HOW TO: Engage 5 Generations of Donors and Supporters
Nonprofit Tech for Good
MARCH 25, 2014
Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. In 2012, 58 percent of boomers donated online compared to 44 percent in 2010. Generation Z (Born 2001–Present, Currently Ages 13 and Younger).
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