SocialFish

3 Ways to Use Social Media to Grow Membership

SocialFish

This post originally appeared on MC Talks. ——-. There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

8 Social Media Marketing Hacks to Ensure Success in 2018

SocialFish

Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. This is especially true for business organizations that want to open social media accounts today in an already crowded marketplace. Without a proper strategy to stand out, the likely scenario that will play out will only result to heartache and disappointment.

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5 Ideas for Your 2018 Social Media Editorial Calendar

SocialFish

Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1. Find Out What People Are Asking Online.

DCM Services, LLC (You’re dead? That Won’t Stop the Debt Collector)

SocialFish

At some point in your life, you might fall behind on a financial obligation, and end up in debt. Although creditors may seem to be lenient when it comes to repayment and are always willing to give you time to figure things out, debt collectors are aggressive in their collection and may not be ready to accommodate your challenges, even when you are dead.

3 Quick Tips to Help You Become a Twitter Influencer

SocialFish

There is somewhere around 58 million tweets posted every single day, which breaks down to about 9,100 per second. While this is good news for those who use Twitter, because it means that they’re getting up-to-date engagement, it’s not so good for companies looking to grow their presence on this platform amidst all of the competition. When you have to square off with that many posts, it can be extremely difficult to stand out.

Top 20 Tech Sites That SocialFish Follows

SocialFish

At this age of the modern century, technology has emerged tremendously with new technological inventions and latest apps existing in the technological sectors. At the heart of the digital invention is technology where gadgets, software, and apps came into existence. People utilize technology for granted and to keep themselves updated. As this year is coming to an end, here are the top 20 recognized tech websites in the world that we follows. What are we waiting for?

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VIRTUAL EVENTS SURVEY – last chance to participate!

SocialFish

The learning & development experts at Tagoras have launched a new round of their popular research on virtual events. Here’s the info from Tagoras: If events of any type are part of your organization’s strategy – whether or not you actually offer a virtual event – please point the right person in your organization to this link: VIRTUAL EVENTS SURVEY. Our aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

Bookmark This: 2018 Social Media Image Sizes

SocialFish

Implementation

How to deal with Gmail’s new Promotions Tab

SocialFish

Early this week, Gmail announced they were trialing a new functionality for their promotions tab for desktop. From the get-go, our entire Dev team signed up to kick the tires. We were lucky enough to get early access to do some testing so we can allow you to implement this efficiently and effectively, should Gmail decide they want to roll this out widely. Understand Grid View Structure. The grid view will display 4 main pieces of information to recipients about the email.

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Top 20 Tech Sites That SocialFish Follows

SocialFish

At this age of the modern century, technology has emerged tremendously with new technological inventions and latest apps existing in the technological sectors. At the heart of the digital invention is technology where gadgets, software, and apps came into existence. People utilize technology for granted and to keep themselves updated. As this year is coming to an end, here are the top 20 recognized tech websites in the world that we follows. What are we waiting for?

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How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content

SocialFish

To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. Here are 5 tools to do that, without any help or expensive audits. Serpstat: Re-Optimize For Easier Keywords.

Are you still committing these social media fails?

SocialFish

This is an excerpt from The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!) on the Wild Apricot blog. Head over there to read the full article! Everyday I see nonprofits doing social media wrong. Some are even hurting their reputations from repeated mistakes. So, let’s get down to business and talk about the top five #fails I see nonprofits doing on social media. If you’re committing some of these social media #fails, don’t worry.

Congratulations to Higher Logic!

SocialFish

By now, you have probably heard the news that Higher Logic has received a $55m investment from JMI equity. Here’s more analysis on this from community expert Ben Martin. BREAKING: Higher Logic takes $55M investment. Rob Wenger, CEO of Higher Logic, told me: “We have BIG plans for enhancements to our product, and this investment is going to help us get them out the door much faster. This is a big milestone for us! But just another step on a much longer journey.”

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Here is just an excerpt – this is towards the end of the long post. Please, please do yourself a favor and read the whole thing. Then read it again. Then print it and pass it around. And then change everything you’re doing. DOING SOCIAL MEDIA RIGHT.

New Nonprofit Workforce Study from Work for Good

SocialFish

Guest post from Work For Good. Clearly a topic near and dear to my heart. Anyone working in the nonprofit world knows the magnetic draw of doing good for others and their communities. But how strong is that attraction once you are in the day-to-day grind of meaningful, yet hard work?

