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The sgENGAGE Podcast Episode 131: Tips for a Successful Direct Marketing Program

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Direct marketing is an important part of any social good organization’s strategy, but it’s critical that the program is well designed and reaches the right people with the right messages.

Who Should Be on Your Content Squad?

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“Content is the gateway drug of small organizations.” – Gary Vaynerchuk. Your organization probably needs to create more content than it is right now. Like, much more. In fact, it’s maybe the only way to accomplish some of your big organizational goals. Do you want to become a thought leader?

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How Game On Cancer Cracked the Code on Engaging Physicians and Cancer Survivors

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Without the backing of a national organization’s flashy brand, sexy advertising campaign , or robust budget – engaging grateful patients at a local level can sometimes feel impossible.

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The Keys to Conducting Feasibility Studies for Fundraising Campaigns

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Conducting a comprehensive feasibility study is a critical first step in every major fundraising effort. I think of it as determining how much water is in the pool before you “dive in” to a fundraising campaign. It’s hard to find a nonprofit executive who would disagree with this logic.

The sgENGAGE Podcast Episode 130: Setting Your Organization Up for Fundraising Success in 2020

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The new year is always a time for planning and looking ahead, and that’s true for organizations as well as individuals.

Walk in Your Visitor’s Shoes: How to use the Buyer’s Journey to increase Attendance at your Arts & Cultural Organization

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The b uyer’s j ourney is a fundamental marketing concept in the corporate world. Companies understand that they can no longer just “push their product or services” or claim they’re “the best” and expect to see revenue growth. The concept of mass marketing (sending out the same email to everyone with the hopes that something sticks) no longer works.

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Breaking Giving Day Records at Brown University

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In 2018, higher education institutions accounted for a third of all #GivingTuesday revenue , and many of those institutions additionally raised millions of dollars on their other designated giving days.

The sgENGAGE Podcast Episode 129: Measuring Impact on the SDGs

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The U.N. Sustainable Development Goals (SDGs), the set of 17 global goals adopted by 193 U.N. member states to end extreme poverty, fight inequality and injustice, and protect our planet, provide a common roadmap for organizations to measure impact.

Q&A with sgLEADERS: Barbara Newhouse, The Children’s Heart Foundation

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The “Q&A with sgLEADERS” series on sgENGAGE aims to provide readers, including the next generation of social good leaders, with valuable insights from executives across the social good community. Today’s Q&A is with Barbara Newhouse, CEO of The Children’s Heart Foundation , where she is using her experience and lessons learned to create strengths from organizational challenges and rebuild a brand that staff, board, supporters, and volunteers can trust.

The sgENGAGE Podcast Episode 128: Building a Sustainer Giving Program

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Sustainer giving programs provide donors an easy, automatic way to donate while also giving organizations a reliable source of income. In fact, research by the Blackbaud Institute revealed that sustained givers can increase giving to an organization by as much as 300% over two years.

The sgENGAGE Podcast Episode 127: Hiring for Culture

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Culture is an important factor for organizations in having a healthy and high performing workplace. The right culture doesn’t just make the workplace more fun – having a cohesive workplace culture can save a company money and make them more effective in their goals in the long term.

The 15 Most Popular sgENGAGE Articles Published in 2019

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As 2019 draws to a close, I wanted to once again put together a list of the most-read articles published during the year. Our contributors covered a lot of topics this year, but we found that posts focused on fundraising and on organizational culture were particularly popular.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

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Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. I’d stay that’s pretty stinky, wouldn’t you? Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry.

The sgENGAGE Podcast Episode 126: Engaging Individual Fundraisers

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Peer-to-peer fundraising is an important part of a social good organization’s overall fundraising strategy.

Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

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“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors.

4 Keys for Attracting, Hiring and Retaining a Successful Major Gift Team

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One of the most important hires are those tasked to keep money flowing: the development team. Yet, the average length of employment for a development professional is 277 days.

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6 Tips to Know Your Nonprofit Is Ready for Skilled Volunteers

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As a nonprofit leader myself, I know how frequently social sector organizations are strapped for capacity.

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Big Data on Planned Giving

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For years, fundraising professionals have heard that we’re on the precipice of a demographic trend called “the great wealth transfer.” As Baby Boomers age over the next two decades, they will pass on more than $30 trillion to the next generation.

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The sgENGAGE Podcast Episode 125: How Dorri McWhorter Future-Proofed the YWCA Metropolitan Chicago

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Long standing social good organizations have developed foundational fundraising and engagement methods that have provided for them for decades or more.

Why You Should Stop Trying to Save the World

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I get it. You’re committed to making a difference in the world. You love you what you do and you’re good at it. But you struggle with finding the right balance between your work and having a fulfilling personal life.

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10 Ways to Improve Morale at Nonprofit Organizations

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How’s the morale in your office? Are your staff members excited to work together? Or are you plagued with high turnover? How your staff feel about their work affects your bottom line, as donors and volunteers are turned off by a revolving door of staff members.

Strategies for Powering Learning Through CRM Go-Live and Beyond

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The decision has been made. You’re switching to a new CRM solution. And, because everyone loves change and learning new technology, you aren’t anticipating any challenges when communicating this decision or providing training to impacted teams across campus. YEAH RIGHT ! .

