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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Mobile Tops 2011 Nonprofit Technology Trends

Wild Apricot

A recent survey on Technology Trends for Nonprofits suggests that, compared to email and social media engagement strategies, nonprofits have a long way to go to tap into the fast-growing mobile audience.( read more ).

Mobile 112
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Study: More People Donated to Charity in 2012 Than 2011

Care2

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. one-time donations increased from 2011 to 2012. Check out the some of interesting data below.

Charity 75
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A Guide to Donor Retention

Bloomerang

Each year, FEP releases the findings of its annual survey. One aspect of this survey is about average donor retention rates over the years. In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. Surveying donors.

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Report Release: Upated Nonprofit Data Ecosystem Survey

NTEN

Unique about that report was that we also asked survey participants to grade their data ecosystems , which is what we call that network of tools organizations use to carry out their work. We re-visted this topic this summer for the 2011 Nonprofit Data Ecosystems survey, and are happy to release the report today (free for NTEN members). >

Survey 72
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Who Knew There was so Much to Email?

NetWits

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. And perhaps your next tweet or mailing. Corporate email programs often have the resources to run more sophisticated email programs than nonprofits. Building in targeting capabilities.

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Survey Says.

Connection Cafe

The 2012 report found that 77% of millennials surveyed have smartphones. 65% of the crowd surveyed report that they like to learn about nonprofits on the web, and 55% say they’re into learning about nonprofits via social media. And my favorite stat of all: 70% of millennials made donations to non-profits online in 2011.

Survey 35