2011 Online Giving Trends and 5 Tactics Your Nonprofit Must Implement Today


In our 2011 Online Giving Report we’ve combined findings from The Blackbaud Index of Online Giving with additional multi-year giving data, which allows us to pull out a very rich set of insights. Here’s a few of the highlights … Key 2011 Online Giving Trends Include.

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2011 Non-profit Social Networking Survey


You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). Facebook, Twitter); average community size in Twitter rose 627% to 1,792. How can I get the 2011 Social Networking Benchmark Report for Non-profits?

Trending Sources

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. 2) Convert Facebook Fans into Subscribers.

6 Takeaways From ShareThis’ Study on Social Sharing


Articles on TechCrunch and AllFacebook revieiwng this data seem to focus on Facebook ‘s stronghold on the clickthroughs of shared links, at 38% of all links shared by social means. 3) Facebook Is Not The Only Social Network.

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The Power of Social Fundraising and Friends Asking Friends [INFOGRAPHIC]


Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC.

Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice.

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How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.&#

Four Creative (and Smart) Uses of Social Media Icons in Nonprofit e-Newsletters

Nonprofit Tech for Good

The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. That said, optimizing your e-newsletter design for the Social Web is smart. e-Newsletters Social Media

The Big 3: SEO, Email and Social


Start a regular (weekly, monthly) newsletter where you deliver content that your supporters need, want, find useful. Build landing pages (for the calls to action you have in your newsletters) that have been optimized for those coming from your newsletter.

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HOW TO: Use Facebook Questions for Your Nonprofit

Nonprofit Tech for Good

Unlike the Q&A site Quora, Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Facebook

Why You Need to Game Your Supporters


You might be proud of your custom Facebook page and how many people follow you on Twitter. Game play is becoming a part of our daily lives, whether that involves planting crops on Facebook or just the subtle use of game mechanics marketers employ to lure us to their products and services.

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Is social media helping you meet your mission? It can!

Amy Sample Ward

For example, our goals with social media should identify the influence or impact we want to make, but not necessarily say we will do it on facebook. Last week, I had the opportunity to run a webinar on Nonprofit Webinars.

Getting the Most out of Facebook for Your Nonprofit Organization

ASU Lodestar Center

Facebook is a leader in social media, with approximately 500 million users across various demographics. By using Facebook, nonprofits can connect with other organizations and reach supporters. Here are a few tips for getting the most out of Facebook: Create a Page, Not a Group.

44 Ways to Turn Your Supporters into Fundraising Superstars


Register for our Peer-to-Peer Fundraising Newsletter. As Anthony Sicola’s recently mentioned, fundraisers who use who use social networking tools like Facebook, Twitter and YouTube increase fundraising results by up to 40%. Looking for additional resources like this?

The Rise of Mobile


Make sure to subscribe to the newsletter to get future issues. An additional interesting statistics: Social Networking sites like Facebook and Twitter now account for 22.7%

Nonprofit Engagement: Why Website Logins Matter


Think about the websites you most visit: Facebook , Google’s Gmail , Calendars and Docs , Yahoo , Netflix , NYTimes , Friendster –what, you don’t use Friendster anymore? These could be included online or in email newsletters.

5 Acknowledgement Email Tactics You’re Forgetting


That’s right – better than your fancy newsletter and much better than your unsolicited eBlast (though people tend to make some very simple and correctable mistakes in those types of emails also).

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11 Qualities of an Effective Social Media Manager

Nonprofit Tech for Good

The following is an excerpt from the newly released Social Media for Social Good: A How-To Guide for Nonprofits and was published in the September 2011 edition of Fundraising Success Magazine (@ frsuccess ). You have to be willing to be on Facebook personally or LinkedIn professionally.

So, You’re Thinking About Blogging? How To: Create a Blog for your Organization

Amy Sample Ward

Many participants were interested in using facebook as a communication platform for local campaigning and I created a session all about it. Last year, I had the unique privilege to help facilitate The Local Philanthropy Workshop with the TechSoup Romania team.

Boost Online Fundraising with Mid-Year Revenue Spikes


Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the full report today… 2011 Online Giving Report.

