Instagram is here to stay. All organizations should definitely get on board with as strong an Instagram game as they have on Facebook and Twitter. In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. But don’t be scared— jump in! MORE
Earlier this year, I realized I needed a break. I was the proverbial mouse on the wheel, constantly racing to “keep up” with everything I needed to know and thought I should do in fundraising. In short, I had lost the joy of fundraising because I was bogged down in the job of fundraising. MORE
Call it cooperation, synergy, or partnership. Regardless of reference, we are all looking for ways to work smarter , not harder. Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice. MORE
I am often asked what I see as the biggest potential game-changers in tech —particularly as it relates to social good. Mobile, social, the cloud and analytics continue to emerge as key themes, but analytics is emerging as the true game changer—catalyzed by advances in open architecture. MORE
The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals. MORE
The most radical force for change is the same thing today that it’s always been—a person. It all comes down to a human being, driven by passion, joining with others to transform the world. MORE
Funding of public services is a national conversation. We don’t know where the funding is headed but I think we can all agree that changes are coming. Constant change is a reality in today’s environment but the volatility of the current environment has a lot of nonprofits concerned. MORE
When Giving Tuesday started six years ago, it was about sparking a movement—giving people and organizations a day specifically dedicated to giving back. MORE
Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle. MORE
Save the Children Action Network (SCAN) is the political voice for kids. We’re fiercely bipartisan because we believe that kids’ issues shouldn’t be a Republican or Democratic issue. MORE
Do you have a goal to make your company or organization more socially conscious, but are having difficulty motivating employees to participate in volunteer programs? Getting employees motivated can be one of the hardest steps when building a successful CSR program. MORE
Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead. MORE
In the nonprofit advocacy world, we’re used to having to fire people up. We send out action alerts, blog passionately, share petitions on Facebook and upload videos highlighting the stakes involved in our various policy fights, all intended to spark people to take action. MORE
As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. MORE
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. MORE
Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most nonprofits are using their data wrong. It’s time we had a little talk about strategic objects. MORE
In a recently conducted survey of my linked-in colleagues, I asked about their involvement with nonprofit boards. I specifically focused on board giving at their nonprofits and the responses I got back were a bit surprising. MORE
According to the 2017 Giving Report by Blackbaud Institute , the landscape of philanthropy has changed dramatically in the past year due to political divides and natural disasters. MORE
Women’s and girls’ empowerment is a sweeping topic, defined and shaped by family beliefs and cultural norms in the community and country where one lives. MORE
Last month, the Blackbaud Institute released a report entitled “ Share of the American Wallet ,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy. MORE
In the 400-odd days since Donald Trump’s inauguration, fundraising in the nonprofit space has been more competitive and chaotic than ever before. MORE
This article is the first installment of a four-part series examining digital challenges and opportunities for nonprofits in 2018. Let’s start with the big question: is Facebook worth it? MORE
Year-end is upon us , and you should start planning for your final appeal. Organizations, large and small, should capitalize on the Season of Giving. A year-end appeal is powerful and creates exposure for your organization by educating others on your past, current and future efforts. MORE
Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy. MORE
So often, we focus on what nonprofits can learn from corporations, whether it’s borrowing marketing best practices, taking an ROI-focused approach to measurement , or segmenting audiences with technology to fuel maximum engagement. MORE
Volunteers are superheroes! They are your advocates, champions, ambassadors, and worker bees. They fill many roles in different capacities, bringing diverse skill sets as board members, committee leads, exhibit guides, ushers, admins, and more. MORE
Online giving continues to rise due to its simplicity, convenience and consumer behavior. These days, supporters can donate instantly on computers, tablets and smart phones via your organization’s website, virtual appeals, text-to-give initiatives, apps and email. MORE
It’s no secret that 2017 was a tempestuous year. In just a year, we went from celebrating the charitable tax deductions’ 100th anniversary to a tax plan that would lessen its value and send aftershocks threatening much-needed programs. MORE
As you start planning messaging and emails for Giving Tuesday, spread a little love to your donation forms too. Below I will outline the five tips that can help you stand out from the crowd on a day like Giving Tuesday but are also good enhancements for your everyday forms. MORE
The donor marketplace is changing in dramatic ways. Part one of the Blackbaud Institute’s Vital Signs report showed a sector that has both rebounded from and struggled with the immense technological, economic, and demographic disruption that has shaped the world since the Great Recession. MORE