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Best Craigslist Personals Alternatives In 2019

SocialFish

What is Craigslist personals? This is a section of the Craigslist website that was founded by Craig Newmark and was designed for the placement of personal messages to individuals, or advertisements of a private nature. The platform has been around since 1995 as an email distribution list, and this was way before the stigma associated with online dating had caused a decrease in its usage.

4 Smart Ways to Avoid Burnout For Nonprofit Professionals

SocialFish

Guest Post by Beth Kanter and Aliza Sherman, Co-Authors, The Happy Healthy Nonprofit: Strategies for Impact without Burnout. . Working at a nonprofit can be a pressure cooker. Trying to manage huge workloads with limited resources, can easily trap us into thinking that working nights and weekends after a full day at the office is the answer. Overworking will not only steal your clarity, but ultimately zap your energy.

Treat Digital Like Real Property

SocialFish

This post originally appeared on the Tanzen Consulting Blog. —— I am planning to sell a house soon. To prepare for the taxes that will need to be paid, my financial advisor told me I can deduct improvements from the cost basis when determining the capital gains on the property. Repairs and regular maintenance costs cannot be deducted. This got me thinking about how most organizations think about their digital properties.

Association Social Media Jobs

SocialFish

No Feeds Found. TIME IS RUNNING OUT! We have a special 20% discount for employers for a very limited time: Please use SOCIALFISHVIP at checkout. The SocialFish job board is live! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire? We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. photo credit ). Featured From the Trenches

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Three ways to stretch your marketing budget

SocialFish

This is a guest post by Liz Scherer. Hire her for your content marketing! ———-. Lean doesn’t have to be ineffective: conquering your marketing budget woes with content. It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with. As you begin to plan for 2017, you may discover an even slimmer budget with loftier goals.

3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones. To some extent, these concerns may be justified. Some people were influenced less than the others but there are certain individuals who appeared to be really vulnerable and the social media may have influenced their life for the worse.

Everything You Need To Know About Online Community Management

SocialFish

DON’T BE LEFT OUT! JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. You’re busy, take the course on your own schedule!

Woop woop it’s #CMAD!!

SocialFish

Community Manager Appreciation Day is here! Started in 2010 by Jeremiah Owyang, #CMAD is all about thanking the unsung heroes who nurture our online communities. CMAD is 100% grassroots organized and groups around the world plan their own events, both online and in person. The main place to find out what’s going on is on Twitter. CMAD Tweets.

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Move Up the Ladder of Relationship Marketing

SocialFish

By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Are you struggling at the bottom, overwhelmed in a sea of data and unsure of where to begin? Or maybe you’re content in the middle – doing what you can, when you can. Members want and need personalized relevant communications.

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

Interested in this topic? Join the Review Society to dig into it more. . The stars of the social media world are all corporate B2C brands: businesses like Airbnb and GoPro are killing it with user-generated content. The companies have all found a natural fit for expressing their brand message within social media. Of course, social doesn’t always come naturally for B2B organizations. Rightly or wrongly, many B2B groups view social media as not “serious” enough for their message.

Key Findings from the State of Community Management Report 2018

SocialFish

The Community Roundtable’s seminal State of Community Management Report 2018 is out!! And there’s a TON of insightful information it it. “Communities impact every facet of organizational life, from empowering individual contributors to generating strategic value. We can now back up the theory of communities with proof that communities make learning, influencing, and adapting into core competencies and also provide the means to integrate these competencies into workflows.”

7 Steps for Finding Work/Life Balance While You’re Trying to Save the World

SocialFish

By Meico Marquette Whitlock. ——-. You’re deeply committed to your organization and doing whatever it takes to make life just a little bit easier for your members and the community you serve. You love what you do (and you’re good at it) BUT your workaholic and overachiever tendencies are getting in the way of a fulfilling personal life. To top it all off, you’re overwhelmed by the endless emails, social media notifications, and the “fake news” cycle.

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27 things CRM can do for you

SocialFish

People working in the field of sales and marketing might be familiar with CRM or Customer Relationship Management software. However, if you are one those people who are new to this technology, and want to learn more about it before you can integrate it into your business, then this article is for you. To begin with, let’s take a look at what CRM means.

What Associations Need to Know About Facebook’s API Changes

SocialFish

Ah, Facebook–that social network I love to hate , even though my career kind of depends on using it. For those of us in the association and nonprofit sectors, Facebook just got a lot harder to use effectively with the announcement that they’ve changed their API and eliminated the ability to modify link previews when posting links from a page. Until yesterday, when you shared a link on Facebook via a page, you had the ability to customize the title, link description and image for that link.

