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Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

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Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Perhaps you’ve avoided the very mention of it, hesitant to dive down the rabbit hole. After all, it’s unfamiliar territory, and you’ve got plenty on your plate as it is.

Corporate Responsibility’s Role During Disaster Response

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Although we never want to see disaster happen, every company needs to plan for it. The unexpected news of a disaster occurring can disrupt the communities that businesses se rve and where their employees and customers work and live in.

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4 Development Activities to Do Now for Future Payoff

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When a storm is coming, you prepare. Some people prepare before the storm, some prepare after it passes, anticipating a new normal. Either way, you’re making sure your foundation is solid so you are ready for anything that comes your way.

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6 Steps to a Successful Celebrity Fundraising Partnership

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When organizations partner with celebrity influencers and online giving, their mission can get maximized through social sharing and fundraising. This can lead to more awareness, donations raised and community support for your cause.

The sgENGAGE Podcast Episode 141: Engaging & Retaining New Supporters with a Long-Haul Approach

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Traditionally, arts and cultural organizations start fundraising after someone buys their first ticket. But is that the best approach for long-term success? What if organizations waited and took a more methodical approach?

4 Steps to Making Planned Giving More Effective Than Ever, Right Now

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The COVID-19 pandemic provides a unique challenge for nonprofit fundraisers: While most recessions can hurt people’s ability to give, this one can also affect our ability to ask.

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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

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Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit.

3 Steps for Higher Ed Gift Officer Communication During a Crisis

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Gift officers have a unique job – even in “normal” times. Successful gift officers build personal relationships on behalf of their institution.

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Breaking down the CARES Act:  How the New Stimulus Bill Could Provide Relief for Social Good Organizations

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On Friday, March 27, the House of Representatives and the President signed into law H.R. 748, the third relief package Congress has passed, and the President has signed into law to address the US response to COVID-19.

Going Virtual – An Alternative Volunteer Event Guide

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Even before our current health situation arose , technology has been the leading method of engaging employees in today’s society. In the span of one year, from 2016 to 2017, remote work grew 7.9%. Over the last five years , remote work grew 44% and over the previous 10 years, it grew 91%.

4 Tips for Connecting with Supporters Who Are Parents Right Now

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With all the uncertainty in the world right now, many of us are facing new challenges. Some are newly remote staff. Some in-person service providers have become virtual service providers. And some of us have become stand-in teachers or childcare providers.

The sgENGAGE Podcast Episode 140: Tips for Working Remotely Amidst COVID-19

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The spread of COVID-19 has changed the workplace for many people: in many cases, it means that people are working remotely for the first time or working remotely in different ways than they previously did with partners or kids at home.

Lessons from the Field: How Food Lifeline is Operating During the COVID-19 Pandemic

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As Blackbaud employees we work with our customers around the world to provide technology to mitigate the challenges of fighting COVID-19 in their communities, inspiring stories of determination, courage, and delivering organizational missions in the face of crisis have emerged by the dozens.

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How Social Good Organizations Can Build Community at a Social Distance

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I love seeing all the creative ways people are coming together virtually right now when coming together physically is not recommended because of the COVID-19 pandemic.

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How to Protect Your Organization from Phishing Scams and Fraud

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Examples are emerging every day that demonstrate how the COVID-19 situation is bringing out the best in people.

The sgENGAGE Podcast Episode 139: Going Beyond Succession Planning

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Succession planning is a hot topic, but is it the right topic? Today’s guest believes that organizations should go beyond succession planning and think about intentional pathway planning instead for long-term sustainability.

Take a Shower and Other WFH Tips from Your Social Good Peers

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As many organizations have made the decision to have employees work from home during the COVID-19 pandemic response, many employees a re now finding themselves working remotely for the first time and discovering the distractions that home can bring. .

10 Things Fundraisers Can Do From Home During the COVID-19 Pandemic

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With the state of the world right now, your school or nonprofit has likely suspended travel. Your annual giving team may be putting off doing any outreach at the moment as well.

6 Tips for Managing a Virtual Workforce

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If you are like me, the COVID-19/coronavirus experience has taught you a new term: social distancing, which refers to actions that limit interactions with others in order to slow down the spread of a virus (the CDC refers to these as community mitigation strategies ).

Resources to Guide Arts and Cultural Organizations During the COVID-19 Pandemic

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As an arts and cultural organization, you are among the most trusted sources of information in today’s world.

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Tips for a Successful Virtual Gala Experience

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Spring has sprung and Gala planning is in full force. Since COVID-19 is evolving daily, the fundraisers in charge of planning galas are undoubtedly raising questions about how to navigate through this unprecedented time.

Tips to Maintain Momentum for Your In-Person Fundraising Events Amidst COVID-19

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With the evolving situation surrounding COVID-19, let’s discuss tips for maintaining momentum for your upcoming events. Fortunately, we live in a time where technology can help bring people together in new and creative ways to fundraise without the requirement of being face-to-face with one another.

The sgENGAGE Podcast Episode 138: Incorporating CSR Into Sourcing and Procurement

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Corporate social responsibility and responsible business are now seen as integral to successful business operations. But have you thought about involving the sourcing and procurement process es in creating social impact? .

