How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Twitter engagement rates for brands are actually higher on the weekend. According to this Mashable study , Pinterest actually drives more traffic to publishers than Twitter, LinkedIn and Reddit combined.

10 Things I've Learned Over 2,000 Tweets

NetWits

Twitter was a backchannel for conversation throughout the day's activities, and I met many new colleagues and friends via this channel On May 18th, 2007 at 5:18pm I tweeted for the first time, saying "@Ruby. I vote teleporting." I was at the 2007 Personal Democracy Forum , and if memory serves correctly, I was replying to a general question another attendee, Ruby Sinreich, was asking of other attendees.

Trending Sources

Just When You Thought Direct Mail Was Dead | Nonprofit Trends with.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels.

7 Online Fundraising Tips I Learned By Participating in Movember

NetWits

It was interesting seeing which platform (Facebook, Twitter, email, face-to-face, etc.) I could post photos on my giving page, via the Movember iPhone app, and we were definitely encouraged to use them on Twitter and everywhere else.

25 Largest Online Fundraising Nonprofits in 2010 | Nonprofit.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 25 Largest Online Fundraising Nonprofits in 2010 Posted by Steve MacLaughlin on May 10th, 2011 The Chronicle of Philanthropy is not only a great publication, but they also publish some excellent research about online fundraising trends. Recently The Chronicle published data about online giving for 2010. billion online in 2010.

I'm on a Horse! Four Lessons From Social Media in 2010

NTEN

NTEN friend Janet Fouts -- have you read Social Media Nonprofit Tweet yet? -- invited a few folks to share the big lessons they learned from social media in 2010. Because I learn something new every fifteen minutes on Twitter, I had a hard time narrowing it down. Every time you cross-post the exact same event announcement on Twitter, LinkedIn, and Facebook, you know you're not going about things the best way. On Twitter, anything with a link rules.

Should CEOs and Executive Directors Use Social Media?

Beth's Blog: How Nonprofits Can Use Social Media

You may be wondering if that means that your executive director and CEO needs to write a blog or have their own Twitter account to share their wisdom. There are definitely some benefits to having your executive director or CEO being present on social media channels.

5 Ways to Increase Peer-to-Peer Fundraising

NetWits

Follow them on Twitter and retweet relevant posts. Learn why they are involved, what motivates them, and engage them through different channels. million in 2010. Armed with a fundraising page and email tools, peer-to-peer fundraisers turn their family and friends into donors.

Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. We saw a lot of interest and click thrus from Twitter particularly.&# Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page.

Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing

Beth's Blog: How Nonprofits Can Use Social Media

And, you can use social media tools such as Twitter, Facebook, Blogs, to support engaging crowds to participate in the activity. Crowds create original works of knowledge or art. The Royal Opera used Twitter to crowdsource a new opera. Crowdsourcing 101.

5 Myths about Online Giving | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. 33% of online donors will switch channels to become offline donors. Social media sites like Facebook, Twitter, and YouTube have been successful raising money for Friends Asking Friends events.

A Reflection on Networked Professional Learning

Beth's Blog: How Nonprofits Can Use Social Media

Since I’m working on an array of subjects over the past five years, I have a lot of them in my RSS reader and Twitter lists or I find them via keyword scans.) Key skills and tools may include search on Google, social media channels, and bookmarks. Black-Crowned Night Heron.

The 2 Key Elements of Successful Fundraising Campaigns

NetWits

1) A multi-channel approach to engagement. Multi-Channel Engagement. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days. Social Media: If you don’t have time for Facebook and Twitter… you need an intern!

Game Changing Strategies for Nonprofits in 2011

Frogloop

I’m discouraged by the amount of time many nonprofits are spending on new tools (like Facebook and Twitter), which may or may not work for fundraising, at the expense of optimizing their own sites! I saw (and responded to a few great appeals in 2010) but much nonprofit communication still seems artificial, inauthentic and dare I say boring! Fundraising is all about channel integration. What fundraising strategies will be a game changer for nonprofits in 2011?