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Business Ideas for Women

SocialFish

Women have always been known as the “weaker sex,” and there has definitely been this misconception that women cannot handle big jobs and that they need to be rescued. Well, some of this may be true, but in today’s world, we are moving further and further away from a sexist mentality into a world where we want to believe that we can all be equal.

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Work from Home Jobs

SocialFish

Almost everyone I know would love the opportunity to work from home. Not only does it appear stress-free, but it is one of those jobs that give you the freedom to do what you want when you want and how you want it. In simple terms, you are your own boss. If you have ever worked in a stressful environment, especially with a boss that keeps giving you too much pressure, being able to work at home and get the equivalence of what you earn in an office environment or even more must be quite a dream.

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The Myth of the Best Place To Work

SocialFish

This post was originally published on AssociationSuccess.org. Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. Your people filled out the survey and it scored really “well” and that’s something to be proud of. I obviously don’t know anything about your workplace, but clearly there is a strong alignment between what you’re doing and how your people are experiencing your workplace.

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Four Untrue Myths of Association Innovation that Stop Us in Our Tracks

SocialFish

Myths are stories that are intended to teach us. Don’t fly too high but also don’t fly too low, said Icarus’s dad. But there are also stories that keep us stuck. Association professionals say their association is not innovating because they are under-resourced, they don’t have the right ideas or don’t know how to prioritize between a bunch of great ideas, or the association’s stakeholders (leadership, staff, board, members) fear risk.

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That Time the Godfather of Content Laughed at Me

SocialFish

This post originally appeared on Mizz Information. ——– Nobody likes to be laughed at–much less, publicly. Amirite? As a person who has, um, strong stances on things–especially in writing–being called out on my opinions is nothing new to me. Neither is stepping on toes–usually totally unintentionally. While in person, I HATE conflict, for whatever reason, in writing, I somehow manage to invite it. Go figure.

Association Social Media Jobs – Digital – October 27

SocialFish

Here’s the latest DIGITAL marketing jobs from the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. Here are this week’s jobs ( click here for the MOST up to date list ): Digital Marketing Manager, HouseLogic.com | National Association of REALTORS® Product Marketing Specialist | TESOL International Association, Inc.

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[WEBINAR] How to build a culture of innovation 12/5

SocialFish

Don’t miss this upcoming webinar , featuring me and Dan Stark from Nimble User/Community Brands, to be held on Tuesday, December 5, at 1:00pm eastern time. Dan is super smart and has experience both on the technology side AND on the association staff side, so this promises to be an interesting conversation about how to bring more innovation to the cultures of associations. On the agenda for us to discuss: Anticipating member expectations. Governance/ability to shift directions.

8 Social Media Marketing Hacks to Ensure Success in 2018

SocialFish

Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. This is especially true for business organizations that want to open social media accounts today in an already crowded marketplace. Without a proper strategy to stand out, the likely scenario that will play out will only result to heartache and disappointment.

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

SocialFish

A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. I wrote about how the changes would likely impact associations on Mizz Information ; in short, here’s an overview of the new Groups features and what associations need to know about each: Member Approval in Standard Groups. When a member requests to join a Standard Group, their connections in the group can approve the request.

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The 2018 Internet Trends Report is Out

SocialFish

Tons of useful and interesting data, as always. Grab a coffee – this will take you a while to get through. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers. Photo by Yeshi Kangrang on Unsplash. Debunking the Hype Industry Insider Useful Data

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The Problem with Boards

SocialFish

There is a huge conversation we’re not fully having in the association community, and that is about the incredible, ongoing, and massive destruction of value perpetrated by Boards of Directors for many, many associations (and other nonprofits too). That is not an attempt to be dramatic. I really mean it. There are numerous boards of directors that consistently destroy more organizational value than they create.

Three Engagement Myths, Busted.

SocialFish

No Feeds Found. ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. “What do you do if the data says your managers don’t care, or people don’t have friends at work? Train your managers in empathy? Force people to go to happy hour together?

Marketing: Don’t Put All Your Eggs in One Basket

SocialFish

The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards. Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more. The possibilities for getting your brand in front of your customers are nearly endless. Learning the digital marketing basics will give you a good idea of where to start.

Search Engine Optimisation Benefits For Small Organizations

SocialFish

Small business owners that do not use professional SEO services do not actually make the most of their online presence. They basically miss out on huge possible profits. Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. In order to help you make a great choice, here are some benefits that you have to know about. Gaining A Site That Users And Search Engines Love.

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