Salesforce.org Introduces Marketing Cloud for Nonprofits with Stronger Digital Engagement for Donors

Salesforce.org announced today its release of a new technology that aims to create more personalized experiences for email marketing.

Marketing Cloud for Nonprofits will allow nonprofits to use templates to create and deliver email campaigns to subscribers, volunteers, donors, sustainers and more. Furthermore, its integration with Salesforce.org Nonprofit Success Pack provides organizations the ability to provide data-driven and personalized outreach, as well as segment audiences to automatically create personalized email content around constituents’ interests, giving history, engagement and more in order to make recipients feel more connected to a nonprofit’s mission.

“While Goodwill is known for its many thrift retail stores and donation centers, our core mission is to provide job training and placements that help people build skills and gain economic stability,” said Onney Crawley, chief marketing officer of Goodwill Industries International, said in a statement. “To do this well, we must be able to share relevant communications with partners, funders and supporters that keep them up to date on important developments within our organization. Building these connections has never been more important, which is why I’m excited about how Marketing Cloud for Nonprofits can help organizations create more personalized and relevant communications at scale.”

The new addition integrates with Salesforce’s Nonprofit Cloud, a CRM platform that encompasses fundraising, marketing and engagement, program management and grantmaking tools.

“Nonprofits of all sizes aspire to engage with their donors, volunteers, and other constituents at the right digital moments that matter,” said David Ragones, SVP & GM Nonprofit Cloud at Salesforce. “With Marketing Cloud for Nonprofits, organizations who are both new to Salesforce or long-time users now have an easy on-ramp to a superior constituent experience with more personalized methods of engagement.”

For more information, visit salesforce.org.