How To: Create a Listening Dashboard for your Organization

Amy Sample Ward

Think of all the places your organization’s name, staff, projects, programs or focus area could come up in the news, in campaigns, or in online conversations. To stay on top of it all, I suggest you create a listening dashboard for your organization - and here’s how to do it!

Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. Describe how your social media objective supports or links to a goal your organization’s communications plan?

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Trending Sources

Using the Social Web to Make Local Impact


Friday, October 2, 2009, is LIVE STRONG Day. I’m hoping you’ll be inspired and begin to get a vision for your organization by seeing what LIVE STRONG is doing with social media. As part of the LIVESTRONG Action campaign the LIVE STRONG day is focused on unifying people from all around the world through local events and activities that celebrate cancer survivorship. It’s also designed to generate awareness and foster support so the world can be freed from cancer.

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How Do Other Organizations Control Administrative Costs?

Tech Soup Blog

For many organizations, the terms "transparency" and "accountability," when uttered in the same sentence as "indirect/administrative costs," mean only one thing: it's time for another round of belt-tightening.

Have a Contest to Increase Web Traffic.


You hear over and over again that your organization should drive more traffic to your website, but how? If you look around the web you see articles for increasing your web visibility through internal and external SEO, but there has to be an easy thing that you can do today to drive web traffic…isn’t there? There is! Plan a contest on your website

Best Campaigns of 2009


In 2009 their campaigns made me laugh or helped me channel my frustration over injustices into action. Here’s my list of the best websites and online campaigns from 2009. In 2009, Charity:Water raised over $650K via social media, said Scott Harrison back in late September.

Lights. Camera. Help. Opens Submissions for Nonprofit Film Festival with Pre-screening in Austin, Texas

Connection Cafe

opening night pre-screening here in Austin and was blown away by the powerful videos shared by the four nonprofit organizations screening their video entries. Proceeds from the event with go to the organization that is the subject of the winning video.

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2009 NTC Preview: Dahna Goldstein and Bev Magda on Managing Change


The best software in the world won't do an organization any good if they can't get their staff to use it. We're even luckier that she's teaming up with Bev Magda, CIO of the Humane Society of the United States for a session at the 2009 NTC , " Technology Ch-Ch-Ch-Change: Managing Technological Change in Your Organization" . Dahna Goldstein Bev Magda I used to do technology consulting with nonprofits, and I found that the work was about 10% technology, 90% psychology.

Volunteering: Making the Connection

Connection Cafe

This year some of my coworkers and I were inspired to volunteer with an organization called TAP - Theatre Action Project , which works with youngsters to encourage creative expression while learning critical life skills and building self-esteem and confidence.

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Report: Rural-Based Organizations Receive Fewer Grants than Urban NPOs

NonProfit Hub

According to a report issued by the United States Department of Agriculture Economic Research Service, rural-based organizations received just 5.5 In 2005, the value awarded to rural organizations was 7.5 percent of all grants, and fell to 7 percent in 2009.

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10 Tips for Managing Social Media Burnout

Nonprofit Tech for Good

Don’t update your organization’s profiles on the weekend. If you work in an office, then when you leave for the day, leave the work in the office and don’t login to your organization’s profiles when you get home. I do use the Nonprofit Organizations Facebook Page for work. Tell her or him that it’s for the sake of the organization. Your mental health is essential to a successful social media strategy for your organization.

Active, Advanced or Averse - Nonprofit Change & Social Media

Connection Cafe

The crux of his post: nonprofit organizations haven’t bothered to “to show up in a big way” in new marketing and communications efforts – namely social media from fear of change. Author: Jordan Viator.

Google Media = Nonprofit Grants, Blogs, Video and Maps Galore

Connection Cafe

I must say, I was thrilled to see such a huge, powerful technology coming to not only support but evangelize their myriad programs offered at no cost to nonprofit organizations.

Let’s Chat – Considering if Chatter can help your Organization

Connection Cafe

In addition to the ways the Salesforce platform is helping organizations integrate with social data, I pointed to a few other tools that are available for anyone to use. The other side of Social CRM is what is changing inside organizations; how communication between organizational staff is getting more social. Employees at your organization are using IM, Skype, social networks, and collaborative file and note sharing tools to communicate and exchange information and do their jobs.

