Analytics in Action:
Navigating the Member Journey with Data

6-part Live CAE Webinar Series for Association Professionals

Join our action-packed 6-part CAE* webinar series on how leveraging your data throughout the entire member journey can impact your association and your members. We'll start by discussing how to successfully convert non-member audiences into members followed by building out your membership engagement strategy which informs how you measure member engagement. Next, as key parts of member engagement, we'll focus on events and non-dues revenue. From there, we dive into how you can use all your juicy engagement data to personalize renewal campaigns. We'll cap everything off with how to best track and report on your key performance indicators (KPIs). Each session will include examples, so you walk away with concrete ideas to help you do your job better and keep your members happier. Sign up for the entire series to experience the full member journey or you can sign up for any session that you’re especially interested in and still get tons of value from it.

Part 1
Winning New Member Strategy LP Image
Using Your Data to Create a Winning New Member Strategy
January 31, 2024 
3:00 - 4:00 p.m. EST
Part 2
Improving Member Engagement LP Image
Using Your Data to Improve Member Engagement
February 28, 2024 
3:00 - 4:00 p.m. EST
Part 3
Optimize Event Rev LP Image
Using Your Data to Optimize Event Revenue
March 27, 2024 
3:00 - 4:00 p.m. EST
Part 4
Non Dues Rev Streams LP Image
Using Your Data to Uncover Non-Dues Revenue Streams
April 25, 2024 
2:00 - 3:00 p.m. EST
Part 5
Renewal Campaign Series LP Image
Using Your Data to Move Away From One-Size Fits All Renewal Campaigns
May 22, 2024 
3:00 - 4:00 p.m. EST
Part 6
KPIs Series LP Image
Using Your Data to Create, Track & Report Association KPIs
June 26, 2024 
3:00 - 4:00 p.m. EST
*After each session, a follow up email with a CAE certificate of completion will be sent to live attendees for 1 CAE credit.

About Association Analytics

We are a passionate, inspired group

Association Analytics is a team of passionate people who love helping associations discover insights and take action on their data. When we see associations start to truly transform the way they do business, that’s what genuinely inspires us. This passion is what drove us to create AcumenAI, our data analytics platform built to find actionable insights for associations. Compiling and sifting through data is hard, and finding insights in that data is even harder. AcumenAI's dashboards make it easy for anyone to uncover valuable insights hiding in your data, like your most (and least) engaged members, at-risk members, potential event attendees, new revenue opportunities, and much more!

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