Understanding the Psychology of Why Donors Give to Nonprofits
Nonprofit Tech for Good
AUGUST 14, 2022
When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? Are you acknowledging those differences in the way you build relationships with these supporters? If you answered “no…well actually… maybe,” then you are not alone. When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community.