Social Media and Gender

Do you know who uses social media? Do you know that women are driving social media usage? It’s true. Today I sahre with you to sources detailing it.

First, here’s a news story and infographic. It demonstrates who uses the biggest social media tools – the gender, age, education and income of the people who engage with your Facebook, Twitter, Google+, Pinterest, Digg and LinkedIn pages.

Second, here is a video from the TED series that discusses demographics and the importance of women in business and how they drive social media.

So are you targeting women with your social media sites?