Ten Advocacy Calls to Action for Nonprofits

Connection Cafe

Is a barrage of action alerts and fundraising emails burning out your activists? Perhaps you’ll come up with an entirely new action that the rest of us will rush to copy! . You might ask people to send friends to a high-value action or petition, or you might encourage them to invite their contacts to follow you on Facebook. Cross-channel promotion means more than just digital: email can spark plenty of actions in the real world. Special Bonus Action: Vote .

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. How many can we get to take an action at a moment’s notice? How many are new because a friend shared the action alert on their social media account?

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Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Despite a long history filled with decades of analog advocacy, NPCA embraced one very important maxim: modern advocacy requires the right tools in order to be successful.

Join the ‘Advocacy Action Then Donation Ask’ Bandwagon

Connection Cafe

I love the smell of a well formatted advocacy thank you page in the morning. Especially when the thank you page is not only thanking me for taking action, but suggesting I share the advocacy action with my friends using social media… AND starring a bold fundraising ask, too. Here are three other folks who have joined the advocacy-action-then-donation-ask bandwagon… DENNIS McCARTHY.

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Thought About Your Advocacy Strategy Lately?

Connection Cafe

When it comes to advocacy, it feels silly to say that the most important thing is reaching the right folks with the right message at the right time, but it’s the truth. Chris Masak, senior associate director of advocacy at the Alzheimer’s Association, joined Roz Lemieux, director of Blackbaud Labs, on a recent episode of The sgENGAGE Podcast to discuss innovations in advocacy programs. Advocacy

Advocating Nonprofit Advocacy: The Myth That 501(C)(3)s Can’t Engage in Advocacy

Connection Cafe

When I encounter 501(c)(3) organizations that would be suited well to engage in online advocacy but don’t currently have programs set up, I tend to hear the same story, “We don’t want to engage in advocacy because we don’t want to risk losing our 501(c)(3) status.” It is a common misconception amongst nonprofits today that advocacy brings a risk of losing nonprofit status, but this perception is pure myth. Often, engaging in advocacy means a connection to public funding.

A New Year, A New Congress: Crafting your Advocacy Strategy for the 116th Congress

Connection Cafe

What does this mean for advocacy in 2019? Online: Use online advocacy web forms to send welcome messages. Influencers can help broaden your audience and drive action. Get Louder: Post-advocacy share kit. Optimize your post-action alerts to include a share on social and donate buttons to drive more action in your advocacy alerts. Make sure your advocacy alerts are mobile responsive. Advocacy Nonprofit advocacy tips congress

How Can My Nonprofit Get Started with Measurable Advocacy?

Connection Cafe

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” With that settled, it’s time to move on to the benefits of advocacy. How can advocacy make a measurable difference for your organization? Leslie Crutchfield and Heather McLeod Grant suggest that “[a]n organization… has to walk a tightrope of building the skills necessary to engage in advocacy, while continuing to provide services (or vice versa).”[1]

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. Social media influencers are typically active on one or more social networks, have a modest to large following, and can drive significant action and awareness for campaigns. Then ask them to tweet your action in the email subject line. Asking your influencer to share the action, rather than take the action, (but most will take the action since they’re asking their friends to do it) is a small but powerful pivot.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. Advocacy was an equally important area in which mobile showed steady success, in fact, text messages successfully drove phone calls at more than twice the rate that email advocacy messages drove traditional web-based actions.

The 2019 Best Nonprofit Conferences Calendar


The Value Proposition - Purposeful Action in a Changing World. The Value Proposition - Purposeful Action in a Changing World. The IMPACT Conference is historically the largest national gathering of student leaders, administrators, faculty, and nonprofit staff committed to engaging students in service, activism, politics, advocacy, and other socially responsible work. 2019 AFP DFW Philanthropy in Action Conference. 2019 AFP DFW Philanthropy in Action Conference.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Utilize a sophisticated online advocacy platform.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. At the American Cancer Society Cancer Action Network (ACS CAN) , the advocacy affiliate to the American Cancer Society , we have a volunteer like Susan in every congressional district.