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The 4 Must-Haves of a Successful Web site Redesign

Connection Cafe

Many organizations make the mistake of organizing their web site in a way that makes perfect sense to their staff or internal stakeholders, but is not ideal for the users of the site. Strong Structure – Your content architecture should both reflect each of your priority audiences and allow you to communicate what’s most important to your organization.

Socially enabling your mission – how nonprofits can benefit from online communities

Connection Cafe

And this technology is allowing nonprofits to have truly "socially enabled missions" by empowering their supporters to take action on behalf of their organization like never before - whatever that desired action may be for any given organization.

The 10 Commandments of Effective Homepage Design

Connection Cafe

I’m hoping it will be a great tool for them to use to convince others in their organization to make some iterative changes. Author: Lacey Kruger. Just coming out of the Homepage Design Slam session at the Summit, I wanted to provide a brief recap for those who couldn’t make it. Don Roach, our Art Director, and I led the session and got some great (and brave) volunteers to project their homepages and subject them to constructive critiques from their peers.

How can nonprofit organizations measure community engagement?

ASU Lodestar Center

Nonprofit organizations have the ability to connect and mobilize individuals. According to Frumkin (2002), nonprofit organizations are “ideal vehicles for foraging networks of weak ties that link people together.” 2009, May 1).

Thanksgiving 2009

NCE Social Media

Many Arc chapters have joined the socialmedia-sphere in 2009. News organizations that continue to use social media even though there isn’t revenue in it. Here is my top ten list of socialmedia things I am thankful for this year. All of the games on Facebook. Open APIs and deals between social media sites. People are still trying to figure out how to raise money through social media. Realtime search. Twitter lists. Building my agency’s brand through social media.

Present with me at the NTC!

Connection Cafe

If your organization is pinching pennies these days but you'd like to go, check out the scholarship program to help send qualified 501c3 staff. I've been asked to lead a session at this year's NTC conference in San Francisco (April 26-28). I'm honored to contribute because the NTC ( NTEN's annual get together) is the conference to attend for anyone working in the technology field for nonprofits. Having attending 6 or 7 now it's definitely an event I look forward to and highly recommend.

5 Steps to a Successful Social Media Strategy

Amy Sample Ward

It isn’t something that lives in its own department, nor does it have staff that are separate from the rest of the organization. Evaluate your goals and objectives, as an organization. Identify the resources currently available within your organization.

Craigslist Foundation Bootcamp 2009

Beneblog: Technology Meets Society

Enjoyed my day in Berkeley yesterday at the Craigslist Foundation Bootcamp 2009. Enjoyed Deb Jospin and Shirley Sagawa discussing the Charismatic Organization, their recent book. They had more than 1000 folks show up to talk about service, nonprofits and social action.

HOW TO: Use Twitter Lists to Promote Nonprofits and Causes You Care About

Nonprofit Tech for Good

Twitter’s new Lists are a great way to organize your followers, and with a little intention and a dose of good will, Twitter Lists can also be used to promote your favorite nonprofits and the causes you care about. Personally, I am quite saddened by the rapid loss of wildlife around the world, so my “Favorite Nonprofits&# list has quite a few wildlife conservation organizations [ @diosacomm/ favoritenonprofits ].

10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Need Some Inspiration To Video Blog? Look no further.

Beth's Blog: How Nonprofits Can Use Social Media

Steve's book is due out in December, 2009, and while it doesn't focus exclusively on nonprofits (or one camera), judging from the sneak peek at the draft - it's a must read. Now all I need to find is some additional brilliant examples of nonprofit organizations using FLIP cameras.

Can A Public Nonprofit Dashboard Be Your Organization's Best Friend or Worst Enemy?

Beth's Blog: How Nonprofits Can Use Social Media

An organization's dashboard is an internal report and the data not shared publicly (although NTEN shared its Dashboard spreadsheet template recently). . What if the default was to share your organization's dashboard openly with everyone? Photo Source: Indianapolis Museum of Art Blog.

2009 Nonprofit Tagline Awards

Amy Sample Ward

A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but the 2008 survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. All entrants will receive a free copy of the fully-updated 2009 Nonprofit Tagline Report in late 2009.