It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Many nonprofits do not know that the line between their volunteers and donors is very thin. MORE
It has long been believed that the health of the philanthropic sector is directly linked to the passion people have for organizations and their missions. To that end, there has been a great focus on communication and stewardship of donors to further increase giving. MORE
Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. MORE
One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness. MORE
Over $400 billion in combined charitable donations were given to nonprofit organizations in the U.S. and Canada in 2016. It was a record-breaking year that some attribute to an uncertain global political climate. No matter the reason, we’re generous! . MORE
“Hello Susan, it’s good to see you,” said the member of Congress at the sight of the constituent walking into his Capitol Hill office. “So, So, what bill will I end up cosponsoring for you today?”. You might think Susan was a wealthy donor or perhaps a significant employer in the Member’s district. MORE
One day can make a difference and New Mexico State University (NMSU) can prove it! After a hugely successful Giving Tuesday campaign in 2015, we’re excited to share our “Four ‘T’s of Giving Tuesday” with the keys to our success and some actionable takeaways you can implement at your institution. MORE
Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. MORE
Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach. And paying attention to the trends gains urgency as things change much faster than they used to. MORE
Data is changing how our world operates. As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. Just stop and think about how many times a day your life is impacted by an algorithm. MORE
If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. MORE
A Reel Leadership Article My thought going into Jumanji: Welcome To The Jungle was “Do we really need another remake of a film?” ” The 1995 Jumanji starred Robin Williams as Alan Parrish (who gets a nod in the new Jumanji). MORE
There is a lot to keep up with in social media marketing. There’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more. Business Corner Content Marketing Social Marketing social media resources MORE
Connection Cafe
APRIL 11, 2018
The donor marketplace is changing in dramatic ways. Part one of the Blackbaud Institute’s Vital Signs report showed a sector that has both rebounded from and struggled with the immense technological, economic, and demographic disruption that has shaped the world since the Great Recession.
Connection Cafe
MARCH 13, 2018
In the 400-odd days since Donald Trump’s inauguration, fundraising in the nonprofit space has been more competitive and chaotic than ever before.
Connection Cafe
FEBRUARY 13, 2018
This article is the first installment of a four-part series examining digital challenges and opportunities for nonprofits in 2018. Let’s start with the big question: is Facebook worth it?
Connection Cafe
APRIL 23, 2018
So often, we focus on what nonprofits can learn from corporations, whether it’s borrowing marketing best practices, taking an ROI-focused approach to measurement , or segmenting audiences with technology to fuel maximum engagement.
Connection Cafe
MARCH 2, 2018
One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness.
Connection Cafe
JANUARY 1, 2018
A Reel Leadership Article My thought going into Jumanji: Welcome To The Jungle was “Do we really need another remake of a film?” ” The 1995 Jumanji starred Robin Williams as Alan Parrish (who gets a nod in the new Jumanji).
Connection Cafe
JANUARY 4, 2018
It’s no secret that 2017 was a tempestuous year. In just a year, we went from celebrating the charitable tax deductions’ 100th anniversary to a tax plan that would lessen its value and send aftershocks threatening much-needed programs.
Connection Cafe
SEPTEMBER 20, 2017
As you start planning messaging and emails for Giving Tuesday, spread a little love to your donation forms too. Below I will outline the five tips that can help you stand out from the crowd on a day like Giving Tuesday but are also good enhancements for your everyday forms.
Connection Cafe
SEPTEMBER 8, 2017
It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Many nonprofits do not know that the line between their volunteers and donors is very thin.
Connection Cafe
SEPTEMBER 6, 2017
When Giving Tuesday started six years ago, it was about sparking a movement—giving people and organizations a day specifically dedicated to giving back.
Connection Cafe
AUGUST 30, 2017
Volunteers are superheroes! They are your advocates, champions, ambassadors, and worker bees. They fill many roles in different capacities, bringing diverse skill sets as board members, committee leads, exhibit guides, ushers, admins, and more.
Connection Cafe
SEPTEMBER 22, 2017
Year-end is upon us , and you should start planning for your final appeal. Organizations, large and small, should capitalize on the Season of Giving. A year-end appeal is powerful and creates exposure for your organization by educating others on your past, current and future efforts.
Connection Cafe
APRIL 10, 2018
Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors.
Connection Cafe
NOVEMBER 13, 2017
Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach. And paying attention to the trends gains urgency as things change much faster than they used to.
Connection Cafe
DECEMBER 28, 2017
There is a lot to keep up with in social media marketing. There’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more. Business Corner Content Marketing Social Marketing social media resources
Connection Cafe
APRIL 2, 2018
According to the 2017 Giving Report by Blackbaud Institute , the landscape of philanthropy has changed dramatically in the past year due to political divides and natural disasters.
