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New Study Explores the Undeveloped Value of New Donors

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The donor marketplace is changing in dramatic ways. Part one of the Blackbaud Institute’s Vital Signs report showed a sector that has both rebounded from and struggled with the immense technological, economic, and demographic disruption that has shaped the world since the Great Recession.

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3 Steps to Creating Your Perfect Advocacy Fundraising Moment

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In the 400-odd days since Donald Trump’s inauguration, fundraising in the nonprofit space has been more competitive and chaotic than ever before.

Making Sense of Social Media Advocacy in 2018

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This article is the first installment of a four-part series examining digital challenges and opportunities for nonprofits in 2018. Let’s start with the big question: is Facebook worth it?

3 Volunteer Engagement Lessons Corporations Can Learn from Nonprofits

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So often, we focus on what nonprofits can learn from corporations, whether it’s borrowing marketing best practices, taking an ROI-focused approach to measurement , or segmenting audiences with technology to fuel maximum engagement.

Raising Awareness of Matching Gifts

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One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness.

Quotes And Leadership Lessons From Jumanji: Welcome To The Jungle

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A Reel Leadership Article My thought going into Jumanji: Welcome To The Jungle was “Do we really need another remake of a film?” ” The 1995 Jumanji starred Robin Williams as Alan Parrish (who gets a nod in the new Jumanji).

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5 Nonprofit Resolutions for 2018

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It’s no secret that 2017 was a tempestuous year. In just a year, we went from celebrating the charitable tax deductions’ 100th anniversary to a tax plan that would lessen its value and send aftershocks threatening much-needed programs.

5 Ways to Optimize your Donation Forms for Giving Tuesday

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As you start planning messaging and emails for Giving Tuesday, spread a little love to your donation forms too. Below I will outline the five tips that can help you stand out from the crowd on a day like Giving Tuesday but are also good enhancements for your everyday forms.

5 Best Practices for Converting Volunteers to Donors

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It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Many nonprofits do not know that the line between their volunteers and donors is very thin.

Giving Tuesday: Steps to Create a Stellar Campaign

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When Giving Tuesday started six years ago, it was about sparking a movement—giving people and organizations a day specifically dedicated to giving back.

6 Tips to Retain Volunteers

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Volunteers are superheroes! They are your advocates, champions, ambassadors, and worker bees. They fill many roles in different capacities, bringing diverse skill sets as board members, committee leads, exhibit guides, ushers, admins, and more.

Preparing for the Season of Giving: Steps to Ready Your Year-End Appeal

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Year-end is upon us , and you should start planning for your final appeal. Organizations, large and small, should capitalize on the Season of Giving. A year-end appeal is powerful and creates exposure for your organization by educating others on your past, current and future efforts.

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Top Event Strategies for Major Donor Cultivation

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Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors.

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The Future of Nonprofit Engagement Strategies

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Sometimes, when we’re focused on the tactics of digital fundraising or communications, we can lose site of big trends which require a new strategic approach. And paying attention to the trends gains urgency as things change much faster than they used to.

The 15 Best Social Media Marketing Blog Posts of 2017

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There is a lot to keep up with in social media marketing. There’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs. That’s a lot, especially creating and Read more. Business Corner Content Marketing Social Marketing social media resources

Four Ways to Engage Your Employees with Fundraising Technology

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According to the 2017 Giving Report by Blackbaud Institute , the landscape of philanthropy has changed dramatically in the past year due to political divides and natural disasters.

How Social Listening Resulted in One Nonprofit’s Most Successful Email Campaign Ever

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Save the Children Action Network (SCAN) is the political voice for kids. We’re fiercely bipartisan because we believe that kids’ issues shouldn’t be a Republican or Democratic issue.

Lost the Luster? 3 Steps to Bring Back the Joy of Fundraising

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Earlier this year, I realized I needed a break. I was the proverbial mouse on the wheel, constantly racing to “keep up” with everything I needed to know and thought I should do in fundraising. In short, I had lost the joy of fundraising because I was bogged down in the job of fundraising.

Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

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Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead.

