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The sgENGAGE Podcast Episode 111: #GivingTuesday is Closer Than You Think

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This year, #GivingTuesday falls on December 3. While this feels far away now, it will be here sooner than you think, and it’s time to start preparing! Whether you work at a small nonprofit, a community hospital, a large museum, or anything in between, #GivingTuesday can help your organization attract new donors, re-engage old ones, or even just set the stage for year-end giving campaigns.

U.N. SDGs: Choosing the Right Goals for Your Organization

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The 2030 Agenda for Sustainable Development is a broad platform that actualizes the idea of giving with a purpose. In 2015 all the United Nations member states adopted the impact measurement framework which consists of 17 broad goals, 169 targets and, currently, 232 indicators. The U.N.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

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Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. I’d stay that’s pretty stinky, wouldn’t you? Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry.

6 Tips to Know Your Nonprofit Is Ready for Skilled Volunteers

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As a nonprofit leader myself, I know how frequently social sector organizations are strapped for capacity.

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How to Include Matching Gifts in Your Fundraising Plan

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As a nonprofit organization, the work you do is dependent on the generosity of your supporters. It is important to do everything in your power to engage supporters and maximize the impact of each and every donor.

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Why You Should Stop Trying to Save the World

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I get it. You’re committed to making a difference in the world. You love you what you do and you’re good at it. But you struggle with finding the right balance between your work and having a fulfilling personal life.

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10 Ways to Improve Morale at Nonprofit Organizations

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How’s the morale in your office? Are your staff members excited to work together? Or are you plagued with high turnover? How your staff feel about their work affects your bottom line, as donors and volunteers are turned off by a revolving door of staff members.

3 Keys to Pitching Pro Bono Opportunities for Your Nonprofit

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Over the last year, we’ve done our best to extol the benefits of skills-based volunteerism to npEngage readers , offering best practices for and case studies on pro bono service. From the response you’ve provided, we know many of you are eager to engage in this work and are looking for the best way to approach potential skilled volunteers – either as individuals or through a corporate partnership.

4 Ways AI is the Next Big Game-Changer in Museum Membership & Attendance

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Artificial intelligence (AI) might just be the buzzword of the year, and with good reason. From filtering email spam to offering up personalized Netflix recommendations, AI already underlies many routine aspects of our lives in ways we don’t even realize.

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Turnover Troubles?

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It’s no secret that turnover is a known evil for many social good organizations. What may be less obvious are the reasons why.

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Your 4-Step Recipe for Donor Prospecting Success

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Prospect researchers are up to their ears in data—and usually with requests. Responding to individual needs probably occupies most of your day but reacting to requests is not the best way to spend your time.

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Donor Engagement: Teaching an Old Dog New Tricks

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We’ve all heard the saying “You can’t teach an old dog new tricks” Have you ever tried? It’s a myth. You sure can! New forms of games or play can actually provide more happiness and longevity in a dog’s later years.

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2018’s Top Trends in Philanthropy

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From another record-breaking #GivingTuesday to the power of women’s philanthropy, 2018 has been a year replete with new movements and all-time highs. Take a look below to discover the Blackbaud Institute’s top trends that reverberated across the social good sector this year.

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Ignite their Passion! The Resurgence of Values-Based Marketing

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You’ve probably seen it but not realized it: an Airbnb ad that doesn’t show pictures of fun travel destinations. A Nike ad with Colin Kaepernick’s face. A New York Times ad that doesn’t mention the news. Values-based marketing is omnipresent, but often goes without notice.

Fundraising at the Speed of Life

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Higher education advancement teams from around the country are noticing that alumni participation is shrinking, even as donations and commitments from a small group of big donors has grown.

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4 Important Membership Trends Every Museum Needs to Consider

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It’s 2019, and a whole lot is changing in the museum and nonprofit world. Organizations need to determine how they fit into the transforming digital landscape and anticipate the changing expectations of their visitor and member base.

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What You Can Learn About Online Fundraising from 152 Canadian Charities

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Have you ever signed up to get email updates from 152 Canadian charities? What about receive, read, and analyze 1,234 emails from those organizations? Or how about make $25 donations to each and every single one of those 152 charities?

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The sgENGAGE Podcast Episode 106: The Power of Movements

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This episode was originally published on April 5, 2018 as part of Blackbaud’s previous Raise & Engage Podcast. In recent years we’ve seen the power of movements. Movements can create trends, bring people together in support of a common cause, and drive meaningful and significant change.

Telling Your Impact Story with Donor Statements

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Information and technology are at the center of everything we do. This is something highlighted often here on npENGAGE as we think about new ways the landscape of fundraising is changing due to the world becoming smaller and more transparent.

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How to Write Effective Web Copy (Part 2): Make It Stick

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Any time your organization puts anything online—e.g., a website, email, social media post, etc.—your your primary goal should always be to make an impression, to stick in the mind of the reader.

The Ultimate Social Good Playlist for Your Summer Road Trip

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Summer is far from over! There are still many weekend getaways, road trips, and beach vacations to be had.

