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Modern Advocacy Requires Modern Tools

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Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective.

5 Ways to Keep Your Fundraising Strategy Fresh

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If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! With each new year comes improved technology and plenty of new ways to enhance your fundraising.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

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Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. I’d stay that’s pretty stinky, wouldn’t you? Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry.

4 Tactics to Maximize Email Deliverability Inbox Placement Rates

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The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end.

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6 Tips to Know Your Nonprofit Is Ready for Skilled Volunteers

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As a nonprofit leader myself, I know how frequently social sector organizations are strapped for capacity.

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Grant Seeking 101: A Step-by-Step Guide to Finding and Winning Grants

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Foundations and corporations award more than $85 million annually in charitable giving. That means there are a lot of grants out there, if you know where to look.

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Why You Should Stop Trying to Save the World

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I get it. You’re committed to making a difference in the world. You love you what you do and you’re good at it. But you struggle with finding the right balance between your work and having a fulfilling personal life.

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10 Ways to Improve Morale at Nonprofit Organizations

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How’s the morale in your office? Are your staff members excited to work together? Or are you plagued with high turnover? How your staff feel about their work affects your bottom line, as donors and volunteers are turned off by a revolving door of staff members.

Grant Seeking 101: Managing the Grant

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Congratulations! You got the grant! It probably took you a long time to get here. The entire grants process—from writing the application to receiving the award—can take anywhere from six months to several years. But really, your work has just started.

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The sgENGAGE Podcast Episode 115: Getting Creative on #GivingTuesday

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December 3 rd, 2019 marks the 8 th annual #GivingTuesday. It has grown every year since its inception and become an important part of the end-of-year giving season.

Turnover Troubles?

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It’s no secret that turnover is a known evil for many social good organizations. What may be less obvious are the reasons why.

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Donor Engagement: Teaching an Old Dog New Tricks

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We’ve all heard the saying “You can’t teach an old dog new tricks” Have you ever tried? It’s a myth. You sure can! New forms of games or play can actually provide more happiness and longevity in a dog’s later years.

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The sgENGAGE Podcast Episode 114: Leadership in the Connected Office

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What is leadership? Knowing that management is directive and leadership is connective is a great place to start, but social good leaders often struggle with understanding and balancing these two.

Your 4-Step Recipe for Donor Prospecting Success

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Prospect researchers are up to their ears in data—and usually with requests. Responding to individual needs probably occupies most of your day but reacting to requests is not the best way to spend your time.

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2018’s Top Trends in Philanthropy

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From another record-breaking #GivingTuesday to the power of women’s philanthropy, 2018 has been a year replete with new movements and all-time highs. Take a look below to discover the Blackbaud Institute’s top trends that reverberated across the social good sector this year.

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Donation Forms Dissected: Where We’re Winning & Losing in Online Fundraising

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We’ve filled out a lot of online donation forms. We constantly make small donations to some of our favorite causes to see exactly how well their donation forms perform.

The Yin and Yang of Building Email Lists

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Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about when considering how to grow an email list. But recent changes by email service providers like Gmail, Yahoo and Outlook now makes this ancient idea incredibly relevant today.

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Fundraising at the Speed of Life

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Higher education advancement teams from around the country are noticing that alumni participation is shrinking, even as donations and commitments from a small group of big donors has grown.

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How to Stare Down Organizational Change and Win

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Focus on the things you can control. Easier said than done, right? The Chronicle of Philanthropy recently reported that 51% of fundraisers plan to leave their current nonprofit within 2 years.

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4 Signs Your Organization Needs Robotic Process Automation

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Robotic process automation (RPA) is leading a revolution… one that will save the average healthcare organization hundreds of hours a year in administrative time. It puts CFOs and CIOs in a unique position to transform their roles to be strategic advisors focused on powering social good.

How Foundations Can Use Storytelling to Effect Change

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If you spend any time working with foundations, you’ll notice a central thread in the stories told by their leaders, in the content posted to their websites, and in the information they share with the news media. That thread is money. Most foundation stories start and end with money. This is true whether the story comes from a private foundation, family foundation, community foundation, or healthcare conversion. Much of what they talk about centers on grants made, assets held, and gifts received.

What You Can Learn About Online Fundraising from 152 Canadian Charities

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Have you ever signed up to get email updates from 152 Canadian charities? What about receive, read, and analyze 1,234 emails from those organizations? Or how about make $25 donations to each and every single one of those 152 charities?

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Why the Time is Right for Healthcare Organizations to Cash in on Sustainer Giving

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There’s a lot of change happening in the healthcare industry – from mergers and acquisitions to changes in funding. That makes it a perfect opportunity for healthcare fundraising to change, too. Healthcare organizations have an incredible opportunity with sustainers – donors who choose to give using an automated recurring payment through their bank account or credit card (most of the time monthly).

