The MatrixFiles

What the Vietnam War and the Stockdale Paradox Can Teach Us About How to Face 2022

The MatrixFiles

It’s 2022 and it feels like 2021 again. We’ve got another COVID wave, more lockdowns, more virtual schooling, more work from home, canceled trips, and a country more polarized than ever. I can sense fatigue and hopelessness from my family and my staff.

Reflections from 2021, Thoughts for 2022

The MatrixFiles

It’s December 22, 2021. Another year has come and gone and as usual, I’m thinking about the coming year. I’ve been having conversations with my team, friends in the industry and fellow CEOs about what to expect in 2022 and we all agree that next year will be another wild ride.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ready to Declutter Your Digital Life?

The MatrixFiles

It’s a new year and with a new year comes new year’s resolutions. Many of us resolve to tidy up our closets and garages. This past holiday season, I decided to declutter my digital life. Here’s what I ended up doing: Cleared my Email.

Life 130

Using Video to Promote Your Meetings and Conferences

The MatrixFiles

We all know that video rules. Check out these amazing video statistics from 2021. . I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping associations and nonprofits learn new ideas for generating non-dues revenue. Yes, I attended in person and it felt great!

Video 207

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Combine Virtual and In-Person Networking Before Conferences to Increase Engagement

The MatrixFiles

I’m attending Non Dues-a-Palooza (NDAP) next week in Nashville, in person. NDAP is a conference devoted to helping associations and nonprofits increase their non-dues revenue by bringing together execs and solution providers, through case studies and panels.

Review of ASAE 2021 Annual Meeting Hybrid Pop-Up in D.C.

The MatrixFiles

I attended the Virtual ASAE Annual Meeting last week. Unlike other virtual meetings I’ve attended recently, this one had a hybrid pop-up strategy. 10 cities hosted half-day in person events. I got to attend the DC pop-up on Monday, August 16. How did it work and was it successful? Here’s my review.

DC 208

Elevate Your Next Conference with a Professional Emcee

The MatrixFiles

Want to elevate your next in person or virtual conference? Consider hiring a professional emcee! Rachel Sheerin emceeing the 2021 SQF Unites Conference. We recently hosted the SQF Unites conference for the Safe Quality Food Institute (SQFI) in BeSpeake , our virtual meeting platform.

Virtual Events Made the Conventions and the Inauguration Celebrations More Accessible

The MatrixFiles

On January 20, I watched the Presidential Inauguration celebration from my couch. Normally, I would have been jonesing over the inaugural balls I’ve never been invited to, but this year, I had a front row seat as Tom Hanks hosted a star-studded musical extravaganza.

How the Air and Space Museum is Using Virtual Docents

The MatrixFiles

My younger son and I are listening to Project Hail Mary by Andy Weir. Andy Weir also wrote The Martian, which was a great movie and an even better book. Both The Martian and Project Hail Mary are adventure books set in space. Both are full of science and science fiction.

The ASAE Annual Meeting Goes Virtual; Why This is a Good Decision

The MatrixFiles

I read the email from ASAE (the American Society of Association Executives) yesterday afternoon about the ASAE Annual Meeting.

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

What Have We Learned About Creating Engaging Meetings from Virtual Conferences?

The MatrixFiles

Heinan Landa (CEO of Optimal Networks ) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? It’s a great question.

How BeSpeake Clients are Adding Fun to their Virtual Meetings

The MatrixFiles

“How do we add fun to our virtual meeting? How do I get people chatting during our sessions? How do we get attendees interacting with each other? These are just some of the questions we get when we meet with BeSpeake clients each week to plan their virtual meetings.

Fun 130

Why Journey Mapping is so Important to Creating Amazing Member Journeys

The MatrixFiles

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them.

Map 130

We Need to Bring Back the “Meet” in Meetings

The MatrixFiles

During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year?

Good Governance Makes Data the Asset It Should Be

.orgSource

Is a hacker haunting your future? Or is your data dilemma more like a recurring headache? Data shouldn’t be a challenge. It’s an asset that should work for you. Two-point-five quintillion bytes of data are generated online daily, according to SaaS Scout Research Group.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

In the Spotlight, the IDSA Foundation Finds Success

.orgSource

Most of us didn’t have viruses on our minds before 2020. Fortunately, some people make researching, preventing, and helping patients survive diseases like COVID-19 their life’s work.

