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What’s ahead in 2010?

Amy Sample Ward

weeks offline with friends and family for the holidays. As much as my life is fueled by my work and connections online, it sure was wonderful to unplug and recharge. My Focus for 2010. Your Focus for 2010. What are you focusing on at work that’s new? I’ve just spent a very wonderful 2.5

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

It usually doesn’t work out so well. Said another way – what works offline also works online. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Ever buy something that’s “one size fits all?”

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professionals

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

People who give online are no different from other donors in that most of them expect a relationship— not simply a transaction—with the organization they support. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Work hard to win them over.

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Funneling Frustration: Building the future for technology and social change

Amy Sample Ward

At the end of 2010, I started having a weekly, 30-minute skype call with my friend Vanessa Rhinesmith. We do not work together. When one organization says they want the software or platform to work differently, it’s a nice feautre request email that may even get a “thank you for the input&# message in response.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Those unsubscribe numbers don’t indicate that you should stop or change that message, but that you should work to more closely segment your list and target your messages.

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Wisdom 2.0: Balance in A Hyper Connected World

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I spent most of the day offline at the Wisdom 2.0 The conference was created by Soren Gordhamer in 2010, author of the book, Wisdom 2.0. I attended the first conference in May, 2010 was filled with gratitude to Soren for the amazing experience and opportunity to reflect life and balance in age of social networks.

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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. WWT 2010: Apps and Tools to Energize Your Base. Use different links on different sites to see what really gets people clicking through. Nutshell Mail – [link].

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