Social Media in the Nonprofit Workplace: Does Your Organization Need A Social Media Policy?

Beth's Blog: How Nonprofits Can Use Social Media

But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. Not only about the potential concerns and how to respond, but how the organization or its internal culture can embrace social media.

2009 eCampaigning Review Released

Amy Sample Ward

I also referenced the report in my latest presentation slides about social media use by individuals in nonprofit organizations.). Resources or capacity are still an issue - the big organizations do better with online actions. This isn’t really a surprise as bigger organizations naturally have more people/staff and time, technical capacity and so on (many groups working on advocacy have only a couple people vs a large organization with hundreds).

Avoiding the Participatory Ghetto: Are Museums Evolving with their Innovative Web Strategies?

Museum 2.0

He spoke convincingly about how the dashboard and other efforts are helping the IMA become a more transparent, open place that respects and involves visitors in all aspects of the organization. I just got home from the Museums and the Web conference in Indianapolis.

5 Key Metrics to Improve Your Email Campaigns


Typical issues causing unsubscribes include: recipient no longer interested in your organization, emailing too frequently, emailing inappropriate content to a subscriber (e.g Familiarize yourself with your organization's typical benchmark levels for each metric by type of email (fundraising vs. newsletters) is instrumental in helping to spot anomalies. Jeff Patrick, Common Knowledge. How did your last email fundraising appeal perform? Did your new email template work?

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The State of Online Fundraising


The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009. The 2009 eNonprofit Benchmarks Study , authored by M+R Strategic Services and NTEN , surveyed 32 nonprofit organizations and found an average gift size of $71. Steve MacLaughlin, Blackbaud.

New SSIR Post: Will 2009 Bring Social Learning Spaces to Life?

Amy Sample Ward

When I talk with organizations about how they are using social media tools to engage online, whether they’ve already started or not, I find that the most common approach is to set up that Facebook group, add a blog to the website, or even set up a wiki for an event. If your organization has an offline, real world event for volunteers, be sure to have digital cameras and video cameras available if possible for people to capture ideas and take-aways from conversations.

10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

in September of 2009, I had very low expectations. Not only that, blogging can dramatically transform search engine results for your organization, but that is another blog post. Blogging only about your organization and its work is a mistake.

2009 Member Appreciation: Daily Member Prize Winner for 11/17


With all the buzz about Twitter and Facebook Causes over the last year, I feel like the focus on Second Life for nonprofit organizations and causes has diminished a bit.

10 Disruptive Technologies You Need to Think About


If you're a small nonprofit, you won't see a ton of cost savings, but it will add up for larger organizations. This isn't likely to trickle down to the little guys, but it could impact larger organizations. Every Wednesday, Gartner does a free webinar on a variety of topics.

2009 GreatNonprofits Youth Thrive Awards

Amy Sample Ward

The 2009 GreatNonprofits Youth Thrive Awards will recognize the top-rated youth-focused nonprofits. In the month of September, the small, medium, and large organizations with the most positive reviews will be featured on GreatNonprofits and Guidestar. Reviews show the real human impact of a nonprofits and raise the visibility and credibility of those organizations,” says GreatNonprofits CEO Perla Ni.

2009 Member Appreciation: Daily Member Prize Winner for 11/10


You and your organization will be receiving a copy of Google Analytics 2.0 , by Jerri Ledford and Mary Tyler, courtesy of the good folks at Jossey-Bass/Wiley. Another day, another daily NTEN member winner!

Time Management Tips for Nonprofit Techies and Social Media Strategists

Beth's Blog: How Nonprofits Can Use Social Media

I would love it Steve, if you were to write a resource rich post about the art and science of using LinkedIn - not only to build your career, but as a professional networking tool on behalf of your nonprofit organization.

Raise Money on Facebook: Four Strategies You Need to Know About


As of September 2009, scores of Facebook applications have been developed to support the nonprofit sector in one way. Over $5 million has been raised in 2009 alone. In April 2009, the Washington Post published a critique of Facebook Causes on the basis that it wasn't an effective tool for raising money. The author updated this article in September 2009 as part of Mozilla Service Week. Peter Deitz, Social Actions.