Member Value Equals Sponsor Value

.orgSource

Digital Strategies Deliver the Goods If an abrupt pivot wasn’t part of your previous business experience, it’s on your radar now. One of my personal pandemic resets taught me that sometimes a sudden challenge is also an “aha moment”.

2022 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months. January.

Smart Sourcing Puts the World of IT Talent Within Reach

.orgSource

If you recently discovered that your IT bench is missing some important players, you are not alone. As increasing numbers of organizations move toward digital transformation or to strengthen data security, there is a shortage of talent to take them where they need to go.

Have Your Cake and Eat It Too!—A Hybrid Model of Association Management

.orgSource

Hybrid is not just for meetings anymore. The need to adapt to a changing environment has given creative legs to business thinking. We’re mixing, matching, and collaborating in remarkable new ways.

Model 221

Why Nonprofits Need to Be Early Explorers of the Metaverse

Nonprofit Tech for Good

The Metaverse is a broad term that encapsulates the next evolution of the internet.

Avatar 245

Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party.

Diversity Rules the Global Economy, Step Up to Success

.orgSource

We may have all come on different ships, but we are in the same boat now. Martin Luther King, Jr. The proof that we are citizens of the world, no matter how fiercely we choose to localize, was one of the pandemic’s profound lessons. Technology has created an interdependent global economy.

Global 361

Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members?

Customer Experience Lifts Service to the Stratosphere

.orgSource

These comments from McDonald’s CEO, Chris Kempczinski to New York Times journalist David Gelles describing how the pandemic would change the company’s business resonated with me on a couple of levels. “We

One Foot in Two Worlds—Expert Advice on Hybrid Events, Podcasts, and AV Tech

.orgSource

Laird Crawford has straddled the virtual and in-person worlds for some time now. He edits the mumbles out of podcasts and makes people look better on video than they do in person. Over the last 25 years, Laird’s company, Ian Ryan Interactive, has been my go-to for audio-visual success.

Instagram Feed Fundraisers: What Nonprofits Need to Know

Nonprofit Tech for Good

Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit.

Feeds 250

Strategy and Preparation Boost Your E-Learning IQ

.orgSource

Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before.

The Bright Side of Disruption—.orgCommunity’s 2021 Initiatives

.orgSource

The challenges of 2021 also brought opportunities to learn, grow, and shift perspective.orgCommunity’s goal is to advance this bright side of disruption.

Goal 221

Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common.

Digital Transformation—Once an Option, Now a Necessity

.orgSource

When do you stop having a choice? In May 2019, when the panel discussion below was first published in the.orgSource newsletter, digital transformation probably wasn’t top of mind for most association leaders.

What are Key Messages and How Can Nonprofits Use Them Effectively?

Nonprofit Tech for Good

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions.

[FREE WEBINAR] What on Earth Should Our Nonprofit Do for Our Next Fundraising Event?

Nonprofit Tech for Good

Date: Tuesday, March 1, 2022. Time: 1pm EST / 10am PST. Cost: Free. Presented by: Kimberly O’Donnell (she/her), CFRE,?ACC Vice President of Fundraising & Professional Services? at Network for Good.

FAQ 150

5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. You’ll need to understand both elements and how they work together, for a successful end product.

Lessons Learned from a Black Swan—Solutions Day Presenters Explore Pandemic Insights

.orgSource

Celebration isn’t a word I would typically use to describe a conference, but there was a festive feeling at.orgCommunity’s Solutions Day. Gathering with colleagues again was inspirational. Even online, the participants could sense the excitement.

Lesson 257

Maximize the Marriage of Marketing and Technology by Understanding Trends

.orgSource

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

Trend 351

From Problem Child to Genius—Energizing Chapters

.orgSource

The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies.

Get Teams Back to their Happy Place

.orgSource

If your staff was singing kumbaya around the metaphorical campfire before the pandemic; Don’t assume they are still in that happy place. The abrupt switch from in-person to home office took a toll. Associations thrive on plans, procedures, and processes. Our culture is the opposite of spontaneous.

Place 241

Turn Customers Into Community

.orgSource

How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on.

A Publishing Strategy Makes Content Magic

.orgSource

What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation? It’s a tall order, but no wands or capes are involved.