The MatrixFiles

What’s It Like to Travel These Days?

The MatrixFiles

I never really stopped traveling during the pandemic. Yes, I traveled a whole lot less, but I have seen my mom several times, I went on vacation, and I have attended out of town conferences. Just since the start of the New Year, I’ve been to San Diego, San Francisco and New York.

It’s Really Time to Use Strong, Unique Passwords (Really!)

The MatrixFiles

I attended the Matrix Group Security and Compliance Committee meeting this month and I asked them what we’re doing this month to make our clients and Matrix Group more secure. We talked about a lot of things, including new protocols, ongoing reviews, and our yearly security assessment.

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Onboarding New Staff During a Pandemic and the Power of Company Fundamentals

The MatrixFiles

During the pandemic, Matrix Group has hired new staff. Most of them are out of state because, you know, why not? We are all remote anyway, so why does it matter if Mark is in New Jersey? Not to mention the fact that finding great talent is so tough right now, who cares if Mark is in New Jersey?

Reflections from 2021, Thoughts for 2022

The MatrixFiles

It’s December 22, 2021. Another year has come and gone and as usual, I’m thinking about the coming year. I’ve been having conversations with my team, friends in the industry and fellow CEOs about what to expect in 2022 and we all agree that next year will be another wild ride.

Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Discover how this high-level overview report can help get your organization in shape for technology adoption and read helpful best practices for facilitating this critical process.

Ready to Declutter Your Digital Life?

The MatrixFiles

It’s a new year and with a new year comes new year’s resolutions. Many of us resolve to tidy up our closets and garages. This past holiday season, I decided to declutter my digital life. Here’s what I ended up doing: Cleared my Email.

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What the Vietnam War and the Stockdale Paradox Can Teach Us About How to Face 2022

The MatrixFiles

It’s 2022 and it feels like 2021 again. We’ve got another COVID wave, more lockdowns, more virtual schooling, more work from home, canceled trips, and a country more polarized than ever. I can sense fatigue and hopelessness from my family and my staff.

What is Google Analytics 4 and Should I Upgrade?

The MatrixFiles

As you may well know, Google Analytics is a digital analytics service from Google that helps you track and analyze your website traffic. It is the most widely used analytics platform on the web, and most of us would be completely lost without it.

Combine Virtual and In-Person Networking Before Conferences to Increase Engagement

The MatrixFiles

I’m attending Non Dues-a-Palooza (NDAP) next week in Nashville, in person. NDAP is a conference devoted to helping associations and nonprofits increase their non-dues revenue by bringing together execs and solution providers, through case studies and panels.

What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

The MatrixFiles

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. .

Using Video to Promote Your Meetings and Conferences

The MatrixFiles

We all know that video rules. Check out these amazing video statistics from 2021. . I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping associations and nonprofits learn new ideas for generating non-dues revenue. Yes, I attended in person and it felt great!

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Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

An Example of a Really Great Event Registration Email Confirmation

The MatrixFiles

A couple of weeks ago, I got invited by my buddy Heinan Landa , CEO of Optimal Networks , to an event by CADRE , which bills itself as “ a way for elite professionals to learn from the top experts in the world, while connecting and developing meaningful relationships with like-minded peers. ”.

Elevate Your Next Conference with a Professional Emcee

The MatrixFiles

Want to elevate your next in person or virtual conference? Consider hiring a professional emcee! Rachel Sheerin emceeing the 2021 SQF Unites Conference. We recently hosted the SQF Unites conference for the Safe Quality Food Institute (SQFI) in BeSpeake , our virtual meeting platform.

How the Air and Space Museum is Using Virtual Docents

The MatrixFiles

My younger son and I are listening to Project Hail Mary by Andy Weir. Andy Weir also wrote The Martian, which was a great movie and an even better book. Both The Martian and Project Hail Mary are adventure books set in space. Both are full of science and science fiction.

Virtual Events Made the Conventions and the Inauguration Celebrations More Accessible

The MatrixFiles

On January 20, I watched the Presidential Inauguration celebration from my couch. Normally, I would have been jonesing over the inaugural balls I’ve never been invited to, but this year, I had a front row seat as Tom Hanks hosted a star-studded musical extravaganza.

What Have We Learned About Creating Engaging Meetings from Virtual Conferences?

The MatrixFiles

Heinan Landa (CEO of Optimal Networks ) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? It’s a great question.

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

The ASAE Annual Meeting Goes Virtual; Why This is a Good Decision

The MatrixFiles

I read the email from ASAE (the American Society of Association Executives) yesterday afternoon about the ASAE Annual Meeting.

How BeSpeake Clients are Adding Fun to their Virtual Meetings

The MatrixFiles

“How do we add fun to our virtual meeting? How do I get people chatting during our sessions? How do we get attendees interacting with each other? These are just some of the questions we get when we meet with BeSpeake clients each week to plan their virtual meetings.

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Why Journey Mapping is so Important to Creating Amazing Member Journeys

The MatrixFiles

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them.

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We Need to Bring Back the “Meet” in Meetings

The MatrixFiles

During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year?

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

How to Make Your Remote Culture Work: Coworking and Virtual WaterCoolers

The MatrixFiles

I’ve been thinking a lot about work 3.0 and how to make sure that my company continues to foster collaboration and create social capital, even though we’re all remote. I found this great article in Forbes by Dr. Gleb Tsipursky.