clearly flopped.

email 70

email Advocacy Social Network Social Media 70

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Just getting started using metrics and benchmarks to improve performance?

Metrics 42

Metrics Benchmark Fundraising Stats 42

Bloomerang

DECEMBER 19, 2023

Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics. Top feature: MailChimp’s reporting and analytics tools allow users to centralize data across platforms, such as Google Analytics and Shopify sales reporting.

Software 88

Software Free Tools Adobe 88

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs. Strengthened brand reputation.

Software 52

Software Business Guide Companies 52

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Often, established agencies will include testimonials from clients or examples of their work in action. Reporting and analytics.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Reporting begins with benchmarking.

Social Media 96

Social Media Media Social DC 96

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Bonus: some helpful examples and templates to put this into action now. ). Bonus: some helpful examples and templates to put this into action now. ). One last thing.

Guide 108

Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

Public 50

Public Metrics ROI Chapter 50

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Steve Peretz, M+R Strategic Services. ABOUT M+R STRATEGIC SERVICES.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

DNL OmniMedia

FEBRUARY 1, 2023

Analytics: Learn more about your nonprofit’s operations with web analytics, data analysis, strategic planning, digital measurement and testing, and reporting and visualizations. Developing a clear map for the future now can help you create tangible benchmarks to achieve long-term goals.

Consultant 52

Consultant Technology Phase Nonprofit 52

Amy Sample Ward

APRIL 27, 2009

Analytics tools. what things need to be measured. industry benchmarks. Think about which things you really need to track and measure those, not everything you could possibly track. Nonprofit staff are so overwhelmed, how many groups have someone to measure social media? The right metrics. success stories.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement. "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Do you need it?    What do you think?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Altimeter Report: Social Media Analytics. They define this process as "social media analytics.". Social Media Analytics Frameworks and Tools.

Social Media 99

Social Media Measure Strategy Media 99

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Measuring Engagements on Social Media. Why and How to Measure the Engagement Rate. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Track Conversation Media 122

Bloomerang

JULY 19, 2021

We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up and smell the coffee.”. – Peter Drucker. Mastering an analytic approach to strategy and planning. Every few hundred years there occurs a sharp transformation.

Digital 97

Digital Marketing Fundraising Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

Connection Cafe

MARCH 20, 2012

Mobile strategy : From defining goals, to designing for mobile, to developing and executing campaigns, to measuring results, a growing number of digital strategy consultants can be your partner in effectively using the mobile channel. Unfortunately, extensive benchmarks simply don’t exist yet. to obtain mobile opt-in.

Mobile 30

Mobile Blackberry Convio United States 30

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Should There Be A Social Actions Category on Digg? Measuring the Value of Your Blog. Blog Action Day: Can One Person Make A Difference. Scored 10 How Much Time Does It Take To Do Social Media?

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Free Agent Social Fundraising: I am very interested in seeing how people can take action on their own, outside of an organizational context, because of the connectedness that social media has facilitated. I will look at benchmarking processes and analyzing benefits and values. I will explore in more depth the analytics tools.

Goal 50

Goal ROI Wiki Metrics 50

Connection Cafe

JULY 27, 2015

You’ll walk away with a gallery of nonprofit pop-ups and a list of free and paid tools you can use on your website, plus how to use analytics to measure your (awesome) results. The Usual Suspects: Engaging Your Audience with the Right Call to Action. Planes, Trains & Winning Online Appeals.

Registration 20

Registration Proposal Social Media Conference 20

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter.

Donor 52

Donor Management Guide Retention 52

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

For organizations, web stats are useful indicators of how many people are being reached by their message, the geographical spread of the visitors and whether or not a specific campaign was successful in driving traffic or creating actions (like donations, or letters, etc.) And the mission of the organization matters too.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel.

Social Media 122

Social Media Analytics Data Media 122

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Evaluation: Measure outputs and outcomes. Keep reading. everything.

Communication 93

Communication Effective Impact Benchmark 93

Neon CRM

JUNE 2, 2023

This data point represents the number of individuals who click on a link in your email, which means it gives you valuable insight into the types of calls to action your supporters find compelling. Want to learn more about the nonprofit email benchmarks that your organization should be using to measure success?

Metrics 52

Metrics Rate Nonprofit Social Media 52