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Bringing Up the Next Generation of Faithful Supporters

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This past summer, I was fortunate enough to acquire tickets to the PGA Championship in Charlotte. My husband and I made plans to go for the day and our 4-year-old son would spend the day with his grandparents.

Turkey and Twitter: Birds of a Feather on #GivingTuesday

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I just confirmed my dog sitter for Thanksgiving, which means I’m set to make the trip to my parents’ house and enjoy the holiday with my family. I’m a car-free city dweller and where my parents live isn’t exactly easy to get to—so this takes some planning. My nephews will also be visiting.

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5 Strategies to Implementing a Successful Employee Giving Campaign

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Starting your own employee giving campaign is not for the faint of heart! It may sound easy, but in truth it takes a team of people and a lot of moving parts to make it successful. Gone are the days of just sending out pledge forms in interoffice mail and expecting people to respond.

The Knitting Factor: Making Skills-Based Volunteering Work for Your Organization

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CSR trends point to the rise of skills-based volunteerism. The 2017 CECP Giving in Numbers reports that more than 50% of companies have developed skills-based volunteer programs to support community and business goals.

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The Case for Cause Marketing

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The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Read the entire eBook here. Who needs a seat at the table to build a successful cause marketing program?

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How Salem State University Launched Its First Ever Giving Day

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“We had been struggling with Giving Tuesday for a number of years, and our leadership just kept coming back to it.

Making Sense of Social Media Advocacy in 2018

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This article is the first installment of a four-part series examining digital challenges and opportunities for nonprofits in 2018. Let’s start with the big question: is Facebook worth it?

Four Ways to Empower Your Nonprofit Board for Success

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Nonprofits could not achieve their goals without the collective manpower and connections of their board members. Yet, with the average board consisting of 16 individuals – each having other obligations and priorities in their lives – managing them effectively can be a challenge.

Giving Days Down Under: Five Key Steps for a Successful #GivingDay

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At this point, nearly every university in the US has run or is considering starting a giving day. Of course, this trend started or was inspired by #GivingTuesday and some universities do participate in the day.

Return on Mission: A Framework to Measure Success at Philanthropic Organizations

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As a nonprofit organization, which factor do you believe best showcases the success of your mission? Overhead to program expense ratio. Having money left over to reinvest at the end of the year. Programmatic statistics related to mission impact.

3 Steps to Creating Your Perfect Advocacy Fundraising Moment

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In the 400-odd days since Donald Trump’s inauguration, fundraising in the nonprofit space has been more competitive and chaotic than ever before.

5 Best Practices for Converting Volunteers to Donors

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It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Many nonprofits do not know that the line between their volunteers and donors is very thin.

5 Ways to Optimize your Donation Forms for Giving Tuesday

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As you start planning messaging and emails for Giving Tuesday, spread a little love to your donation forms too. Below I will outline the five tips that can help you stand out from the crowd on a day like Giving Tuesday but are also good enhancements for your everyday forms.

Raising Awareness of Matching Gifts

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One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness.

Creating the Perfect Volunteer Recruitment Page (& Start a Great Relationship)

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“It’s not me. It’s you.” . No, it’s not a bad breakup. In fact, it’s just the opposite – the beginning of a great relationship. . When recruiting a new volunteer to your organization, it should begin just like that great first or second date.

Why Fundraising Asks are Essential to Your Faith-Based Organization

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Many faith-based organizations worry about making fundraising asks. They think that because they have a religious mission, making direct asks of donors is somehow unethical or will damage their reputation. Other faith-based nonprofits focus solely on making group asks from the pulpit, or through mass-communication mediums like direct mail or e-mail.

The 5 Rules for Supercharged Year-End Giving

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In working with dozens of faith-focused organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end giving each and every year: Rule #1: Make Sure Your Message is Consistent. The first rule for strong generosity at the end of the year is that the message of your year-end campaign needs to be consistent with your message throughout the year.

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The 5 Phases of the Faith-Based Supporter Life Cycle

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Most faith-based organizations rely on supporters to fund their work. Many organizations of faith don’t think of their supporters as “donors,” though. Churches and dioceses think about “members,” while religious schools think about “students,” “families,” and “alumni.” Other faith-based organizations talk about “donors,” but wonder about how to solicit donations while still honoring their higher calling.

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The Ultimate Guide to Promoting Your School’s Giving Day

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Joe Garecht’s eBook, How to Hold a Successful Giving Day for Your School , offers great advice for development teams on running a giving day event. He even tackles the big question: Whether your school should run a stand-alone giving day or participate in #GivingTuesday? In this article, we’re going to discuss the critical role marketing plays in the event’s overall success.