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Making #GivingTuesday Count: New Mexico State University’s Story

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One day can make a difference and New Mexico State University (NMSU) can prove it! After a hugely successful Giving Tuesday campaign in 2015, we’re excited to share our “Four ‘T’s of Giving Tuesday” with the keys to our success and some actionable takeaways you can implement at your institution.

New Study Monitors Dramatically Transforming Donor Behavior

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It has long been believed that the health of the philanthropic sector is directly linked to the passion people have for organizations and their missions. To that end, there has been a great focus on communication and stewardship of donors to further increase giving.

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How to Make a Donor Profile in 5 Easy Steps

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Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare.

Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy

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Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy.

How to Engage Everyday Instagram Influencers and Reach Millennial Donors

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Instagram is here to stay. All organizations should definitely get on board with as strong an Instagram game as they have on Facebook and Twitter. In order to do this, however, you’ll need to play the influencer game—connecting with everyday influencers. But don’t be scared— jump in!

5 Research-Backed Lessons on Major Gifts Fundraising

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Last month, the Blackbaud Institute released a report entitled “ Share of the American Wallet ,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy.

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How Data Intelligence is Accelerating Innovation for Social Good

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I am often asked what I see as the biggest potential game-changers in tech —particularly as it relates to social good. Mobile, social, the cloud and analytics continue to emerge as key themes, but analytics is emerging as the true game changer—catalyzed by advances in open architecture.

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5 Nonprofits Financial Drivers That Are More Important Than Ever Before!

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Funding of public services is a national conversation. We don’t know where the funding is headed but I think we can all agree that changes are coming. Constant change is a reality in today’s environment but the volatility of the current environment has a lot of nonprofits concerned.

7 Tips to Increase Your Online Fundraising Success

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Online giving continues to rise due to its simplicity, convenience and consumer behavior. These days, supporters can donate instantly on computers, tablets and smart phones via your organization’s website, virtual appeals, text-to-give initiatives, apps and email.

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How the Parkland Students are Changing the Rules for Advocacy Nonprofits

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In the nonprofit advocacy world, we’re used to having to fire people up. We send out action alerts, blog passionately, share petitions on Facebook and upload videos highlighting the stakes involved in our various policy fights, all intended to spark people to take action.

15 Steps to Corporate Volunteering Success

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Do you have a goal to make your company or organization more socially conscious, but are having difficulty motivating employees to participate in volunteer programs? Getting employees motivated can be one of the hardest steps when building a successful CSR program.

Major Gifts: Defining and Enhancing Your Strategy

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Over $400 billion in combined charitable donations were given to nonprofit organizations in the U.S. and Canada in 2016. It was a record-breaking year that some attribute to an uncertain global political climate. No matter the reason, we’re generous! .

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Ways We Can All Help Advance Women’s and Girls’ Empowerment

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Women’s and girls’ empowerment is a sweeping topic, defined and shaped by family beliefs and cultural norms in the community and country where one lives.

Maximizing Multichannel Fundraising for Higher Education

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If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so.

24 Nonprofit Resources for your Mid-Year Check In: A Smart Fundraiser’s Summer Reading Checklist

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The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

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Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.

Hospital Marketing and Fundraising: A Dynamic Duo

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Call it cooperation, synergy, or partnership. Regardless of reference, we are all looking for ways to work smarter , not harder. Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter. Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging: Marketing and fundraising communications should share a common agenda and voice.

Prescriptive Analytics for Nonprofits—How Data Technology Can Transform the Way We Work

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Data is changing how our world operates. As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. Just stop and think about how many times a day your life is impacted by an algorithm.

A New Standard for Board Giving

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In a recently conducted survey of my linked-in colleagues, I asked about their involvement with nonprofit boards. I specifically focused on board giving at their nonprofits and the responses I got back were a bit surprising.

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How Individual Change Agents Can Help Us Build a Stronger Social Economy

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The most radical force for change is the same thing today that it’s always been—a person. It all comes down to a human being, driven by passion, joining with others to transform the world.

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Data Only Helps if You Listen to It

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Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most nonprofits are using their data wrong. It’s time we had a little talk about strategic objects.