The MatrixFiles

Using Video to Promote Your Meetings and Conferences

The MatrixFiles

We all know that video rules. Check out these amazing video statistics from 2021. . I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping associations and nonprofits learn new ideas for generating non-dues revenue. Yes, I attended in person and it felt great!

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Combine Virtual and In-Person Networking Before Conferences to Increase Engagement

The MatrixFiles

I’m attending Non Dues-a-Palooza (NDAP) next week in Nashville, in person. NDAP is a conference devoted to helping associations and nonprofits increase their non-dues revenue by bringing together execs and solution providers, through case studies and panels.

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Review of ASAE 2021 Annual Meeting Hybrid Pop-Up in D.C.

The MatrixFiles

I attended the Virtual ASAE Annual Meeting last week. Unlike other virtual meetings I’ve attended recently, this one had a hybrid pop-up strategy. 10 cities hosted half-day in person events. I got to attend the DC pop-up on Monday, August 16. How did it work and was it successful? Here’s my review.

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What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

The MatrixFiles

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. .

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

How the Air and Space Museum is Using Virtual Docents

The MatrixFiles

My younger son and I are listening to Project Hail Mary by Andy Weir. Andy Weir also wrote The Martian, which was a great movie and an even better book. Both The Martian and Project Hail Mary are adventure books set in space. Both are full of science and science fiction.

Virtual Events Made the Conventions and the Inauguration Celebrations More Accessible

The MatrixFiles

On January 20, I watched the Presidential Inauguration celebration from my couch. Normally, I would have been jonesing over the inaugural balls I’ve never been invited to, but this year, I had a front row seat as Tom Hanks hosted a star-studded musical extravaganza.

What Have We Learned About Creating Engaging Meetings from Virtual Conferences?

The MatrixFiles

Heinan Landa (CEO of Optimal Networks ) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? It’s a great question.

How BeSpeake Clients are Adding Fun to their Virtual Meetings

The MatrixFiles

“How do we add fun to our virtual meeting? How do I get people chatting during our sessions? How do we get attendees interacting with each other? These are just some of the questions we get when we meet with BeSpeake clients each week to plan their virtual meetings.

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Why Journey Mapping is so Important to Creating Amazing Member Journeys

The MatrixFiles

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them.

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We Need to Bring Back the “Meet” in Meetings

The MatrixFiles

During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year?

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Good Governance Makes Data the Asset It Should Be

.orgSource

Is a hacker haunting your future? Or is your data dilemma more like a recurring headache? Data shouldn’t be a challenge. It’s an asset that should work for you. Two-point-five quintillion bytes of data are generated online daily, according to SaaS Scout Research Group.

In the Spotlight, the IDSA Foundation Finds Success

.orgSource

Most of us didn’t have viruses on our minds before 2020. Fortunately, some people make researching, preventing, and helping patients survive diseases like COVID-19 their life’s work.

Customer Experience Lifts Service to the Stratosphere

.orgSource

These comments from McDonald’s CEO, Chris Kempczinski to New York Times journalist David Gelles describing how the pandemic would change the company’s business resonated with me on a couple of levels. “We

Diversity Rules the Global Economy, Step Up to Success

.orgSource

We may have all come on different ships, but we are in the same boat now. Martin Luther King, Jr. The proof that we are citizens of the world, no matter how fiercely we choose to localize, was one of the pandemic’s profound lessons. Technology has created an interdependent global economy.

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Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

Faced With Challenge, ENA Delivers Value

.orgSource

To say that emergency nurses must be ready for anything is an understatement. This is a profession that routinely prepares for the unexpected. As CEO of the Emergency Nurses Association, Nancy MacRae knows how to be sure-footed in a volatile environment.

Integrated Planning Keeps the Glass Half-Full

.orgSource

In June, I thought the dust was settling. Now, with the onslaught of virulent Delta, not so much. We are still in the grip of disruption. The change seems to be that people are learning to cope. There is a shift from reactive to more deliberate approaches.

Digital Transformation—Once an Option, Now a Necessity

.orgSource

When do you stop having a choice? In May 2019, when the panel discussion below was first published in the.orgSource newsletter, digital transformation probably wasn’t top of mind for most association leaders.