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Giving Tuesday: Steps to Create a Stellar Campaign

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When Giving Tuesday started six years ago, it was about sparking a movement—giving people and organizations a day specifically dedicated to giving back.

How Social Listening Resulted in One Nonprofit’s Most Successful Email Campaign Ever

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Save the Children Action Network (SCAN) is the political voice for kids. We’re fiercely bipartisan because we believe that kids’ issues shouldn’t be a Republican or Democratic issue.

6 Tips to Retain Volunteers

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Volunteers are superheroes! They are your advocates, champions, ambassadors, and worker bees. They fill many roles in different capacities, bringing diverse skill sets as board members, committee leads, exhibit guides, ushers, admins, and more.

Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy

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Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy.

Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

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Let me start by apologizing. One of the reasons that email fundraising sucks is because of people like me. When I was new to fundraising consulting over a decade ago, I was quick to prescribe to my nonprofit clients the latest and greatest “best practices” when it came to online fundraising.

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Preparing for the Season of Giving: Steps to Ready Your Year-End Appeal

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Year-end is upon us , and you should start planning for your final appeal. Organizations, large and small, should capitalize on the Season of Giving. A year-end appeal is powerful and creates exposure for your organization by educating others on your past, current and future efforts.

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Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

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Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead.

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Ways We Can All Help Advance Women’s and Girls’ Empowerment

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Women’s and girls’ empowerment is a sweeping topic, defined and shaped by family beliefs and cultural norms in the community and country where one lives.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

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Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.

How Crowdfunding Can Help Cultivate True Employee Engagement

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Forward-thinking companies understand that both their employees’ purpose and their community’s social good needs play into their corporate social responsibility (CSR) initiatives.

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10 Memorable Quotes from the 2018 Social Good Summit

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The 2018 Social Good Summit once again reminded all of us how much there is to accomplish by 2030 while also giving us the hope that it’s possible.

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Budgeting for Your Company’s Matching Gifts Program

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At Blackbaud, we take a unique approach to our employee matching gift program, one that is popular amongst other corporate giving programs. With our matching program, Blackbaud empowers employee philanthropy through individual choice.

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How to Engage Everyday Instagram Influencers and Reach Millennial Donors

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Instagram is here to stay. All organizations should definitely get on board with as strong an Instagram game as they have on Facebook and Twitter. In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. But don’t be scared— jump in!

7 Tips to Increase Your Online Fundraising Success

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Online giving continues to rise due to its simplicity, convenience and consumer behavior. These days, supporters can donate instantly on computers, tablets and smart phones via your organization’s website, virtual appeals, text-to-give initiatives, apps and email.

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Modern Mobilization: People Powered Engagement

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This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! This article originally appeared in npEXPERTS: Making Waves.

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How Data Intelligence is Accelerating Innovation for Social Good

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I am often asked what I see as the biggest potential game-changers in tech —particularly as it relates to social good. Mobile, social, the cloud and analytics continue to emerge as key themes, but analytics is emerging as the true game changer—catalyzed by advances in open architecture.

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How to Make a Donor Profile in 5 Easy Steps

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Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare.

Lost the Luster? 3 Steps to Bring Back the Joy of Fundraising

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Earlier this year, I realized I needed a break. I was the proverbial mouse on the wheel, constantly racing to “keep up” with everything I needed to know and thought I should do in fundraising. In short, I had lost the joy of fundraising because I was bogged down in the job of fundraising.

Quotes And Leadership Lessons From Jumanji: Welcome To The Jungle

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A Reel Leadership Article My thought going into Jumanji: Welcome To The Jungle was “Do we really need another remake of a film?” ” The 1995 Jumanji starred Robin Williams as Alan Parrish (who gets a nod in the new Jumanji).

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4 Ways to Use Facebook to Engage Millennials in Your Cause

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As the first generation to grow up with modern technology so easily at our fingertips, Millennials have reengineered the way information is delivered and consumed.

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New Study Explores the Undeveloped Value of New Donors

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The donor marketplace is changing in dramatic ways. Part one of the Blackbaud Institute’s Vital Signs report showed a sector that has both rebounded from and struggled with the immense technological, economic, and demographic disruption that has shaped the world since the Great Recession.

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Prescriptive Analytics for Nonprofits—How Data Technology Can Transform the Way We Work

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Data is changing how our world operates. As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. Just stop and think about how many times a day your life is impacted by an algorithm.

The Future of Nonprofit Engagement Strategies

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Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach. And paying attention to the trends gains urgency as things change much faster than they used to.

5 Nonprofit Resolutions for 2018

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It’s no secret that 2017 was a tempestuous year. In just a year, we went from celebrating the charitable tax deductions’ 100th anniversary to a tax plan that would lessen its value and send aftershocks threatening much-needed programs.