EveryAction

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Let’s imagine a familiar scenario: the end of your nonprofit organization’s current fundraising campaign is approaching. Around the office or in your virtual workspace, fundraisers bustle, scheduling presentations, making calls, and otherwise wrapping up on a high note. In your fundraising constituent relationship management (CRM) platform, the donations received and the goals you set for your campaign can seem abstract, but your fundraising successes and setbacks will have a major impact on the

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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here ! One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization.

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professionals

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Volunteer value reached almost $32 per hour in 2022

EveryAction

Candid has reported that new data from Independent Sector and the University of Maryland’s Do Good Institute estimates the national value of a volunteer’s time in 2022 as $31.80 per hour. A more than 6% increase over the $29.95 per hour national estimate for 2021, this finding is a continuation of the steady two-decade-long trend of the growing value of a volunteer’s time.

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6 smart fundraising strategies to drive major giving success

EveryAction

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. Feel like your fundraising team could use a boost?

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The complete year-end guide to maximizing matching gifts

EveryAction

from our friends at Double the Donation The final few months of the year hold great significance for nonprofit organizations as a critical time for fundraising. People tend to experience heightened generosity and are increasingly motivated to make charitable contributions, which explains why so many nonprofit fundraisers refer to this period as the year-end giving season.

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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters. If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue.

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Recruiting nonprofit volunteers for legislative campaign success

EveryAction

It’s the middle of the year, and although many of you still haven’t even taken summer vacation, the time has arrived to begin planning for your 2024 state legislative campaigns. Despite the fact that several states are still in session—not to mention those that work year-round—you’re going to have big hopes and legislative goals for next year, and it’s important to plant the seeds for successful campaigns now.

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