Care2

APRIL 12, 2011

But do celebrity endorsements across different channels work these days? T he 2010 Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness , report showed less than 12% of ads using celebrities exceeded a 10% lift, and one-fifth of celebrity ads had a negative impact on consumers. It depends.

Celebrate 68

Celebrate Activities Active Activism 68

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Disparate marketing channels complicates the life of the average NPO today. Check it out on your mobile phone.

Mobile 99

Mobile Conference Resource Social 99

Connection Cafe

SEPTEMBER 18, 2013

And, social media isn’t viewed as an appropriate fundraising channel for any age group. Baby Boomers will exert an outsize influence on charitable giving for the foreseeable future, but Generation X is quickly catching up. The value of some channels (e.g. And, that’s just the beginning. Civics are the most generous generation.

Giving 34

Giving Canada Generation Social Media 34

Connection Cafe

JULY 6, 2017

The good news from all of this is that online givers help to bring the average age of a nonprofit’s donor base down, but it can still be a very viable channel for older donors too. This tends to skew income comparisons with older donors across giving channels. It’s a trend that often has more questions than answers.

Offline 35

Offline Donor Online Retention 35

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. Is this a multi channel campaign? Tell me about this year’s campaign? What are your SMART objectives?

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) These channels will develop and co-exist.

Mail 47

Mail Social Media Online Advocacy 47

Care2

FEBRUARY 3, 2011

The Congressional Management Foundation just released their report, Communicating with Congress: Perceptions of Citizen Advocacy on Capitol Hill that surveyed 260 congressional staff in October of 2010 about their opinions and practices on constituent communications including email and social media. Content Trumps Channels.

Channel 78

Channel Influence Report Advocacy 78

Tech Soup

DECEMBER 9, 2013

Now that this year is wrapping up and we have the verdict on nonprofit technology trends for 2013 , we queried charity Technorati like Amy Sample Ward, Beth Kanter, Marnie Webb, Peter Campbell, Nicole Wallace, the entire crew at Idealware, Lucy Bernholz, and other luminaries to find out what is in their crystal balls for 2014.

Celebrate 90

Celebrate News Technology Nonprofit 90