Grant Seeking 101: Finding the Right Fit

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In my last post on getting started with grants , we covered the basics of grants and how to determine if your organization was ready to apply for grants. Today, we’ll talk about how to find grants, and how to determine whether the grants you do find are a good fit for your organization. The good news is that, no matter where you are, there are a lot of potential grants. In the U.S., there are over 86,000 grantmaking organizations awarding over $60 billion in grants each year.

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The sgENGAGE Podcast Episode 110: Understanding Data Privacy Regulations

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New privacy regulations, data breaches and consumer attitudes about data privacy are constantly in the headlines. But it’s not just corporations that have to worry about data privacy – data privacy regulations are a serious topic for social good organizations as well. Cameron Stoll, Principal Legal Counsel at Blackbaud, joins host Steve MacLaughlin to explore the topic of data privacy regulations in depth.

Staying Competitive in the Battle for Fundraising Talent

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Staying competitive in the battle to attract and retain fundraising talent matters now more than ever. With the right people in the right positions, you’re better able to meet your fundraising goals.

How to Harness the Fundraising Power of Twitch

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The internet is and always has been a growing world of innovation and connectivity. In the last 15 years, online influencers and content creators have become a new form of celebrity.

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The sgENGAGE Podcast Episode 105: Going from Donor Engagement to Donor Action

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On The sgENGAGE Podcast, we’ve talked about the importance of engaging supporters in the mission and the work that social good organizations are doing. But what’s the best way to get supporters to move beyond engagement, to connection and even taking direct action?

How to Transform Your Higher Education Staff into “Retentioneers”

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For academic leaders, recruiting and solidifying the right students is top priority. But what happens after they arrive on campus? Two million first-time, full-time students who begin four-year colleges each year drop out before earning a diploma.

Stewarding #GivingTuesday: Increase Your Retention Rate

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#GivingTuesday is the largest global day of giving and it’s fast approaching. According to GivingTuesday.org, over $300 million was raised online in 2017, totaling 2.5 million gifts. This philanthropic effort continues to grow, especially across all social media efforts.

How to Write Effective Web Copy (Part 1): Make It Readable

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The Internet is bloated. Your users have miniscule attention spans. And nonprofit websites everywhere are filled with clichés and ambiguity. Words matter. The wrong words—or even worse, forgettable words—can cost you money and goodwill. But the right words can move mountains.

The sgENGAGE Podcast Episode 104: 8 Keys to Cultivating Young Donors

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When you reach out and engage with donors, you could be setting the stage for a relationship that lasts a lifetime. This is even more important with your younger donors – however, you need to use the right strategies to begin to build that lasting relationship.

What Fundraisers Can Learn from Direct Marketing

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Prior to working at Blackbaud, I spent 10 years working in annual giving. I’m embarrassed to admit that it hadn’t occurred to me in those years that all my work in annual giving was really direct marketing.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

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“Hello Susan, it’s good to see you,” said the member of Congress at the sight of the constituent walking into his Capitol Hill office. “So, So, what bill will I end up cosponsoring for you today?”. You might think Susan was a wealthy donor or perhaps a significant employer in the Member’s district.

Navigating Power Dynamics to Create “Sticky” Relationships

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In our last npENGAGE post , we shared some advice for establishing a trusting corporate volunteer relationship that results in not only great project outcomes, but also sets the foundation for a successful long term partnership.

3 Principles Fundraisers Should Adopt from Service Providers

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I left private legal practice for nonprofit fundraising to get away from the less relational aspects of the service provider-client relationship.

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Making Sense of Social Media Advocacy in 2018

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This article is the first installment of a four-part series examining digital challenges and opportunities for nonprofits in 2018. Let’s start with the big question: is Facebook worth it?

Capacity Commons: A New Tool for Pro Bono Support

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Those of us who work in the nonprofit sector know that the capacity gap is real. While more than 1.5 million nonprofits across the U.S. make up 10% of the national workforce and 5.5% of GDP, these organizations are often faced with investment shortfalls for their infrastructure.

The Nonprofit Summer Reading List

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The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals.

The sgENGAGE Podcast Episode 103: Ramping Up for High-Impact Philanthropy

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Is your organization no longer content with just “making good grants” or “doing good things for the community?” Have you thought about how your strategies need to change to achieve new goals?

Cross-Sector Skill Sharing in Action

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Nonprofit Board Leadership: Advice for Companies and Nonprofits

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I recently had the pleasure of attending a Better World Leadership event in NYC at which Alice Korngold presented the findings of the 2018 Nonprofit Board Leadership Study.

Connecting Your Organization to Deliver a Constituent-Driven Experience

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Year after year, professionals in the sector keep coming back to that dreaded word, “silos.” We see countless articles about how barriers in communication diminish an organization’s impact – and just as crucially – how they inhibit constituent engagement.

Why Operational Efficiency is the New ROI

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When thinking about a potential investment, whether it be in software, infrastructure, facilities, or personnel, organizations often think about the million-dollar question: How long will it take to see a return on our investment in X, Y, or Z? .

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5 Best Practices for Converting Volunteers to Donors

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It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Many nonprofits do not know that the line between their volunteers and donors is very thin.