Association TV

Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members?

Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common.

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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

Have you ever been to a restaurant, museum or shopping mall and needed to use the bathroom? You begin by looking up and around for any sort of signage. You halt the conversation and break away from your loved ones.

Netflix-ing Your Association: How to Get More Views

Association TV

What do your association and Netflix have in common? More than you'd think. Education Digital Transformation News & Announcements Online Platforms Marketing

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

What is Sponsored Content and How To Make It (The Right Way)

Association TV

Welcome to the land of sponsored content. You might’ve done a flyover of the topic before, but we’re coming all the way in for a landing, so fasten your seatbelts – exits are found at the top of your screen, and refreshments are available in your kitchen.

How to Subsidize Your Filming with Conference Recaps

Association TV

If you have an annual event approaching, you might be wondering where to allocate your filming budget. Video Events Monetization & Revenue Education Online Platforms

Top 5: Things to Do When Your Website Isn't Loading

Association TV

404 Error, 500 Internal Error, that dreaded buffering wheel or gray sad emoji. Don’t worry, we’ve all been there. Education Online Platforms Technology Top 5

Should You Use Autoplay for Videos on Your Website?

Association TV

Hold on, when did websites start using video anyway? The first time a website hosted a video was way back in 1997 on a site called shareyourworld.com (now defunct, so you might end up in a risky site if you try to find it), which was similar to present-day YouTube.

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Digital Transformation: Bringing Your Association Into 2021

Association TV

Well, that only took 70 years. ASAE recently released the final issue of their magazine, Associations Now. Magazines were the primary vehicle for association content up until about 20 years ago, but readership has been in steady decline for the last two decades.

Are You At Risk? How to Stay Safe Online During a Pandemic.

Association TV

In 2020, while the American public was focused on protecting our families from a global pandemic and helping others in need, cybercriminals took advantage of an opportunity to profit from our dependence on technology to go on an Internet crime spree.”.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Cut The Clutter: Choosing the Best Videographer for Your Association

Association TV

There are a few different paths you can take to produce video content for your association or business. Freelancers, marketing agencies, production studios, recent communications grads with a DSLR and a twinkle in their eye are all fantastic options.

Web Accessibility: 5 Smart Designs to Engage Everyone

Association TV

As your website or content platform grows, so will your audience. Your devotion of energy and resources to create a beautiful, content-rich and relevant hub for your members and potential members will draw eyes, peak interest and encourage engagement. Online Platforms Membership Technology Top 5

What Every Association Needs to Know Before Making Video

Association TV

Education Digital Transformation News & Announcements Content Strategy Marketing

It’s Hip to be Square: A Case for Predictable Content Planning

Association TV

The best way to build and maintain an engaged audience is to keep them on their toes right? Don’t let your viewers relax for a second. Give them a promo jab, a marcom right hook, and just when they’re on the ropes — POW! —an an educational uppercut. The content belt is yours. The crowd goes wild….

Content is King: Key Steps to Creating an Engaging Content Calendar

Association TV

When deciding to incorporate video into your content strategy, most associations approach the idea with a departmental and transactional mindset: Member services needs a member testimonial for a new product offering. Events needs a sizzle reel for the annual conference.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

Sharing is Caring: Delivering Value to Your Members, On-Demand

Association TV

We’ve talked a lot about creating content offerings in digital formats to meet the demand of an increasingly younger member base, but have you considered how your members will access that content? Is it easy to find and easy to consume? Insider Case Studies

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How to Boost Your Association's Member Engagement

Association TV

How to boost your association’s member engagement. Congratulations! You’ve successfully built your association’s member base. Events Content Strategy Marketing Membership

Setting The Tone: The Impact of Music Choice in Video Development

Association TV

Why do people love to meticulously create curated playlists for events, for their day or for a certain mood? Well, it’s because they want to evoke a specific feeling or vibe with every selected tune.

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Gaining An Edge In The World Of Virtual Events

Association TV

If “pivot” was one of the most used words of 2020, what do you think was the most commonly asked question by associations? Right or wrong – my guess is, “How do I engage with my members if we can’t meet in per. son?”.

Teamwork Makes the Dream Work

Association TV

If you’ve already decided to move your association from analog to digital, you need to start thinking about how you will implement those changes in your organization.