Nonprofit Advocacy Can Be a Force Multiplier for Social Change

Beneblog: Technology Meets Society

For many years, people frequently suggested that Benetech , the nonprofit tech company I founded and lead, get more involved in Washington, DC policy and legislative action. Our longest-term donor, the Skoll Foundation , went so far as to introduce me to a DC-based advocacy firm. My reaction was that this kind of advocacy work was a luxury we couldn’t afford. That’s when I called that advocacy firm, a “luxury” that soon became indispensable.

Rolling with the Political Punches: Advocacy in an Election Year

Connection Cafe

Here are 3 tips for running a successful advocacy campaign during an election year: 1. With 24 hour news media coverage and breaking news on Twitter, you want to be prepared to insert your advocacy campaign and have your corresponding materials ready to go. Tell them that you care by taking action now [insert your CTA]. Organizations should not be afraid to recycle posts or ask for supporters to take action more than once during an election cycle.

5 Examples of Great Mobile Calls to Action

Mobile Commons

The first step to a successful mobile campaign is a great call to action. When you’re ready to launch your campaign, be sure to promote your mobile call to action everywhere, from TV commercials to tweets to T-shirts. Here are five of our customers’ calls to action that make an impression. The prominent mobile call to action paired with a strong image and a clear statement definitely caught people’s attention and helped the campaign go viral.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


Homepage layout Your website homepage is likely the first thing that most visitors see, so it’s important that it draws them in further, and directs them toward relevant actions such as signing up for email updates or donating. For nonprofits, an effective call to action is paramount. Many organizations have moved away from passive language such as “join our mailing list” or “sign up to receive our newsletter,” and toward active calls such as “take action” or “join the movement.”

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How the Parkland Students are Changing the Rules for Advocacy Nonprofits

Connection Cafe

In the nonprofit advocacy world, we’re used to having to fire people up. We send out action alerts, blog passionately, share petitions on Facebook and upload videos highlighting the stakes involved in our various policy fights, all intended to spark people to take action. On the internet, no one knows you’re a dog – or that your highly effective advocacy campaign is run by teenagers.

11 Hispanic and Latino Organizations Everyone Should Know


Across America, Hispanic and Latino organizations are leading the way in every realm, including advocacy, education, healthcare, and social services. Their work focuses on building a pipeline meant to serve and empower our community, consisting of three parts: civic engagement, issue advocacy, and leadership development. They serve the Hispanic community through research, policy analysis, and state and national advocacy efforts, as well as program work in communities nationwide.

How To Find the Right Database For Social Justice and Advocacy Nonprofits


For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. Having a unified database means that fundraisers can see a holistic view of donors of every level, so your interactions with them can be informed by both their past fundraising involvement and other actions taken such as signing digital petitions or attending a volunteer event.

Advocacy - Anywhere, Anytime

Connection Cafe

If you're attending the Convio Summit (hashtag #convio10 ) and: you like advocacy. Then you should attend the workshop entited "Advocacy: Anytime, Anywhere with APIs." This session is going to contain many rocking examples of the new Convio Advocacy API in action from some of your favorite nonprofits like Defenders of Wildlife and People for the Ethical Treatment of Animals. Author: Sally Heaven.

Blog Action Day 2009: Creating Actions for Everyone on Climate Change

Amy Sample Ward

Today is Blog Action Day and this year’s theme is Climate Change. What’s Blog Action Day? Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance. Blog Action Day 2009 will be one of the largest-ever social change events on the web. Create Actions for Everyone. Join Blog Action Day.

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The Brady Campaign Uses Mobile Commons Advocacy to Turn Massive Social Support Into Political Action During Senator Murphy’s Filibuster

Mobile Commons

A lone Senator needs support to sustain a filibuster – and the Brady Campaign wanted to turn the huge outpouring of public support into real political action. They launched a Mobile Commons Advocacy campaign that drove 130,000 phone calls in a day , urging the Senate to support Senator Murphy’s filibuster. When your organization’s issues become flashpoints, Mobile Commons Advocacy gives you a way to harness and focus that public attention into long-lasting legislative achievements.