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How to Create Enough Good Content


As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win.

Technology & Community: Strategic Options for Building Movements

Amy Sample Ward

This morning, I had the huge honor of presenting the keynote at the 2011 MyCharityConnects Conference in Toronto, ON. If you ask people to like your facebook page, and they respond, what they are saying isn’t that all they ever want to do is like your page.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

e-Newsletter. There’s a lot of Google+ euphoria right now and postulations of Google+ being a Facebook, Twitter, and LinkedIn killer. e-Newsletter. Currently Google+ is only available to invited individuals. Brand pages are expected to be launched some time this fall.

Rally More Support for Your Cause: 3 Simple Ways to Add New Event Participants


Register for our Event Fundraising Newsletter to receive monthly content and resources specifically for event fundraising professionals. Sample tweets, emails, Facebook posts, employee memos, phone scripts, communication plans, and anything else they’ll need to inspire and manage their team.

50 Social Media Content Ideas

Connection Cafe

Tell me, does this sound familiar: You're staring at your organization's Facebook page and the writer's block is more like a writer's mountain. You have absolutely no idea what you are going to post to Facebook, let alone the (seemingly) 500 tweets you need to come up with.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff.

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Kickstart Your Supporters with 5 NEW Fundraising Contest Ideas


Encourage participants to engage their social network by updating your Facebook status 3 times in the next week. In communications to your participants be sure to provide participants with directions on how to update their Facebook status. Guest post by Amy Braiterman from [link].

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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A directory of quotes by famous people, this websites list thousands of inspirational quotes useful for Tweeting and Facebook Status Updates. A good quote is certain to garner your nonprofit Retweets and thumbs up on Facebook any day of the week.

Three Reasons Why Nonprofits Should Diversify Their Brand Online

Nonprofit Tech for Good

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Donors over 40 appreciate a strong website and an e-newsletter. And for all those that do use social networking sites, it is important to remember that 87% of America does not use Twitter and just a little less than half of Americans do not have Facebook profiles. Or e-newsletters.

11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. The upper right-hand corner is the most valuable section of your website—use it to plug your e-newsletter and group text messaging campaigns, donate now functionality, and social networking communities.

Build your Facebook fan base, increase online action


They’ve been doing some fantastic work with Facebook ads that we are excited to share with you. Before we dive in, here’s what you need to know about advertising on Facebook: 1) Facebook, like Google, makes it very easy to buy advertising in small amounts and with really precise targeting.

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Five Ways to Integrate Social Media Into Your Nonprofit’s Website

Nonprofit Tech for Good

2) Embed Twitter and Facebook widgets into your homepage. Both Twitter and Facebook offer widgets that simply require you to copy and paste a small piece of code into to your website. e-Newsletter :: Social Media and Mobile Technology for Nonprofits.

10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits.

Community Building begins with Community Organizing

Amy Sample Ward

Positive reinforcement is one of the best leadership development practices you can build into your work across the board, whether it’s online or offline, on your facebook page, newsletter, annual fundraiser or neighborhood events.

Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011. We want people to sign up to hear from us in any and all ways they would like and use those channels – email, Facebook, Twitter being the most popular channels.

Book: A Great How-To On Creating Social Content

Beth's Blog: How Nonprofits Can Use Social Media

Having a robust content strategy that can feed multiple channels – web site, print, email newsletter, social media outposts, and now mobile – is critical to success. 1=Daily: Tweets, Facebook updates, responses to comments. View on Amazon.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

e-Newsletter. So, under “Other profiles” enter the name of the link(s) and the URL(s) in the fields provided to your personal profiles on LinkedIn, Facebook, Twitter, etc.

Free Mini-Webinar on October 27! Mobile Social Networking for Nonprofits

Nonprofit Tech for Good

The webinar discusses the essential hardware necessary and features ten mobile apps that enable Tweeting, Facebooking, video and photo-sharing, live-streaming, group texting, and on-location donation processing from special events, conferences, protests, etc. e-Newsletter.

Meet the People We Work With

Vertex Systems

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. Don’t try to be clever and put your Facebook Page or Twitter Profile.