How can we prepare organizational leaders to work in a networked world?

Beth's Blog: How Nonprofits Can Use Social Media

Social media in its many forms – blogs, Twitter, social networking sites, wikis, etc. – Photo by Eric Eugene Kim. Guest post by Patti Anklam.

9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. Examples: San Jose Opera use of #Operaplot Twitter Hashtag.

How Minnesota’s ‘Networked Nonprofits’ Raised over $10M in 1 Day!

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: Last year I covered Give to the Max Day and the impressive results. This year before the event Jeff Achen write a post sharing their strategy for 2010. This guest post discusses the results. Twitter = 827.

The Future of the Nonprofit Office: Working from Home v2.0

NTEN

As the popularity and use of social media sites like LinkedIn, Facebook, and Twitter continue to grow at staggering rates, we can expect these tools to become more and more a part of everyday business for employees. Your office will extend into this channel, and you'll need tools for you and your employees to manage this extension of your organization's online presence. HootSuite and Tweetdeck are organizational tools that help users manage their social media channels.

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Nine Ways Networked Nonprofits Use Slideshare

Beth's Blog: How Nonprofits Can Use Social Media

As a speaker and trainer , Slideshare, along with wikis, Twitter, and other tools are important part of my trainer’s social media toolbox. NTEN set up an event area on Slideshare for the NTC 2010. Some events have set up branded channels, like the Bar Camp Channel. (5)

Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. I was in Oakland, CA and discovered Fenton's Creamery , famous for its ice cream.

How Useful is Social Media to Nonprofits?

Frogloop

According to Idealware’s survey of over 750 nonprofit staffers: Almost 80% "think" that they reach new supporters using Facebook, Twitter, video sharing sites like YouTube, and blogging. While many nonprofit staff were optimistic in hopes of reaching constituents and building better relationships with them via social networks, nonprofit staff clearly don’t think they are raising money through these channels.

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5 Questions: Superheroes of Online Fundraising: Become a Data-Driven Strategist

NTEN

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. What's the most important trend in nonprofit technology for 2010? I think the most important trend this year is multi-channel convergence: using mobile, email, web, broadcast, print, twitter, etc. Where can people follow you online (twitter, blog, etc.)? Twitter: @dijulio.

How-to: Make Your Nonprofit Video More Social

NTEN

Promote your video in a variety of social media channels. If your video lives on Youtube, for example, shorten that link and share it on Facebook and Twitter, then encourage supporters to continue to grow the conversation. By Melissa Nelson, Media Production and Outreach Manager, Blackbaud. Video is a great way to engage constituents in your mission. It adds a visual element to what might be an otherwise text heavy email, blog, or website.

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10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

That said, in addition to being a great tool to build your e-Newsletter list , if your nonprofit is regularly updating Facebook and Twitter accounts, then your organization needs to be able to produce, contribute, and distribute fresh, quality content.

HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. channel/nonprofit-tech-2-0-live.

Say What? Build a Social Media Listening Dashboard for Your Nonprofit

NetWits

I originally developed this content with Danielle Brigida ( @starfocus ) for the 2010 Blackbaud Conference for Nonprofits, and I’ve used it many times since then to help organizations get their programs off the ground. Is your organization listening to social media channels?

Back Channels, Workflow, Data, Twitter, and me

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&# What is it about Twitter that seems so, well, besides the point? Why aren’t I Twittering away , like so many of my nptech colleagues?

25 Ways to Increase Your Organization's Communication Capacity

NTEN

Come to our session at the 2010 Nonprofit Technology Conference to hear the rest! Don't waste time with channels that might be the next big thing (or a past big thing) if your target is using the old standby. and hootsuite.com allow you to post to Twitter, Facebook and more at the same time. A regular Twitter stream is more effective than 3 posts a week, all at the same time. Tirza Hollenhorst, ifPeople.

