Association TV

How to Subsidize Your Filming with Conference Recaps

Association TV

If you have an annual event approaching, you might be wondering where to allocate your filming budget. Video Events Monetization & Revenue Education Online Platforms

Top 5: Things to Do When Your Website Isn't Loading

Association TV

404 Error, 500 Internal Error, that dreaded buffering wheel or gray sad emoji. Don’t worry, we’ve all been there. Education Online Platforms Technology Top 5

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Cut The Clutter: Choosing the Best Videographer for Your Association

Association TV

There are a few different paths you can take to produce video content for your association or business. Freelancers, marketing agencies, production studios, recent communications grads with a DSLR and a twinkle in their eye are all fantastic options.

Web Accessibility: 5 Smart Designs to Engage Everyone

Association TV

As your website or content platform grows, so will your audience. Your devotion of energy and resources to create a beautiful, content-rich and relevant hub for your members and potential members will draw eyes, peak interest and encourage engagement. Online Platforms Membership Technology Top 5

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Should You Use Autoplay for Videos on Your Website?

Association TV

Hold on, when did websites start using video anyway? The first time a website hosted a video was way back in 1997 on a site called shareyourworld.com (now defunct, so you might end up in a risky site if you try to find it), which was similar to present-day YouTube.

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Are You At Risk? How to Stay Safe Online During a Pandemic.

Association TV

In 2020, while the American public was focused on protecting our families from a global pandemic and helping others in need, cybercriminals took advantage of an opportunity to profit from our dependence on technology to go on an Internet crime spree.”.

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How to Boost Your Association's Member Engagement

Association TV

How to boost your association’s member engagement. Congratulations! You’ve successfully built your association’s member base. Events Content Strategy Marketing Membership

Content is King: Key Steps to Creating an Engaging Content Calendar

Association TV

When deciding to incorporate video into your content strategy, most associations approach the idea with a departmental and transactional mindset: Member services needs a member testimonial for a new product offering. Events needs a sizzle reel for the annual conference.

Sharing is Caring: Delivering Value to Your Members, On-Demand

Association TV

We’ve talked a lot about creating content offerings in digital formats to meet the demand of an increasingly younger member base, but have you considered how your members will access that content? Is it easy to find and easy to consume? Insider Case Studies

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How To Create Value Before, During and After Your Event

Association TV

Chances are, your annual conference, trade show, summit or other live event looked a little different last year. Insider Case Studies Virtual Events Digital Transformation Content Strategy

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Gaining An Edge In The World Of Virtual Events

Association TV

If “pivot” was one of the most used words of 2020, what do you think was the most commonly asked question by associations? Right or wrong – my guess is, “How do I engage with my members if we can’t meet in per. son?”.

Teamwork Makes the Dream Work

Association TV

If you’ve already decided to move your association from analog to digital, you need to start thinking about how you will implement those changes in your organization.

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Setting The Tone: The Impact of Music Choice in Video Development

Association TV

Why do people love to meticulously create curated playlists for events, for their day or for a certain mood? Well, it’s because they want to evoke a specific feeling or vibe with every selected tune.

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Tag, You're It! Taking Your Digital Transformation To The Next Level

Association TV

We’ve come to the end of this series, where I slowly but surely, give you tools and insights that you can implement to bring your association into the future. But, since it’s been a while, I’ll sum up the major points.

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Can You Hear Me Now? Does good-quality audio really make a difference?

Association TV

Your members are listening. And if you want to interest, engage and inspire them, then what they hear is crucial.

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The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

The Future of Events: 5 Lessons From 5 Associations

Association TV

The past year has been one of consistent change for every industry. Everyone pivoted to work-from-home, and digital solutions became the new normal. But that doesn’t work for everything. Insider Case Studies News

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Order Up! Delivering Content Your Audience Actually Wants

Association TV

Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.

Association Tech: Video is No Longer an Option

Association TV

Recently, our colleagues at Ricochet published a study that they conducted about the New Association Tech Ecosystem. We were thrilled to be part of this study, which looked at how the technology options for associations have grown exponentially in recent years.

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2D vs 3D: Choosing the Right Animation Style For Your Video

Association TV

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ).

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Good Governance Makes Data the Asset It Should Be

.orgSource

Is a hacker haunting your future? Or is your data dilemma more like a recurring headache? Data shouldn’t be a challenge. It’s an asset that should work for you. Two-point-five quintillion bytes of data are generated online daily, according to SaaS Scout Research Group.