The sgENGAGE Podcast Episode 124: Making Pro-Bono Volunteering Work for Your Organization

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Pro-bono volunteering can be a strategic resource for social change, benefitting companies, social good organizations and individuals. But what makes pro-bono relationships work for all partners, and how can your company or social good organization set up a pro bono program that has an impact?

Understanding the Reasons for Nonprofit Donor Churn

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When nonprofits want to pinpoint where their donors are leaving, they often look at the last thing that happened to their donor as the tipping point that got them to stop donating.

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How Small Organizations Can Be Successful with Analytics

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#GivingSkills: Doing #GivingTuesday Differently

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We’ve all heard of #GivingTuesday.

Making the Most of Your Nonprofit’s Website: Understanding the Basics

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A nonprofit’s website is one of its most valuable assets. If you’re heading into 2020 unsure of the state of your site, it might be time for a refresh! Your organization’s website should be fulfilling a few vital functions: Communicating your mission and work. Sharing updates and information on your campaigns or projects. Engaging supporters (and attracting new ones) with storytelling techniques. Facilitating online donations, sign-ups, pledges, and more.

Power 2020 Higher Ed Planning with these bbcon Insights

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Last month?we?concluded? concluded? bbcon? 2019 , the premier tech gathering for organizations and change agents driving social good, at the Gaylord Opryland Resort & Convention Center in?Nashville, Nashville, TN.?

Keeping Your Nonprofit Relevant with Engagement and Storytelling

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“But what have you done for me lately?”. While a phrase I personally find a bit crass, as a resident of New York City, I am constantly reminded however of its truth and poignancy.

Donor Engagement: Teaching an Old Dog New Tricks

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We’ve all heard the saying “You can’t teach an old dog new tricks” Have you ever tried? It’s a myth. You sure can! New forms of games or play can actually provide more happiness and longevity in a dog’s later years.

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2018’s Top Trends in Philanthropy

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From another record-breaking #GivingTuesday to the power of women’s philanthropy, 2018 has been a year replete with new movements and all-time highs. Take a look below to discover the Blackbaud Institute’s top trends that reverberated across the social good sector this year.

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4 bbcon 2019 Takeaways to Help You Maximize Your Foundation’s Impact in 2020

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The sgENGAGE Podcast Episode 123: Aligning Business Strategy and Purpose

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Companies are under increasing pressure to be socially conscious, if not socially active. But what’s the best way to do this authentically? How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders?

Turnover Troubles?

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It’s no secret that turnover is a known evil for many social good organizations. What may be less obvious are the reasons why.

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Is Speaking at a Conference Worth Your Time? 3 bbcon Speakers Weigh In

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Speaking at a conference might be outside your comfort zone… or maybe downright scary. Not to mention it takes time to prepare, and it isn’t mission critical. So, is it worth it? Anytime you can share your knowledge with peers, it is a win – for you, your organization, and the social good community.

Your 4-Step Recipe for Donor Prospecting Success

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Prospect researchers are up to their ears in data—and usually with requests. Responding to individual needs probably occupies most of your day but reacting to requests is not the best way to spend your time.

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The sgENGAGE Podcast Episode 122: Ad Campaigns that Move the Needle

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Smokey Bear, Friends Don’t Let Friends Drive Drunk, Keep America Beautiful, The Crash Test Dummies…the Ad Council is well known for these and many other successful public service ad campaigns.

3 Weeks Until #GivingTuesday! Is Your Organization Ready?

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#GivingTuesday is less than three weeks away… is your organization ready to leverage this global day of giving? From fundraising to volunteer engagement to just plain old engagement, there are many ways organizations across the social good ecosystem can participate.

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Fundraising at the Speed of Life

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Higher education advancement teams from around the country are noticing that alumni participation is shrinking, even as donations and commitments from a small group of big donors has grown.

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4 New Year’s Resolutions for Arts & Cultural Organizations

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2020 is here! And while many of us are busy making our personal New Year’s resolutions, we should also be thinking of how to be more successful , well-rounded cultural executives. Now is the ideal time to reflect on last year and set your course for the N ew Y ear and new decade. To help, here are some thought-starters from the Blackbaud Arts & Cultural team – along with a sneak-peek at what we have planned for 2020 so far. . . Personally Thank Your Visitors , Members and Donors .

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

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“Hello Susan, it’s good to see you,” said the member of Congress at the sight of the constituent walking into his Capitol Hill office. “So, So, what bill will I end up cosponsoring for you today?”. You might think Susan was a wealthy donor or perhaps a significant employer in the Member’s district.

The sgENGAGE Podcast Episode 121: How Save the Children is Evolving to Meet New Demands

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As a 100-year-old organization, Save the Children is one of the most well-known nonprofits in the world. But as with any longstanding organization, they have needed to balance tradition with evolving to meet new challenges and needs.

Optimizing Student Prospecting Efforts with Social Listening and Influencers

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Social media can play many important roles in your student prospecting efforts— from knowing what prospective students care about to recruitment to enrollment. Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents.