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Understanding Conversion Rates in Google Analytics

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Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

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Growing Your Email List: Seven Tips for Success

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Wondering just how important it is to build and maintain an email list for your business or non-profit? Consider this statistic from Internet marketing professionals: the average email list degrades by nearly 23 percent each year due to opt-outs, changes in addresses and more.

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Being Human: Google’s New API Solves an Internet Annoyance

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As long as there have been websites, there have been tools in place to keep those sites safe from spam and hacker abuse.

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Watch Your Content: Protecting Your Website Against Copyright Infringement

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Millions upon millions of websites exist and operate in today’s digital world, offering an endless forum of information, entertainment and so much more.

Sticker Shock: The Dangers of Free Website Building & Hosting for Non-Profits

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Maybe you’ve heard the old saying “there ain’t no such thing as a free lunch.” Well, when it comes to non-profit websites, many of which are built around that magic word—“free”—truer words have never been uttered. The allure is of course obvious.

The Hack Attack: The First Steps to Take When Your Website is Compromised

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Getting Engaged: The most popular non-profit web strategies of 2015

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Taking Action: Optimizing your Online Communications

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Let’s be honest: monetary donations are great, and for many non-profits the most critical element of their operations.

Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

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If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.”

The Empty Inbox: Honing Productivity in Email Management

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It’s likely that everyone with an email account has, at one time or another, suffered from the bane of an inbox teeming with must reads, must responds and must act.

Playing it Safe: Why Encryption Makes Sense for Your Site

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The incidents of security leaks for major corporations are well known and, especially over the last year, well documented.

Four Resources to Help Get You Get a Handle on Social Media

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For smaller non-profits with limited operating capital and a small staff, social media can present both tremendous opportunities and tremendous challenges. How much of your staff’s valuable time to you devote to managing all your accounts, from Facebook to Twitter to LinkedIn and all the rest?

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Advice from the Experts: The Best Fundraising Tips for 2016

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A new year brings new challenges and, more importantly, new opportunities to the world of cause-related organizations.

A Sense of Community: The Benefits of the Business-Non-Profit Partnership

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Analysts often preach that the goal of a business should be to set itself apart from the competition, perhaps through a better product or service or even simply by lower-cost, higher-quality tangibles.

Strength in Numbers: The Benefits of Non-Profit/Professional Partnerships

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Thankfully, it’s an altruistic (mostly) world we live in these days.

Three Overlooked Elements of Search Engine Optimization

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For non-profits, much has been written about the importance of an efficient and effective website, that vital and all-encompassing portal connecting cause to cash, values to volunteers and so much more.

Passing the Word: Getting Supporters to Share your Cause

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The fundraiser—whether it’s an inspired event, online appeal or one-time contest—should of course be considered an important component of any non-profit’s campaigning effort.

Stay in Control: Keeping Your Non-Profit Password Protected

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Unfortunately, non-profit’s have much to fear these days: a slump in the economy that translates to a downturn in donations; an ineffective social media program; an unscrupulous or ineffective board of directors; an apathetic staff or volunteer base; the list goes on and on.

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The Need for Speed: The Overwhelming Benefits of a Fast Website Hosting

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When it comes to building a website, there are myriad ways in which businesses large and small attempt to cut corners to save on costs.

A Wake Up Call: What the Equifax Breach Means for Website Owners

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If there’s anything the recent Equifax data compromise calamity has taught us, it’s that all of us—143 million and counting, in fact—need to be more acutely aware of the dangers and consequences of hacks that expose personal information to the virtual world.

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Fact versus Fiction: A Q & A on WordPress Plugins

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When it comes to WordPress sites, designers and admins—when asked what is one of the most confusing aspects of the platform—will most likely put “plugins” somewhere on their list. Indeed, plugins are fantastic and, in many cases, a must-have when working on a WordPress site.

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Paired Up: Must Have Smartphone Apps for WordPress Bloggers

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The best and most noticed bloggers working on the WordPress platform no doubt attribute much of their success to being able to post, update and edit on the go. And that means utilizing smartphone apps that help them stay on top of their site and its content.

