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The Future of Nonprofit Engagement Strategies

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Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach. And paying attention to the trends gains urgency as things change much faster than they used to.

The Real Rules of Board Membership: Finding Your Seat at the Right Table

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“Finding your why” has become something of a cliché for those charting a new course—in life or in business—but understanding why you are motivated to join a board and why a board might select you for leadership is critical to achieving a satisfying experience for you both.

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Trending Sources

5 Facts About Online Average Gift Size

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I have a confession to make. I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

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Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.

Growth Hacking Your Mission With People Power

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Growth hacking: a process of rapid experimentation to identify the most efficient ways to grow a business (or cause!). An idea that has captured the attention of the startup tech sector is the notion of growth hacking, a way to quickly scale a business through rapid experimentation.

Understanding Volunteers and Donors With Analytics

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Truly understanding your organization’s prospects and customer behavior can be the difference between successful and unsuccessful volunteer recruitment and fundraising campaigns. Forrester Research calls today the “ age of the customer.”

11 Expert Tips for Nonprofits to Embrace Technology for Even Greater Impact

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Last week I had the privilege of networking with over 2000 nonprofit experts and professionals at NTEN ‘s Nonprofit Technology Conference (NTC).

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How to Find Your Next Great Board Member

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Each board is unique, so its members must be too. The right dynamic between a board and its leadership will ensure the success of the organization, satisfaction of those who drive that success, and realization of your unique and powerful vision. Who is your dream board member?

Peer to Peer Fundraising is Changing—Are You Keeping Up?

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Last week Blackbaud released the results of our 2016 Peer-to-Peer Fundraising study. In case you missed the announcement, take a minute to download the study here.

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How Corporate Volunteering Programs Benefit Everyone

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5 Trends in Giving That Will Reshape Philanthropy in 2017

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2016 was a record-setting year for philanthropy, with Americans donating more than $373 billion and communities across the globe setting new standards for #GivingTuesday. Even better news? The Philanthropy Outlook from the Indiana University Lilly Family School of Philanthropy projects a 3.6

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Lowering the ‘Giving Barrier’ for Millennials

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According to the Millennial Impact Report , 72 percent of Millennials are eager to join a nonprofit and a little over 50 percent would like to give monthly to a charitable organization. When looking at these statistics, it’s clear that Millennials are eager , and would like to contribute.

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Actigiving—The Next Phase in the Evolution of Episodic Giving

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Goodbye, slacktivism. Hello, actigiving. For more than a decade now, there has been much debate about whether online activists would ever turn their clicks into gifts. Would these so called “slacktivists” ever do more than like a video or share a link and then feel like they had done enough?

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7 Habits of Highly Successful Technology Partnerships

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When you decide to integrate new technology in your organization, you may have a good idea about what you want that technology to do, you may even have leads about who makes it – but how can you be sure you’ve found the perfect partner to initiate and implement new solutions for your organization?

Major Gifts: Defining and Enhancing Your Strategy

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Over $400 billion in combined charitable donations were given to nonprofit organizations in the U.S. and Canada in 2016. It was a record-breaking year that some attribute to an uncertain global political climate. No matter the reason, we’re generous! .

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A 2017 Outlook on Corporate Responsibility

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When it comes to the social sector, philanthropy, giving back, helping others, improving our communities and our planet—however it’s defined—we are seeing clear and positive trends. Last year, charitable donations hit a record for a second year in a row at an estimated $373.25

Data Appends: A Guide for Your Nonprofit

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Analytics is all the rage in development offices. Data scientists and prospect researchers on the nonprofit payroll are working side by side to mine data within the nonprofit’s information system and create models that predict who is likely to give—and who is not.

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4 Ways to Use Facebook to Engage Millennials in Your Cause

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As the first generation to grow up with modern technology so easily at our fingertips, Millennials have reengineered the way information is delivered and consumed.

5 Ideas for University Fundraising Campaigns at Year-End

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In 2016, higher education institutions saw 17.7% of total giving occur in December. Higher education performed in line with the average across the public sector, however, it’s slightly behind Human Services, Healthcare and Environment/Animal Welfare organizations, which means there’s room to grow!

How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

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The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. For nonprofits interested in engaging supporters in online advocacy, this is especially true.

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The Secret to Raising $1M During Your First-Year Fundraising Event

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You’ve probably heard it said that the first million is the hardest. And if you’re in the peer to peer event space , you know this to be especially true.