Our EveryAction Hero: Rock the Vote


One is doing advocacy around ensuring voting rights and access to democracy work for young people. Rock the Vote uses EveryAction forms for event sign ups, advocacy, and finding your elected officials. Since we can also see what types of advocacy actions our audience is engaging with we know what issues matter most to them. Rock the Vote has been mobilizing the youth vote for almost 30 years.

Get Strategic in 2018: Turn Your Advocacy Supporters into Donors

Connection Cafe

Advocacy organizations are often lucky enough to have some of the most passionate supporters among all nonprofits. Of course, though, it’s the dollars that keep advocacy organizations running. Understanding how their donations can help create change can be a bit of a mystery for the average political action-taker. You might be surprised by how many are willing to shift their action to making a gift. Advocacy Nonprofit Fundraising Donor Engagement p2p sustainer giving

Twitter/Facebook: Time Well-Spent for Child/Youth Advocates? | Connect for Kids / Child Advocacy 360 / Youth Policy Action Center

AFP Blog

Connect for Kids / Child Advocacy 360 / Youth Policy Action Center: "Twitter/Facebook: Time Well-Spent for Child/Youth Advocates?by by Ray Schultz, Child Advocacy 360This year’s Nonprofit Technology Conference drew standing-room only crowds to sessions on social media. Twitter/Facebook: Time Well-Spent for Child/Youth Advocates? But one question remained unanswered after hours of talk: Can Twitter

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NetCentric Advocacy: The Point : Community Group Action: Self-Organizing

Network-Centric Advocacy

NetCentric Advocacy Advocacy Strategy for the Age of Connectivity. Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Online Organizing: Social Network Study of Race and Use Clusters of Myspace or Facebook based on Incoming Class at Northwestern | Main | Using Netvibes: Build Your Own Daily Briefing » December 03, 2007 The Point : Community Group Action: Self-Organizing This looks cool. Anyone put advocacy campaigns in here yet?

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GUIDE: Voter Registration Campaigns for Nonprofits


For nonprofits which engage in advocacy around civic engagement or political issues, voter registration drives are a great tool for activating your volunteer base, deepening relationships within your community, and increasing local democratic participation. To maintain 501c3 status, nonprofits must carefully avoid any partisan activity, actions that endorse a candidate or party.

Introducing Elected Officials Look Up


For nonprofits doing political advocacy, this presents a particular challenge when mobilizing supporters for actions such as letter writing or lobby days. are available for EveryAction users with access to Advocacy. Building an Elected Officials Look Up page is as simple as creating a standard Online Action form, and users have the option to customize the list of offices that will appear, from Federal to Municipal levels.

Our EveryAction Hero: Texas Watch


Texas Watch is a nonpartisan citizen advocacy group founded in 1998. Given that you’re an advocacy focused organization what’s the process of engaging with supporters from the moment they sign a petition. What we try to do is once we capture those people whether that be from liking our Facebook page, clicking on an email, or making a donation, we then communicate some of the complex issues we work on and make it actionable.

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8 Organizations to Support this Black History Month


The Urban League of Portland was established in 1945 making it one of the oldest African American service, civil rights, and advocacy organizations in the region. Just this month they held a day of legislative action bringing together members of the community to hear from legislators on bills currently in session and for the opportunity to elevate their voices on issues concerning the community.

[Guide] Creating Video for Nonprofits


We chatted with digital strategist Yash Mori for insights on creating video for nonprofits, campaigns, and advocacy organizations. One of the reasons why I learned to do photo and video was because media outlets weren't showing up to the actions that I was organizing. You could add the fundraising call to action at the end, but nobody’s going to make it that far so those videos have to be driven by storytelling.

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Does Your Institution Have an Advocacy Policy?

Museum 2.0

Several museum staff members had gotten involved in the political action personally outside of work, and they wanted to know if we could sign on organizationally. I took the issue to the board, and we agreed that we need to develop some kind of advocacy policy to be able to answer these phone calls with confidence. Our board/staff advocacy task force is meeting this Friday to get the work started, and so I'm curious: has your organization tackled this question?