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Off to Market: The What and Why of WordPress Landing Page Plugins

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Too often, those WordPress website users who are out to sell a product or service or promote a message underestimate the importance of a good dedicated landing page. And what exactly is a landing page?

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Staying in Check: Keeping Up With Important Regular Maintenance Tasks (Part 2)

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In last week’s post we looked at the importance of keeping your WordPress site in top-notch working order with a few simple maintenance tasks that you should be performing on a regular basis.

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Keeping Up With Regular Maintenance Tasks (Part 1)

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Whether it’s a car or a computer, a bike or a bass guitar, staying on top of regular maintenance issues—cleaning, backing up, staying in perfect tune—is the best way to ensure that those things which you love and rely on stay in perfect shape.

The Buddy System: Going Social with Your WordPress Site

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The best WordPress bloggers, site owners and administrators know that one of the keys to having a fantastic and wildly successful web page is to integrate everything you post and promote with some sort of social media component.

On Alert: Signs that Your WordPress Site Has Been Hacked

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Many WordPress site owners and administrators have no doubt experienced an unease or wariness at one point or another when it seems that something just isn’t right with their site. Perhaps loyal visitors have dropped out in droves or it takes a long time to edit or post new content to your page.

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Please Stand By: Ideas for Making a More Creative Maintenance Page

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The dreaded maintenance page: it is, as they say, a necessary evil.

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What’s Your Type? Adding Custom Fonts to Your WordPress Site

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Ask yourself this question: what’s one consistent element of every outstanding and beautifully designed WordPress site you’ve ever seen? Most likely it’s—in a word—typography.

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Useful Hacks, Tricks & Tips for WordPress Users: Part 2

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In Part 1 of this column we learned that, thanks to the vast and incredibly helpful community of WordPress users, there are countless hacks, tricks and tips to make designing, building, editing and administering a WordPress site a lot easier and, often, a lot more fun.

Useful Hacks, Tricks & Tips for WordPress Users: Part 1

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It’s no great secret that one of the elements that makes WordPress so incredibly popular is the fact that it thrives on a sense of community.

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WordPress 4.8: What’s New and Notable in the Latest Release

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Back in May we gave readers a sneak peek, thanks to WP Beginner editorial staff, of what was coming down the line with WordPress 4.8.

Feel the Heat: The Best Firewall Plugins for Your WordPress Site

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No matter whether you’re a newbie to the WordPress platform or a seasoned professional, one thing that should never be forgotten is the important role security takes in regards to your site.

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Screen Play: Creating A Full-Width Page in WordPress

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When it comes to many WordPress sites, visual page appearance is extremely important for the user experience. And of course WordPress themes come with tons of options to customize and create exactly the look you want for your blog, e-commerce store, company website etc.

Working Together: Great Social Media Plugins for Your WordPress Site

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If there’s one thing that can be said for certain about our virtual world, it’s that everything can somehow be integrated into something else.

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Making a Connection: Tips and Tricks for Designing a Contact Page

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How many times have you browsed a website with content you really liked and, wishing to stay abreast of new developments or additions, you searched in vain for a contact page only to find there wasn’t one?

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The Latest and Greatest: What to Expect With WordPress 4.8

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There’s little doubt that one thing dedicated WordPress users look forward to year after year are those always-exciting updates. And with WordPress 4.8 set to be released in less than a month, the online community is already abuzz with facts and speculations as to what the newest version will bring.

Making the Sale: Great Business-Centric Themes for Your WordPress Site

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No matter the business you engage in, there are winners and losers, those that thrive and those that falter. And today, with so much business being conducted online, the line between success and failure can have a lot to do with how you present yourself and your company to the world.

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Quick Fixes to Common WordPress Problems: Part 2

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In Part I of “Quick Fixes to Common WordPress Problems” we looked into five of the most frequently encountered hiccups that occur for both beginning users and well-versed pros.

Quick Fixes to Common WordPress Problems: Part 1

Byte Technology

No matter whether you’re a WordPress newbie or a seasoned pro who has been building and managing sites on the platform for years, it’s absolutely inevitable that, at some point, you’ll hit a snag and need some help.