Solutions in Action Connects Leaders to Problem-Solvers

.orgSource

Ninety percent of success is having the right connections. I love helping my colleagues make those important contacts.orgCommunity’s Solutions in Action webinar features the association industry’s most resourceful experts.

Strategy and Preparation Boost Your E-Learning IQ

.orgSource

Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before.

Maximize the Marriage of Marketing and Technology by Understanding Trends

.orgSource

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

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From Problem Child to Genius—Energizing Chapters

.orgSource

The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies.

A Publishing Strategy Makes Content Magic

.orgSource

What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation? It’s a tall order, but no wands or capes are involved.

Turn Customers Into Community

.orgSource

How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on.

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you!

Grow Your Team’s Skills, But Don’t Forget Yourself

.orgSource

Smart CEOs understand that the quickest path to success is the one where the team travels with you. Skill-building across the organization isn’t just good leadership, it’s good for leaders. Professional development is a wise use of resources. Just be sure to make yourself part of the group.

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One Foot in Two Worlds—Expert Advice on Hybrid Events, Podcasts, and AV Tech

.orgSource

Laird Crawford has straddled the virtual and in-person worlds for some time now. He edits the mumbles out of podcasts and makes people look better on video than they do in person. Over the last 25 years, Laird’s company, Ian Ryan Interactive, has been my go-to for audio-visual success.

[WEBINAR] Top 10 Digital Marketing & Fundraising Trends To Watch in 2022

Nonprofit Tech for Good

Date: Wednesday, December 1, 2021. Time: 1pm EST / 10am PST (2 hours). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $20 (USD).

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Will Alexa Be a Regular at Your Future Meetings? — AI is Winning a Seat at the Conference Table

.orgSource

Artificial intelligence has moved into customer service departments. Whether it’s Alexa, Watson, or Hal, you can’t visit a website without a super-friendly little bot popping up on the right side of your screen. We are accustomed to the convenience of getting questions answered immediately.

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How to Subsidize Your Filming with Conference Recaps

Association TV

If you have an annual event approaching, you might be wondering where to allocate your filming budget. Video Events Monetization & Revenue Education Online Platforms

How To Eat an Elephant—Byte-Size Advice for Making Your Next Big Technology Purchase

.orgSource

What does a technology investment have in common with a woolly mammoth? You guessed it: They are both a big, hairy deal. Whether you’re looking for a small, mid-sized, or major system, a lot is riding on that purchase. The stakes are more about success than money.

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Giveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics

.orgSource

From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable.

Taking It Down to the Studs—Simplicity Streamlines AAHA’s Road to Excellence

.orgSource

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” Antoine de Saint-Exupéry What do Spotify, Robinhood, and HelloFresh have in common? Here’s a clue.

Digital Leaders Enjoy the Thrills

.orgSource

Are you an association professional with your eye on the corner office? If you also like roller coasters, bumper cars, and Whack-a-Mole, you have what it takes. Being the CEO has never been easy.

A Technology Assessment Untangles IT and Then Some

.orgSource

The best IT systems are the ones you don’t think about. They make child’s play out of data analytics, keep users smiling, and reliably work to boost the bottom line. Does that sound like your technology experience? I didn’t think so. There’s a reason why.

How a Community of Long-Term Monthly Donors Make a Long-Term Difference

Nonprofit Tech for Good

By Mor­ée Lambeth , Lead Content Creator + Writer, Water.org.

Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies.

Top 5 Reasons Tech Team Augmentation is Necessary for Nonprofits

Nonprofit Tech for Good

By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. First of all, what is “Tech Team Augmentation”?

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Top 5: Things to Do When Your Website Isn't Loading

Association TV

404 Error, 500 Internal Error, that dreaded buffering wheel or gray sad emoji. Don’t worry, we’ve all been there. Education Online Platforms Technology Top 5

Cut The Clutter: Choosing the Best Videographer for Your Association

Association TV

There are a few different paths you can take to produce video content for your association or business. Freelancers, marketing agencies, production studios, recent communications grads with a DSLR and a twinkle in their eye are all fantastic options.