Connection Cafe
JUNE 22, 2017
Save the Children Action Network (SCAN) is the political voice for kids. We’re fiercely bipartisan because we believe that kids’ issues shouldn’t be a Republican or Democratic issue.
Connection Cafe
SEPTEMBER 25, 2017
Earlier this year, I realized I needed a break. I was the proverbial mouse on the wheel, constantly racing to “keep up” with everything I needed to know and thought I should do in fundraising. In short, I had lost the joy of fundraising because I was bogged down in the job of fundraising.
Connection Cafe
AUGUST 1, 2017
Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead.
Connection Cafe
OCTOBER 26, 2017
One day can make a difference and New Mexico State University (NMSU) can prove it! After a hugely successful Giving Tuesday campaign in 2015, we’re excited to share our “Four ‘T’s of Giving Tuesday” with the keys to our success and some actionable takeaways you can implement at your institution.
Connection Cafe
OCTOBER 24, 2017
It has long been believed that the health of the philanthropic sector is directly linked to the passion people have for organizations and their missions. To that end, there has been a great focus on communication and stewardship of donors to further increase giving.
Connection Cafe
SEPTEMBER 14, 2017
Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare.
Connection Cafe
JUNE 12, 2017
Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy.
Connection Cafe
JULY 19, 2017
Instagram is here to stay. All organizations should definitely get on board with as strong an Instagram game as they have on Facebook and Twitter. In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. But don’t be scared— jump in!
Connection Cafe
SEPTEMBER 27, 2017
Last month, the Blackbaud Institute released a report entitled “ Share of the American Wallet ,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy.
Connection Cafe
JULY 28, 2017
I am often asked what I see as the biggest potential game-changers in tech —particularly as it relates to social good. Mobile, social, the cloud and analytics continue to emerge as key themes, but analytics is emerging as the true game changer—catalyzed by advances in open architecture.
Connection Cafe
NOVEMBER 14, 2017
Funding of public services is a national conversation. We don’t know where the funding is headed but I think we can all agree that changes are coming. Constant change is a reality in today’s environment but the volatility of the current environment has a lot of nonprofits concerned.
Connection Cafe
JUNE 29, 2017
Online giving continues to rise due to its simplicity, convenience and consumer behavior. These days, supporters can donate instantly on computers, tablets and smart phones via your organization’s website, virtual appeals, text-to-give initiatives, apps and email.
Connection Cafe
MARCH 28, 2018
In the nonprofit advocacy world, we’re used to having to fire people up. We send out action alerts, blog passionately, share petitions on Facebook and upload videos highlighting the stakes involved in our various policy fights, all intended to spark people to take action.
Connection Cafe
JANUARY 31, 2018
Do you have a goal to make your company or organization more socially conscious, but are having difficulty motivating employees to participate in volunteer programs? Getting employees motivated can be one of the hardest steps when building a successful CSR program.
Connection Cafe
OCTOBER 12, 2017
Over $400 billion in combined charitable donations were given to nonprofit organizations in the U.S. and Canada in 2016. It was a record-breaking year that some attribute to an uncertain global political climate. No matter the reason, we’re generous! .
Connection Cafe
MARCH 7, 2017
Women’s and girls’ empowerment is a sweeping topic, defined and shaped by family beliefs and cultural norms in the community and country where one lives.
Connection Cafe
APRIL 13, 2018
If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so.
Connection Cafe
JUNE 22, 2017
The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals.
Connection Cafe
FEBRUARY 23, 2017
Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.
Connection Cafe
APRIL 3, 2018
Call it cooperation, synergy, or partnership. Regardless of reference, we are all looking for ways to work smarter , not harder. Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice.
Connection Cafe
MAY 30, 2017
Data is changing how our world operates. As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. Just stop and think about how many times a day your life is impacted by an algorithm.
Connection Cafe
SEPTEMBER 1, 2017
In a recently conducted survey of my linked-in colleagues, I asked about their involvement with nonprofit boards. I specifically focused on board giving at their nonprofits and the responses I got back were a bit surprising.
Connection Cafe
JUNE 1, 2017
The most radical force for change is the same thing today that it’s always been—a person. It all comes down to a human being, driven by passion, joining with others to transform the world.
Connection Cafe
APRIL 2, 2018
Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most nonprofits are using their data wrong. It’s time we had a little talk about strategic objects.
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