Why Now is the Time to Focus on Long-Term Relationships for Fundraising

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Relationships are the foundation of fundraising. Growing authentic, long-term and mutually beneficial relationships with highly engaged supporters is proven to be the most effective and sustainable development strategy, regardless of market conditions.

Q&A with sgLEADERS: Tim Snyder, Wake Forest University

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The “Q&A with sgLEADERS” series on sgENGAGE aims to provide readers, including the next generation of social good leaders, with valuable insights from executives across the social good community.

The 2020 Foundations Excise Tax Regulations – What You Need to Know

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At first thought, most people recall The Tax Cuts and Jobs Act , which the President signed into law in late 2017, as legislation that changed the rate for standard deductions and capped certain other deductions, including charitable contributions.

Celebrating Women Leaders in the Arts & Cultural Sector for International Women’s Day 2020

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The sgENGAGE Podcast Episode 137: Insights from the 2019 Charitable Giving Report

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What was the state of charitable giving last year? Now is the time to find out so you can benchmark your organization and boost your fundraising performance in 2020. In a bit of a reversal this episode, host Steve MacLaughlin is today’s guest.

Looking to Be More Data-Driven? For Nonprofits, KPIs Start with Goals

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Across all sectors, there’s a push to become “data-driven” and “digitally-savvy.” Just last year, MIT’s Center for Information Systems Research released a study that showed exactly how much companies in the commercial sector benefit from having a tech-savvy board.

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Five Ways to Engage Young Adults in the Catholic Church

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INTRODUCTION. There has never been a more critical time to engage and recapture the hearts of our young people in the community of the Catholic Church (Church) than now. Among American religious groups, the fastest growing group is the “nones.”

The sgENGAGE Podcast Episode 136: Implementing Sustainable Change in Your Institution

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Change comes in many different forms, whether it’s a new technology initiative, a new stakeholder or student engagement approach, change in leadership, crisis resolution, etc.

Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand

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It’s always helpful to get inspiration and learn from other organizations in your industry. I learned early in my career that you don’t always have to start from scratch; it can be just as effective to see what others are doing and put your own spin on it.

Neiman Marcus’ Month of Volunteerism Pursues Giving What You’ve Got

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Coming into her first Hearts a Bloomin’ event, VP of Corporate Culture and Philanthropy at Neiman Marcus Group, Mimi Sterling, knew that the corporation had high expectations for their month of volunteerism and the employees engaged.

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Finding the Right Nonprofit Partner Before Disaster Strikes

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Questions to Consider. When looking for the right nonprofit organization to build a disaster relief strategy with, there are going to be a few questions you must ask yourself: › Is this for a disaster that has impacted my company directly?

Amway River Bank Run 2019: Connecting Community with Corporate Passions

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As a first-year title sponsor of the River Bank Run, Amway was excited to place their name behind a premier road race that was located in the company’s headquarters of Grand Rapids, Michigan. As the largest 25K (15.5

Mastercard’s Girls4Tech™: Utilizing Employees’ Skills to Inspire Youth

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Girls Just Want to Have… STEM! Make it better than any program you’ve done before, make it global and make it for girls,” those were the instructions from Mastercard’s CEO Ajay Banga to Susan Warner, VP Global Volunteerism, in 2014.

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Reinvigorate your Employee Giving Program

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Enhanced technology has made giving simple and convenient, so why aren’t you booming with success and increasing your donors and donations year over year? Sounds like you? Don’t take it personally and definitely don’t worry. There are many ways to reinvigorate your program.

Purpose at PIMCO | The Power of Partnerships & Knowing Your Why

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What Community Engagement Means at PIMCO. At PIMCO, we understand that it’s our responsibility to effect meaningful social change, both as members of an organization and as part of our larger communities.

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Educating on the SDGs: TEL FOR GOOD is CSR at Work

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With heavy support from Global Headquarters and the Executive Team, Tokyo Electron (TEL) creates and maintains its own Corporate Social Responsibility programs and strategies within the TEL FOR GOOD brand.

Nonprofit Partners may be your Ticket to the Golden Age of Social Impact

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Golden Ticket to the Golden Age. Like many other Millennials, my formative years have been filled with terrorism, financial crisis, equality struggles and global warming. Over 20 years, we’ve experienced a rising tide of societal issues that seem insurmountable. But, we’ve chosen to take action!

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Best Practices to Leverage from BBI’s Human Social Responsibility Report

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Incorporating social impact strategies into an organization’s mission has historically been highly desired by its customers, employees and other key stakeholders. Now more than ever, we’re seeing these efforts as a deciding factor when associating ourselves with a particular organization.

Insights into Collaborative Benchmarking Survey for the Social Good Sector

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In July 2019, The Opportunity of Collaborative Benchmarking whitepaper was released in partnership between Blackbaud, NetHope, and NTEN. It focused on answering the question, “How do we as a sector improve by collaboratively sharing our data?”.

Q&A with sgLEADERS: Rod Arnold, Soles4Souls

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The “Q&A with sgLEADERS” series on sgENGAGE aims to provide readers, including the next generation of social good leaders, with valuable insights from executives across the social good community. Today’s Q&A is with Rod Arnold, chief marketing officer at Soles4Souls.