Tips for Remote Presenting

Beth's Blog: How Nonprofits Can Use Social Media

If you are presenting remotely you need two things: a robust Internet connection and a moderator in the room who can serve as a bridge between you and the folks in the room. It is also helpful to have a back channel for communications with the moderator. Financial Officers Group.

Effective Uses of Social Media for Fundraising

NTEN

YouTube, Twitter, and Facebook are all growing in popularity as referral sites for online donations. We see online fundraisers using social media channels to augment -- or in some cases replace -- what they have done in the past with email. Philip King, Artez Interactive. There may come a day when your Facebook fan page has more traffic than your actual website. Hard to believe? Just talk to the people at Coca-Cola.

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Are Qwerty Monsters the Nonprofit Donors of the Future?

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday I had the pleasure of participating in the final #zoogood Twitter chat of 2010. Mobile can’t be this separate tactic or channel in your communications strategy. Yesterday I had the pleasure of participating in the final #zoogood Twitter chat of 2010.

"Google Was Our First Office": Managing a Worldwide Staff

NTEN

A print magazine is one of PT's main activities, providing an additional channel for the global community of young Jews to exchange ideas. . Social Media helps PresenTense manage their big community: they use Facebook , twitter and Google Apps. Efrat Ben-Dor Erez, NPTech Israel.

Hype vs. Reality: What digital channels are the most effective in 2010?

Frogloop

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. Should we use Twitter and Mobile?" "Is So given I had access to a large pool of data for a large global multi-channel campaign I was involved with over the summer of 2010, I decided to try and provide the evidence for the value of each channel.

Knitting Together Your Website, Email, and Social Media Content

Beth's Blog: How Nonprofits Can Use Social Media

Step 2: Share Across Channels. With everything connected, now you can start thinking about ways to strengthen the bonds between your online channels, which encourages your supporters to move between them and to connect with you in multiple ways. Guest Post by Kivi Leroux Miller.

Social Media and Governance: Reflections from BoardSource

Beth's Blog: How Nonprofits Can Use Social Media

I started the social culture discussion with a story describing an Twitter and board meeting experiment I did back in 2008. It also made me wonder about how you could parallel what happens in other channels, like the phone. Board source. View more presentations from Beth Kanter.

Jumo: A Social Network #Win or #Fail?

Frogloop

Are niche social networks the best way to mobilize people and channel their energy into supporting nonprofits? While Jumo has some cool Facebook integration, Twitter-like features and uses an algorithm to suggest projects and issues, many nonprofit campaigners say it needs to do much more to make it a valuable online social community that will lead to a deeper engagement. Will it turn more people into repeat donors and committed activists?

50 (More) Social Media Tactics for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Using your various social media channels to meet strategic goals is the right way to operate, but sometime you need an idea or two to help you get there. User Twitter Widgets to display updates on your website or blog. View more presentations from Chad Norman.

What is Jumo? | Nonprofit Trends with Steve MacLaughlin | a.

NonProfit Trends

Posted by Steve MacLaughlin on November 30th, 2010 Jumo means “together in concert” in Yoruba, a West African language. About $500,000 came from unnamed individuals in the early days and in September 2010, Omidyar Network announced a grant of up to $750,000.

25 Ways to Increase Your Organization's Communication Capacity

NTEN

Come to our session at the 2010 Nonprofit Technology Conference to hear the rest! Don't waste time with channels that might be the next big thing (or a past big thing) if your target is using the old standby. and hootsuite.com allow you to post to Twitter, Facebook and more at the same time. A regular Twitter stream is more effective than 3 posts a week, all at the same time. Tirza Hollenhorst, ifPeople.

How To Make A Back Channel Light Up Like Clark Griswald's House

Beth's Blog: How Nonprofits Can Use Social Media

I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald 's House at Christmas!". This is where a back channel like Twitter can be really useful.