EveryAction

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails?

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7 Nonprofit Campaigns We Can't #RESIST

EveryAction

Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. This year, no moment has been more controversial than the rollout of the recent immigration ban.

Leading the Resistance: 28 Organizations You Can (and Should) Support Today

EveryAction

The last few days have been equal parts terrifying, challenging, and complicated. There's a long fight ahead, but for issues that stir you, one simple, positive thing you can do today is give - your time, money, voice, or attention - because so many organizations need your urgent support. At EveryAction, we live and work by the motto "Build the World You Want."

GDPR

Last year, we hosted the 2017 MVP Awards across three of our sites. In order to get ready for this year’s coming awards across even more of our sites, we’re catching up with some of our judges from the previous awards who offered their time and insight to make the awards even better. Take a look!

Your Official #NN17 Local's Guide to Atlanta

EveryAction

We're just a few weeks away from one of the most highly-anticipated progressive conferences of the year and we're so excited to be headed down South to the front lines of social change. Considering our team is obsessed with weekend trips to Hotlanta, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for Netroots 2017. Check out the list below and make sure to read the travel tips at the end! Ebenezer Baptist Church & The King Center.

EveryAction's 8 Most Useful Nonprofit Resources of 2016

EveryAction

No matter how you slice it, 2016 was a year to remember. With just a couple of weeks left, take stock of the most useful content from our blog and nonprofit content library and get a jumpstart on making 2017 the best year for your organization yet! The 2016 Fundraising Strategic Plan Guide.

7 Questions on Marketing Automation for Nonprofits

EveryAction

This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits.

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising.

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list!

5 Tips for Telling Difficult Stories

EveryAction

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. Not so much with good stories, which are a welcome and inspiring; mostly, it's the difficult tales of struggle, desperation, injustice, and urgency that are the most complicated to convey - but the need has never been so great.

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Top Nonprofit Twitter Accounts: 2016 Election Edition

EveryAction

There’s been a lot of talk about this year’s historic Presidential election, but behind the headlines, the real stories are about advocates fighting for change at all levels of government and across the entire country. At EveryAction, we’re proud to work with organizations whose missions reflect the values that built our company and the vision we have for a better, more inclusive world.

Experts Break Down the Science of Nonprofit Storytelling

EveryAction

Lately, we've been obsessed with storytelling. From capturing an audience's attention to inspiring listeners to action, telling great stories is equal parts creative and scientific.

Building the World You Want: 6 Nonprofit Campaigns to Consider on International Day of Charity

EveryAction

Consider this fact: unless the world tackles inequity today, 167 million children will live in extreme poverty by 2030. While very alarming, this statistic and many others like it aren’t necessarily in the forefront of our minds. Enter, International Day of Charity.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

she·ro (pl. sheroes) : a woman regarded as a hero. Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women. In celebration of Women's History Month, we wanted to share some of these sheroic tales and introduce you to young women who are carrying the torch forward today.

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The 2016 Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them.

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5 Things You Need to Know about Nonprofits + Big Data

EveryAction

To find out more about how nonprofits are using (or not using) their data to do more good, we asked over 460 nonprofit professionals about their habits, culture, and outlook on the state of data at their organizations.

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3rd Annual EveryAction Nonprofit Halloween Costume Parade

EveryAction

Happy Halloween from all of us at EveryAction! Each year, our staff marks the occasion by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and the start of end-of-year fundraising push with some fun. Tweet us your favorite nonprofit costumes at @EveryActionHQ - you could win some ghoulishly great gear! Audubon.

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

You know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

Dressed to Impress: our Favorite Nonprofit Halloween Costumes

EveryAction

For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating

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What is GOTV Anyway? An Explainer for Non-Politicos

EveryAction

While many of you have a background in politics or organizing, there’s likely some of you scratching your head and wondering just what the heck this “GOTV” business is all about. Not to worry!

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4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Probably a lot more than you realize. Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing

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6 Ways to Take Action in the Next Week to Celebrate Earth Day

EveryAction

Earth Day is this Saturday and there's so much you can do to defend, fund, and educate yourself on the critical environmental issues we face as a global population - here are six to get you started. Show up for science. Need plans for the weekend? The March for Science and the People's Climate Movement are set for April 22 and April 29 respectively, and no matter where you live, there's ample opportunity to participate.

Ask an Expert: Online Engagement Tool Trends + Advice

EveryAction

The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!).

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6 Things Wrong With Your Nonprofit Donation Page (and How to Fix Them)

EveryAction

End-of-year fundraising and #GivingTuesday are around the corner , so it’s time to pull up your donation page and make sure it’s up to scratch. Once someone has arrived on your donation page, it’s your job to make sure the experience is as painless and quick as possible.

4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

Everyaction

For EDs and other staff who are closely involved in the day-to-day efforts and operations of a nonprofit, it is often easy to see the challenges your organization is facing and understand the solutions necessary to address them.

Nonprofit Fundraising Basics: Matching Gifts

EveryAction

New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising.

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Your Official Netroots Guide to Shopping Local (and Progressive) in Phoenix

EveryAction

In case you haven't heard, the progressive community is gathering next week in Phoenix for one of the most anticipated events of the year: the tenth annual Netroots Nation conference !

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview.

Your Official 17NTC Local's Guide to DC

EveryAction

We're just a few weeks away from one of the most highly-anticipated nonprofit conferences of the year and, seeing as it will be hosted in Washington, DC, our team wanted to share some favorite local spots to eat, drink, and enjoy the sights while visiting for 17NTC. Check out the list below and make sure to read the travel tips at the end! The Dabney. With locally-sourced dishes that change daily, the Dabney recently received a Michelin star and is worth the wait.

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5 Pro Tips to Help Make This Your Best #GivingTuesday Yet

EveryAction

More than ever, nonprofits are expending a huge amount of resources on this single biggest fundraising day of the year - but that doesn't mean they can't make it easier on themselves and their donors!

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3 Ways Data-Driven Testing Can Help Your Nonprofit

EveryAction

January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals. marketing design data

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

50 More of the Best Nonprofit Twitter Accounts to Follow Right Now

EveryAction

A while back, we shared a collection of awesome nonprofits that are doing Twitter right and the response was overwhelming. That's why, just in time to revamp your timeline for the fall, we thought you could use 50 more social-savvy organizations to follow, fav, and RT.

Picture Perfect: 8 Free Stock Photography Websites for Nonprofits

EveryAction

Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd

5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

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5 Ways Technology Can Help Your Nonprofit Do More Good

EveryAction

The way people give is constantly changing. People may care about your cause, but it doesn’t mean they will donate. So what drives them? software nonprofit technology CRM

Attitude of Gratitude: our Favorite #UNselfies from #GivingTuesday 2015

EveryAction

Ready or not, it's #GivingTuesday! The single busiest giving day of the year is here, and with it comes one of our favorite social media campaigns, the #UNselfie. social media #givingtuesday