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How To Create Value Before, During and After Your Event

Association TV

Chances are, your annual conference, trade show, summit or other live event looked a little different last year. Insider Case Studies Virtual Events Digital Transformation Content Strategy

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Tag, You're It! Taking Your Digital Transformation To The Next Level

Association TV

We’ve come to the end of this series, where I slowly but surely, give you tools and insights that you can implement to bring your association into the future. But, since it’s been a while, I’ll sum up the major points.

Tag 185

Can You Hear Me Now? Does good-quality audio really make a difference?

Association TV

Your members are listening. And if you want to interest, engage and inspire them, then what they hear is crucial.

Audio 167

The Future of Events: 5 Lessons From 5 Associations

Association TV

The past year has been one of consistent change for every industry. Everyone pivoted to work-from-home, and digital solutions became the new normal. But that doesn’t work for everything. Insider Case Studies News

Lesson 181

Order Up! Delivering Content Your Audience Actually Wants

Association TV

Let’s start this off with an analogy (we know you love those). A customer orders a pepperoni pizza. Instead of pepperoni, a Hawaiian pizza shows up at the door. The customer didn’t get what they wanted and now they’re disappointed.

Association Tech: Video is No Longer an Option

Association TV

Recently, our colleagues at Ricochet published a study that they conducted about the New Association Tech Ecosystem. We were thrilled to be part of this study, which looked at how the technology options for associations have grown exponentially in recent years.

Video 157

2D vs 3D: Choosing the Right Animation Style For Your Video

Association TV

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ).

Video 156

Good Governance Makes Data the Asset It Should Be

.orgSource

Is a hacker haunting your future? Or is your data dilemma more like a recurring headache? Data shouldn’t be a challenge. It’s an asset that should work for you. Two-point-five quintillion bytes of data are generated online daily, according to SaaS Scout Research Group.

In the Spotlight, the IDSA Foundation Finds Success

.orgSource

Most of us didn’t have viruses on our minds before 2020. Fortunately, some people make researching, preventing, and helping patients survive diseases like COVID-19 their life’s work.

Member Value Equals Sponsor Value

.orgSource

Digital Strategies Deliver the Goods If an abrupt pivot wasn’t part of your previous business experience, it’s on your radar now. One of my personal pandemic resets taught me that sometimes a sudden challenge is also an “aha moment”.

2022 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months. January.

Smart Sourcing Puts the World of IT Talent Within Reach

.orgSource

If you recently discovered that your IT bench is missing some important players, you are not alone. As increasing numbers of organizations move toward digital transformation or to strengthen data security, there is a shortage of talent to take them where they need to go.

Have Your Cake and Eat It Too!—A Hybrid Model of Association Management

.orgSource

Hybrid is not just for meetings anymore. The need to adapt to a changing environment has given creative legs to business thinking. We’re mixing, matching, and collaborating in remarkable new ways.

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Why Nonprofits Need to Be Early Explorers of the Metaverse

Nonprofit Tech for Good

The Metaverse is a broad term that encapsulates the next evolution of the internet.

Avatar 245

Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party.

Diversity Rules the Global Economy, Step Up to Success

.orgSource

We may have all come on different ships, but we are in the same boat now. Martin Luther King, Jr. The proof that we are citizens of the world, no matter how fiercely we choose to localize, was one of the pandemic’s profound lessons. Technology has created an interdependent global economy.

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Customer Experience Lifts Service to the Stratosphere

.orgSource

These comments from McDonald’s CEO, Chris Kempczinski to New York Times journalist David Gelles describing how the pandemic would change the company’s business resonated with me on a couple of levels. “We

What the Vietnam War and the Stockdale Paradox Can Teach Us About How to Face 2022

The MatrixFiles

It’s 2022 and it feels like 2021 again. We’ve got another COVID wave, more lockdowns, more virtual schooling, more work from home, canceled trips, and a country more polarized than ever. I can sense fatigue and hopelessness from my family and my staff.

One Foot in Two Worlds—Expert Advice on Hybrid Events, Podcasts, and AV Tech

.orgSource

Laird Crawford has straddled the virtual and in-person worlds for some time now. He edits the mumbles out of podcasts and makes people look better on video than they do in person. Over the last 25 years, Laird’s company, Ian Ryan Interactive, has been my go-to for audio-visual success.

Instagram Feed Fundraisers: What Nonprofits Need to Know

Nonprofit Tech for Good

Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit.

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