6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
They are known for their loyalty to the causes they support. of the US population, but account for 43% of total US giving* 24% of Boomers say they were prompted to give an online donation because of direct mail they received* As one of the most philanthropic generations, Baby Boomers have had a considerable impact on the charitable sector.
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