New Report Highlights the Advocacy Gap


That is a ton of advocacy. How do activists experience advocacy, and how is it received by its ostensible targets on the Hill? The elevator summary: there is a significant "Advocacy Gap," a disconnect between how activists mobilize and how Hill staff say they should mobilize to move policy. The complete report is available here: Advocacy and online action is essentially synonymous amongst activists. Online Advocacy Trends nptech

So you want to get into online advocacy?


It starts with the action! An engaging action, one that is shareable and appealing to not only your audience, but also friends of your supporters, is the first step in launching your effective online advocacy strategy. Once you have created your action: Don’t just rely on email. Yes, send it to your email list, but also post your action on social media, use “self-serve” channels like the DailyKos, and see if bloggers will display it on their sites.

[Guide for Nonprofits]: How to Engage Social Media Influencers to Extend Your Reach and Drive Action

Connection Cafe

This could be exponentially more impactful than asking your supporters to take one-off actions. The number of likes, followers, shares, active social networks, and dozens of other interactions can determine how likely it is that a person, or brand, can influence others to take action. Goal: Email this list with the call to action to “share on Twitter”, “Post on Facebook”, etc. Social media influencers aren’t elusive. They’re everywhere, especially in your email list.

Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks&# will be commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines. Well-known e-advocacy vendors like Convio , Democracy in Action , and Blackbaud will likely also soon add mobile advocacy to their list of services as well.

How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World


While Greenpeace may be known around the world, that doesn’t stop them from continuously innovating with best-in-class donation and advocacy forms. Protect Our Winters is an expert in the art of engaging supporters to take action. They created the “Climate Activists Roadmap” to encourage advocacy at every level. Next to an ask for a donation is a call-to-action button to volunteer. Outdoor Alliance achieves this perfectly with their action alerts.

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What's the future of online advocacy?

Connection Cafe

Several organizations who use Convio's Advocacy product had a stimulating discussion yesterday here at the Convio Summit about online advocacy and what the future of the field is going to look like. Oversimplifying, I'd say that people fell into two camps: Traditional Online Advocacy - where a constituent sends an electronic communication to the decision maker, who is often a legislator. Let's continue this discussion - what do you think the future holds for online advocacy

Our EveryAction Hero: Healthier Colorado


From reducing obesity and related chronic diseases to mental and behavioural health, Healthier Colorado works to advocate and mobilize individuals to take action for better and more equitable health outcomes. I had the opportunity to chat with Communications Director, Ryan Sims, on engagement strategies, creating personal connections with your audience, and how Healthier Colorado marries organizing and advocacy through EveryAction. everyaction hero advocacy

Social Media as User Research: Crowdtesting Your Nonprofit’s Best Messaging

Connection Cafe

The call to action asks the viewer to learn more about the stories of these “casualties of war” on a landing page that highlights how HI has served them. . Advocacy Nonprofit Nonprofit Marketing Social Media for Nonprofits Social Media Marketing


A Valentine's Day A/B Test Case Study in Action


Marketing Research Metrics Online Advocacy Online FundraisingThe Marine Mammal Center (TMMC) is a marine mammal hospital and science research facility in Sausalito, CA. Since 1975, they have rescued nearly 18,000 seals, sea lions, dolphins, otters and other marine mammals from along 600 miles of California coast, with the aim of giving those in need a second chance at life in the wild. The Marine Mammal Center has a strong retail component.

Sisters Get in on the Act and Use Mobile Commons Advocacy for Immigration Reform

Mobile Commons

Social justice organization Nuns on a Bus kicked off a nationwide tour last month to raise awareness about the issue, and are using Mobile Common Advocacy to drive supporters to contact their lawmakers. Through this collective action, politicians will hear a plethora of voices ringing out together in one single, powerful note: fix the immigration policies in this country now. Read More About Mobile Commons Advocacy Campaigns. They’re Fans of Mobile Commons Advocacy.

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