The MatrixFiles

What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

The MatrixFiles

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. .

Virtual Events Made the Conventions and the Inauguration Celebrations More Accessible

The MatrixFiles

On January 20, I watched the Presidential Inauguration celebration from my couch. Normally, I would have been jonesing over the inaugural balls I’ve never been invited to, but this year, I had a front row seat as Tom Hanks hosted a star-studded musical extravaganza.

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What Have We Learned About Creating Engaging Meetings from Virtual Conferences?

The MatrixFiles

Heinan Landa (CEO of Optimal Networks ) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? It’s a great question.

The ASAE Annual Meeting Goes Virtual; Why This is a Good Decision

The MatrixFiles

I read the email from ASAE (the American Society of Association Executives) yesterday afternoon about the ASAE Annual Meeting.

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

How BeSpeake Clients are Adding Fun to their Virtual Meetings

The MatrixFiles

“How do we add fun to our virtual meeting? How do I get people chatting during our sessions? How do we get attendees interacting with each other? These are just some of the questions we get when we meet with BeSpeake clients each week to plan their virtual meetings.

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Why Journey Mapping is so Important to Creating Amazing Member Journeys

The MatrixFiles

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them.

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Customer Experience Lifts Service to the Stratosphere

.orgSource

These comments from McDonald’s CEO, Chris Kempczinski to New York Times journalist David Gelles describing how the pandemic would change the company’s business resonated with me on a couple of levels. “We

Should You Use Autoplay for Videos on Your Website?

Association TV

Hold on, when did websites start using video anyway? The first time a website hosted a video was way back in 1997 on a site called shareyourworld.com (now defunct, so you might end up in a risky site if you try to find it), which was similar to present-day YouTube.

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Don’t Fear Your Dirty Data

Association Analytics

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated.

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A Day of Blue Sky Thinking—Recapping.orgCommunity’s 2021 Innovation Summit

.orgSource

Greg Larkin, our keynote speaker at.orgCommunity’s July 14 Innovation Summit, was quick to admit that he was feeling a little rusty being in front of an audience for the first time in over a year. “I’m I’m freaking out,” was what he actually said.

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Empower Strategy by Incorporating Trends

.orgSource

Getting strategic planning right is challenging in the best of times. This season of disruption adds additional complexity and brings significant shifts in perspective that are important to recognize as associations prepare for the years ahead.

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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

We’ve all heard the catchphrase, “ if we build it, they will come. ” The “it” can be any software solution and “they” can be your staff, members or the general public.

From Problem Child to Genius—Energizing Chapters

.orgSource

The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies.

Diversity Rules the Global Economy, Step Up to Success

.orgSource

We may have all come on different ships, but we are in the same boat now. Martin Luther King, Jr. The proof that we are citizens of the world, no matter how fiercely we choose to localize, was one of the pandemic’s profound lessons. Technology has created an interdependent global economy.

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Are You At Risk? How to Stay Safe Online During a Pandemic.

Association TV

In 2020, while the American public was focused on protecting our families from a global pandemic and helping others in need, cybercriminals took advantage of an opportunity to profit from our dependence on technology to go on an Internet crime spree.”.

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The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

Seamless Risk and Compliance Integration for Better Performance

360 Factors

It is no secret that risk management and compliance departments have many standard processes, requirements, and goals.

Strategy and Preparation Boost Your E-Learning IQ

.orgSource

Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before.

Turn Customers Into Community

.orgSource

How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on.

How To Eat an Elephant—Byte-Size Advice for Making Your Next Big Technology Purchase

.orgSource

What does a technology investment have in common with a woolly mammoth? You guessed it: They are both a big, hairy deal. Whether you’re looking for a small, mid-sized, or major system, a lot is riding on that purchase. The stakes are more about success than money.

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Giveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics

.orgSource

From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable.

Best Practices for Successfully Navigating Regulatory Change Management in 2021

360 Factors

Best Practices for Successfully Navigating Regulatory Change Management in 2021. Complimentary White Paper. Download White Paper. Please fill out the form to download the white paper. By clicking ‘SUBMIT’ you agree to our Privacy Policy.