In the Spotlight, the IDSA Foundation Finds Success

.orgSource

Most of us didn’t have viruses on our minds before 2020. Fortunately, some people make researching, preventing, and helping patients survive diseases like COVID-19 their life’s work.

Customer Experience Lifts Service to the Stratosphere

.orgSource

These comments from McDonald’s CEO, Chris Kempczinski to New York Times journalist David Gelles describing how the pandemic would change the company’s business resonated with me on a couple of levels. “We

Diversity Rules the Global Economy, Step Up to Success

.orgSource

We may have all come on different ships, but we are in the same boat now. Martin Luther King, Jr. The proof that we are citizens of the world, no matter how fiercely we choose to localize, was one of the pandemic’s profound lessons. Technology has created an interdependent global economy.

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Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party.

Faced With Challenge, ENA Delivers Value

.orgSource

To say that emergency nurses must be ready for anything is an understatement. This is a profession that routinely prepares for the unexpected. As CEO of the Emergency Nurses Association, Nancy MacRae knows how to be sure-footed in a volatile environment.

Integrated Planning Keeps the Glass Half-Full

.orgSource

In June, I thought the dust was settling. Now, with the onslaught of virulent Delta, not so much. We are still in the grip of disruption. The change seems to be that people are learning to cope. There is a shift from reactive to more deliberate approaches.

Digital Transformation—Once an Option, Now a Necessity

.orgSource

When do you stop having a choice? In May 2019, when the panel discussion below was first published in the.orgSource newsletter, digital transformation probably wasn’t top of mind for most association leaders.

Solutions in Action Connects Leaders to Problem-Solvers

.orgSource

Ninety percent of success is having the right connections. I love helping my colleagues make those important contacts.orgCommunity’s Solutions in Action webinar features the association industry’s most resourceful experts.

Strategy and Preparation Boost Your E-Learning IQ

.orgSource

Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before.

Maximize the Marriage of Marketing and Technology by Understanding Trends

.orgSource

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

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From Problem Child to Genius—Energizing Chapters

.orgSource

The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies.

A Publishing Strategy Makes Content Magic

.orgSource

What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation? It’s a tall order, but no wands or capes are involved.

Turn Customers Into Community

.orgSource

How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they sign on.

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you!

Grow Your Team’s Skills, But Don’t Forget Yourself

.orgSource

Smart CEOs understand that the quickest path to success is the one where the team travels with you. Skill-building across the organization isn’t just good leadership, it’s good for leaders. Professional development is a wise use of resources. Just be sure to make yourself part of the group.

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One Foot in Two Worlds—Expert Advice on Hybrid Events, Podcasts, and AV Tech

.orgSource

Laird Crawford has straddled the virtual and in-person worlds for some time now. He edits the mumbles out of podcasts and makes people look better on video than they do in person. Over the last 25 years, Laird’s company, Ian Ryan Interactive, has been my go-to for audio-visual success.

[WEBINAR] Top 10 Digital Marketing & Fundraising Trends To Watch in 2022

Nonprofit Tech for Good

Date: Wednesday, December 1, 2021. Time: 1pm EST / 10am PST (2 hours). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $20 (USD).

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Will Alexa Be a Regular at Your Future Meetings? — AI is Winning a Seat at the Conference Table

.orgSource

Artificial intelligence has moved into customer service departments. Whether it’s Alexa, Watson, or Hal, you can’t visit a website without a super-friendly little bot popping up on the right side of your screen. We are accustomed to the convenience of getting questions answered immediately.

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How To Eat an Elephant—Byte-Size Advice for Making Your Next Big Technology Purchase

.orgSource

What does a technology investment have in common with a woolly mammoth? You guessed it: They are both a big, hairy deal. Whether you’re looking for a small, mid-sized, or major system, a lot is riding on that purchase. The stakes are more about success than money.

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Giveaways and Gimmicks Are Short-Lived Solutions—Strong Membership Initiatives Begin With the Basics

.orgSource

From VIP clubs to fancy swag and tiered pricing, the tactics to win members’ hearts are only limited by imagination. When the economy, technology, or social disruption, like the pandemic, threatens to come between us and our reason for being, a little panic is understandable.