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The sgENGAGE Podcast Episode 118: How Companies Can Engage on #GivingTuesday

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The 8 th annual #GivingTuesday is coming up soon on December 3,2019. GivingTuesday represents an opportunity for everyone to give back in a variety of ways, and companies are increasingly realizing how important it is to get involved in this global movement. Listen in to today’s episode for tips on how your company can leverage its people and core competencies to engage on #GivingTuesday.

Don’t Fear the Fraudster: Three Ways to Prevent Fraud at Your Nonprofit

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Occupational fraud is a chilling reality for businesses and organizations of all sizes and occurs across industries—even within the nonprofit sector.

Tips for a Successful bbcon Experience

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When you decide to go to bbcon , you’re making a big time and resource investment—one that will expose you to new ideas and people and hopefully inspire you when you return to work. Think of me as your guide for the higher ed experience at bbcon. I’m a 17-time bbcon vet and have spoken 23 times at bbcons worldwide. We’re so excited you’re joining us in Nashville this year, and we want to make sure you get as much out of it as you can.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

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“Hello Susan, it’s good to see you,” said the member of Congress at the sight of the constituent walking into his Capitol Hill office. “So, So, what bill will I end up cosponsoring for you today?”. You might think Susan was a wealthy donor or perhaps a significant employer in the Member’s district.

Stewarding #GivingTuesday: Increase Your Retention Rate

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#GivingTuesday is the largest global day of giving and it’s fast approaching. According to GivingTuesday.org, over $300 million was raised online in 2017, totaling 2.5 million gifts. This philanthropic effort continues to grow, especially across all social media efforts.

Making Sense of Social Media Advocacy in 2018

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This article is the first installment of a four-part series examining digital challenges and opportunities for nonprofits in 2018. Let’s start with the big question: is Facebook worth it?

What Fundraisers Can Learn from Direct Marketing

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Prior to working at Blackbaud, I spent 10 years working in annual giving. I’m embarrassed to admit that it hadn’t occurred to me in those years that all my work in annual giving was really direct marketing.

U.N. SDGs: Choosing the Right Goals for Your Organization

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The 2030 Agenda for Sustainable Development is a broad platform that actualizes the idea of giving with a purpose. In 2015 all the United Nations member states adopted the impact measurement framework which consists of 17 broad goals, 169 targets and, currently, 232 indicators. The U.N.

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Navigating Power Dynamics to Create “Sticky” Relationships

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In our last npENGAGE post , we shared some advice for establishing a trusting corporate volunteer relationship that results in not only great project outcomes, but also sets the foundation for a successful long term partnership.

5 Best Practices for Converting Volunteers to Donors

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It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Many nonprofits do not know that the line between their volunteers and donors is very thin.

5 Ways to Optimize your Donation Forms for Giving Tuesday

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As you start planning messaging and emails for Giving Tuesday, spread a little love to your donation forms too. Below I will outline the five tips that can help you stand out from the crowd on a day like Giving Tuesday but are also good enhancements for your everyday forms.

Ways We Can All Help Advance Women’s and Girls’ Empowerment

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Women’s and girls’ empowerment is a sweeping topic, defined and shaped by family beliefs and cultural norms in the community and country where one lives.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

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Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.

How Social Listening Resulted in One Nonprofit’s Most Successful Email Campaign Ever

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Save the Children Action Network (SCAN) is the political voice for kids. We’re fiercely bipartisan because we believe that kids’ issues shouldn’t be a Republican or Democratic issue.

How to Include Matching Gifts in Your Fundraising Plan

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As a nonprofit organization, the work you do is dependent on the generosity of your supporters. It is important to do everything in your power to engage supporters and maximize the impact of each and every donor.

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Two Crucial Themes from the GDPR Featuring in US-Privacy Legislation

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2018 was a seminal year for privacy. India drafted its first data privacy bill. The Facebook/Cambridge Analytica scandal broke, spawning nearly a dozen investigations by international and US regulators over Facebook’s data practices. Its executives were hauled before Congressional committees.

How to Create a Highly Successful Major Gifts Program

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The Problem: . I’ve spent a great deal of my career exploring what it takes to sustain a sort of paradox: a highly profitable fundraising organization. . No matter where you’re working in the advancement office, you’re probably addressing this central question in some small way every time you come to work. What adjustments can you make that will make finding new donors and acquiring donations just a little bit easier? . For major giving operation s, the pressure is on. .

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The sgENGAGE Podcast Episode 117: Inside Out Fundraising

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Coming up with strategies for fundraising can be difficult. However, if there’s a culture in place that promotes and encourages giving as a norm, an important chunk of the work is already done. That’s why it’s so important to create a culture of philanthropy, especially in social good organizations.

Cross-Sector Skill Sharing in Action

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Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy

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Today’s nonprofit marketers must be experts in learning how to shift their organizational culture towards a culture of philanthropy.