How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track.

How To Create Value Before, During and After Your Event

Association TV

Chances are, your annual conference, trade show, summit or other live event looked a little different last year. Insider Case Studies Virtual Events Digital Transformation Content Strategy

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How Compliance and Risk Technology Empowers the Board

360 Factors

Risk and compliance technology is mainly utilized by the risk and compliance experts within the organization. The advantages the technology provides to the board often get lost in all the talk about how technology changes the way risk and compliance teams work.

Strategies for Innovation Stop Groundhog Day Thinking

.orgSource

In the movie Groundhog Day, actor Bill Murray is condemned to live the same day of his life over, and over, and over again. Groundhog Day thinking is the seductive loop that lurks in offices and conference rooms tempting us to reject fresh ideas for recycled solutions.

Top 5 Reasons Tech Team Augmentation is Necessary for Nonprofits

Nonprofit Tech for Good

By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. First of all, what is “Tech Team Augmentation”?

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Top 10 Tips for Matchmaking and Networking at Your Event

Cadmium CD

Written by CadmiumCD Contributor Pamela Shigeoka. Matchmaking is a hot topic right now in the events industry, and it can help your exhibitors make even better connections with attendees. What is matchmaking? It’s a personalized experience for both attendees and exhibitors.

Digital Transformation: Bringing Your Association Into 2021

Association TV

Well, that only took 70 years. ASAE recently released the final issue of their magazine, Associations Now. Magazines were the primary vehicle for association content up until about 20 years ago, but readership has been in steady decline for the last two decades.

Cadmium Acquires EventRebels

Cadmium CD

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Finding Stability in the ContinuousNext

.orgSource

Remember the good old days? Once every three years, you gathered the board and staff in a conference room with baked goods, a lot of caffeine, and a facilitator. They produced what was euphemistically called a strategic plan. Often this document had more in common with a laundry list than strategy.

Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party.

10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you!

[DATA] 11 Must-Know Stats About Nonprofit Websites

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey.

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Labor Shortages Loom—Learn to Hire and Manage Freelancers

.orgSource

Anyone who has spent time here in Chicago knows that the weather can turn from sunshine to flurries in the time it takes to stroll a block down the Mag Mile. This fickle about-face seems to be happening everywhere. We spent the last year urging people to stay home.

Coastal Community Bank Selects 360factors’ Predict360 Enterprise Risk and Compliance Management Solutions

360 Factors

-->. Coastal Community Bank Selects 360factors’ Predict360 Enterprise Risk and Compliance Management Solutions. Press Release. Home / Press Releases / Coastal Community Bank Selects 360factors’ Predict360 Enterprise Risk and Compliance Management Solutions.

Content is King: Key Steps to Creating an Engaging Content Calendar

Association TV

When deciding to incorporate video into your content strategy, most associations approach the idea with a departmental and transactional mindset: Member services needs a member testimonial for a new product offering. Events needs a sizzle reel for the annual conference.

The Importance of KRIs in Risk Management

360 Factors

To ensure that bank workers consider key risk indicators in their decisions and actions, the most critical KRI-related data must be made available to employees and decision makers. Banks can choose whether to track KRIs manually or using an automated system. KRI Tracking on Manual Basis.

Want To Innovate? Don’t Get Too Comfortable

.orgSource

A colleague recently confided in me that although her association is facing serious challenges, the board isn’t interested in learning how to govern more effectively. Her attempts to educate them are always met with resistance. You can guess where this group is headed.

Digital Transformation—Once an Option, Now a Necessity

.orgSource

When do you stop having a choice? In May 2019, when the panel discussion below was first published in the.orgSource newsletter, digital transformation probably wasn’t top of mind for most association leaders.

How Regulatory Change Managers Can Succeed in 2021 and 2022

360 Factors

There have been a lot of discussions about the upcoming regulatory changes and how regulatory change managers need to be more vigilant if they want to successfully guard the organizations as they navigate the new regulatory framework.