Hype vs. Reality: What digital channels are the most effective in 2010?
Care2
NOVEMBER 17, 2010
Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. So given I had access to a large pool of data for a large global multi-channel campaign I was involved with over the summer of 2010, I decided to try and provide the evidence for the value of each channel.
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