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Designing for Good #5: The Best of End-of-Year Email Campaigns

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For this month’s Designing for Good , it’s time we showed more love to all of you tireless nonprofit email marketers out there.

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[New Report] Online Giving Increased by 7.9% in 2016

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Overall charitable giving increased 1% in 2016 and online giving was up 7.9% on a year-over-year basis. This is based on the latest findings of the Blackbaud Institute for Philanthropic Impact in the 2 016 Charitable Giving Report.

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Share of the American Wallet: What It Does and Does Not Mean for Your Nonprofit

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The Blackbaud Institute’s newest research report, Share of the American Wallet , was released earlier this month. This report is based on data about discretionary spending by Americans, and focuses on the key demographic indicators of charitable giving.

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New Study Monitors Dramatically Transforming Donor Behavior

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It has long been believed that the health of the philanthropic sector is directly linked to the passion people have for organizations and their missions. To that end, there has been a great focus on communication and stewardship of donors to further increase giving.

The 9 Considerations for a Successful Budget Process

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Building a successful budget is a key component in accounting, and nonprofit accounting is no exception. Whether you are just starting a nonprofit or have been in existence for years, your organization requires a budget.

Is Your Nonprofit Website Ready for 2017?

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With end of year fast approaching, it’s likely that your nonprofit is making plans for 2017. No matter your mission, having a website that inspires action is crucial to the continued advancement of your cause! This begins with understanding your audience and what’s important to them.

Why Advanced Analytics Are ?Critical for Healthcare Fundraising Improvement 

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Healthcare organizations are part of an increasingly competitive landscape for donor dollars in the philanthropic market. Understanding how organizations can leverage analytics and data is critical to fundraising success. .

The Three Major Components of a Successful Annual Giving Campaign

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Americans are generous and enjoy the sense of being a part of a worthy cause achieved by charitable giving. In 2015, America set a record for charitable giving, beating the previous record by four percent. This astonishing amount totaled $373 billion in cash donations !

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5 Research-Backed Lessons on Major Gifts Fundraising

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Last month, the Blackbaud Institute released a report entitled “ Share of the American Wallet ,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy.

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Digital Strategies are Moving the Needle for Nonprofits

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By 2018, social media will be one of the most important channels for nonprofits, according to a study conducted by Forrester. But this really shouldn’t be news to any of us.

Can Nonprofits Really Raise Money With 5Ks?

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According to the 2015 Blackbaud Peer-to-Peer Fundraising Benchmark Study , 5K events are struggling to recruit participants and raise funds. Revenue declined by 13%, participation decreased by 12%, and online fundraising was down 19%.

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6 Trends That Will Impact the Social Good Sector in 2017

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We’re just a few weeks in and already 2017 is shaping up to be a roller coaster of a year. With the constant changes, innovations, and breaking news impacting the sector, staying focused on the work that matters will be key for all of us.

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[Tips for Nonprofits] The Art and Science of Persuasive Fundraising

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A while ago, I read a book called Influence Science and Practice by Robert B. Cialdini. In this book Cialdini wrote about why he was always duped into buying Girl Scout cookies. Each year, he was persuaded to buy more boxes than the year before.

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Preparing for the Season of Giving: Steps to Ready Your Year-End Appeal

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Year-end is upon us , and you should start planning for your final appeal. Organizations, large and small, should capitalize on the Season of Giving. A year-end appeal is powerful and creates exposure for your organization by educating others on your past, current and future efforts.

Measuring What Matters: How Funders and Nonprofits Can Leverage Data and Technology for Impact

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I had the pleasure of attending the Mission Capital Conference in Austin, Texas, a unique opportunity to convene with an energized group of thought leaders in the social good space.

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Making #GivingTuesday Count: New Mexico State University’s Story

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One day can make a difference and New Mexico State University (NMSU) can prove it! After a hugely successful Giving Tuesday campaign in 2015, we’re excited to share our “Four ‘T’s of Giving Tuesday” with the keys to our success and some actionable takeaways you can implement at your institution.

The Shift in Corporate Social Responsibility

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I believe that good is for everyone – Rachel Hutchisson, VP of Corporate Citizenship and Philanthropy, Blackbaud.

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Designing for Good #3 – Best of 2016 Nonprofit Storytelling

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For this Designing for Good episode, we’re showcasing the best examples of nonprofit storytelling of 2016. Timely, but why is nonprofit storytelling such a hot topic these days ?

Tips for Nonprofits on Using Social Media to Build Supporter Relationships

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We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter.