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When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors

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Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom.

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Four Ways to Empower Your Nonprofit Board for Success

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Nonprofits could not achieve their goals without the collective manpower and connections of their board members. Yet, with the average board consisting of 16 individuals – each having other obligations and priorities in their lives – managing them effectively can be a challenge.

7 Ways for Arts & Cultural Organizations to Retain Members

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Members are the catalyst of your arts or cultural organization. They believe in your staff, your mission and support your goals. And while attracting new members is a never-ending process, retaining existing members is equally as important. It’s easier to keep a member than to acquire a new one, so focus on communication and experiences for a successful membership retention rate. Sustaining your members relies on your stewardship commitment and creating the exclusive opportunities they deserve.

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6 Tactics for Increasing Donor Retention

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According to the most recent Fundraising Effectiveness Report , nonprofits claimed a 45.5% donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017.

Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

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Let me start by apologizing. One of the reasons that email fundraising sucks is because of people like me. When I was new to fundraising consulting over a decade ago, I was quick to prescribe to my nonprofit clients the latest and greatest “best practices” when it came to online fundraising.

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Should Nonprofits Focus on Email or Facebook?

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A question I have often heard: should nonprofits focus on email or Facebook? Of course, the correct answer is almost always “both.” ” In fact, the two channels work best when they work together — email and social CAN play as a team.

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Raising Awareness of Matching Gifts

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One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness.

Insights from Giving USA 2018: Charitable Giving Growth & Trends

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Charitable Giving Continued to Grow in 2017. According to Giving USA, individuals, estates, corporations, and foundations donated an estimated $410.02 billion to charitable causes in the United States during 2017. This is an increase of 5.2% and 3.0% adjusted for inflation compared to 2016.

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

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“Hello Susan, it’s good to see you,” said the member of Congress at the sight of the constituent walking into his Capitol Hill office. “So, So, what bill will I end up cosponsoring for you today?”. You might think Susan was a wealthy donor or perhaps a significant employer in the Member’s district.

Leveraging Crowdfunding Technology for Cause Marketing

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During this time of deep societal shifts and growing consciousness about political, social and environmental issues, corporations have been trying to reconcile the paradox of whether capitalism and social consciousness can co-exist. In January 2018, Laurence D.

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7 Steps for a Successful Lean Implementation at your Nonprofit

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From self-driving cars to artificial intelligence, we live in a period marked by rapid innovation and change. Now couple the accelerating pace of change with increasing pressures from funders to spend fewer dollars on overhead, and the fact becomes clear: we need to find new ways of doing things!

3 Ways to Digitally Transform Stewardship in Higher Education

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This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Over 50% of colleges and universities are focused on creating more impactful donor stewardship practices in 2018.

New Study Explores the Undeveloped Value of New Donors

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The donor marketplace is changing in dramatic ways. Part one of the Blackbaud Institute’s Vital Signs report showed a sector that has both rebounded from and struggled with the immense technological, economic, and demographic disruption that has shaped the world since the Great Recession.

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Predicting the Future: Driving Fundraising Outcomes with Models

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My first experience with modeling happened at the University of Washington development office in the fall of 1992. I arrived as the freshly-minted director of prospect research. Life was primitive back then.

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5 Best Practices for Converting Volunteers to Donors

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It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Many nonprofits do not know that the line between their volunteers and donors is very thin.

5 Ways to Optimize your Donation Forms for Giving Tuesday

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As you start planning messaging and emails for Giving Tuesday, spread a little love to your donation forms too. Below I will outline the five tips that can help you stand out from the crowd on a day like Giving Tuesday but are also good enhancements for your everyday forms.

The Importance of a Connected Hospital

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“A mind is like a parachute. It doesn’t work if it’s not open” Frank Zappa . OK, we know it’s hard to listen to someone who names their child Moonbeam but go with us on this for a few minutes and we think you will understand our concept… .

Giving Tuesday: Steps to Create a Stellar Campaign

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When Giving Tuesday started six years ago, it was about sparking a movement—giving people and organizations a day specifically dedicated to giving back.

3 Ideas for Inspired Social Media Content

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When scrolling through your social media feed, what makes you stop and say “Wow”? What makes you like , comment , and share ? I get excited when I see content from nonprofits.

6 Tips to Retain Volunteers

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Volunteers are superheroes! They are your advocates, champions, ambassadors, and worker bees. They fill many roles in different capacities, bringing diverse skill sets as board members, committee leads, exhibit guides, ushers, admins, and more.

How Social Listening Resulted in One Nonprofit’s Most Successful Email Campaign Ever

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Save the Children Action Network (SCAN) is the political voice for kids. We’re fiercely bipartisan because we believe that kids’ issues shouldn’t be a Republican or Democratic issue.

Quotes And Leadership Lessons From Jumanji: Welcome To The Jungle

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A Reel Leadership Article My thought going into Jumanji: Welcome To The Jungle was “Do we really need another remake of a film?” ” The 1995 Jumanji starred Robin Williams as Alan Parrish (who gets a nod in the new Jumanji).

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Preparing for the Season of Giving: Steps to Ready Your Year-End Appeal

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Year-end is upon us , and you should start planning for your final appeal. Organizations, large and small, should capitalize on the Season of Giving. A year-end appeal is powerful and creates exposure for your organization by educating others on your past, current and future efforts.

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5 Nonprofit Resolutions for 2018

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It’s no secret that 2017 was a tempestuous year. In just a year, we went from celebrating the charitable tax deductions’ 100th anniversary to a tax plan that would lessen its value and send aftershocks threatening much-needed programs.

Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy

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Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy.

Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

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Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead.

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Is Your Online Donation Form Turning Off Donors?

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If there is one thing that is almost entirely unique to the world of nonprofit websites (compared to the for-profit companies I have assisted for the past 10 years), it is the part of the donation form (or response device) we call the gift array.

Establishing a Grant Office at a Healthcare Organization

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The decision to establish (or restructure) a grant office is one that requires human and capital resources as well as diligence in execution. So, it’s crucial to the ongoing success of your grant office that there’s clarity within the organization around: . Why you need a grant office.

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How Nonprofits can Use Analytics with Advocacy

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Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism.

How to Engage Everyday Instagram Influencers and Reach Millennial Donors

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Instagram is here to stay. All organizations should definitely get on board with as strong an Instagram game as they have on Facebook and Twitter. In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. But don’t be scared— jump in!

How to Make a Donor Profile in 5 Easy Steps

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Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare.

Lost the Luster? 3 Steps to Bring Back the Joy of Fundraising

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Earlier this year, I realized I needed a break. I was the proverbial mouse on the wheel, constantly racing to “keep up” with everything I needed to know and thought I should do in fundraising. In short, I had lost the joy of fundraising because I was bogged down in the job of fundraising.

Ways We Can All Help Advance Women’s and Girls’ Empowerment

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Women’s and girls’ empowerment is a sweeping topic, defined and shaped by family beliefs and cultural norms in the community and country where one lives.

7 Tips to Increase Your Online Fundraising Success

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Online giving continues to rise due to its simplicity, convenience and consumer behavior. These days, supporters can donate instantly on computers, tablets and smart phones via your organization’s website, virtual appeals, text-to-give initiatives, apps and email.

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How Data Intelligence is Accelerating Innovation for Social Good

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I am often asked what I see as the biggest potential game-changers in tech —particularly as it relates to social good. Mobile, social, the cloud and analytics continue to emerge as key themes, but analytics is emerging as the true game changer—catalyzed by advances in open architecture.

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The Future of Nonprofit Engagement Strategies

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Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach. And paying attention to the trends gains urgency as things change much faster than they used to.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

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Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.

New Study Monitors Dramatically Transforming Donor Behavior

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It has long been believed that the health of the philanthropic sector is directly linked to the passion people have for organizations and their missions. To that end, there has been a great focus on communication and stewardship of donors to further increase giving.

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Making #GivingTuesday Count: New Mexico State University’s Story

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One day can make a difference and New Mexico State University (NMSU) can prove it! After a hugely successful Giving Tuesday campaign in 2015, we’re excited to share our “Four ‘T’s of Giving Tuesday” with the keys to our success and some actionable takeaways you can implement at your institution.

The 15 Best Social Media Marketing Blog Posts of 2017

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There is a lot to keep up with in social media marketing. There’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more. Business Corner Content Marketing Social Marketing social media resources