Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. Describe how your social media objective supports or links to a goal your organization’s communications plan?

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10 Nonprofit E-newsletter Resources

Have Fun - Do Good

"Blogs are great because you can re-purpose some of the content from your posts in your e-newsletter," I told a large group at a recent social media training. How many of you have an e-newsletter?". It is amazing to me how many organizations and entrepreneurs don't have an e-newsletter, or if they do, it is deathly boring. newsletter.

Trending Sources

10 Tips for Managing Social Media Burnout

Nonprofit Tech for Good

Don’t update your organization’s profiles on the weekend. I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. If you work in an office, then when you leave for the day, leave the work in the office and don’t login to your organization’s profiles when you get home.

10 Fast Tips to Boost E-newsletter Performance

Frogloop

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. The top area of any e-newsletter is prime real estate. Do their answers match up to what people are clicking on in the e-newsletter? Ask For Feedback: Ask subscribers what they would like to see in future e-newsletters.

5 Key Metrics to Improve Your Email Campaigns

NTEN

Typical issues causing unsubscribes include: recipient no longer interested in your organization, emailing too frequently, emailing inappropriate content to a subscriber (e.g Familiarize yourself with your organization's typical benchmark levels for each metric by type of email (fundraising vs. newsletters) is instrumental in helping to spot anomalies. Tags: email jeff patrick measurement Newsletter NPTech NTEN Jeff Patrick, Common Knowledge.

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The 4 Must-Haves of a Successful Web site Redesign

Connection Cafe

Our art director, Don Roach and I recently authored an article on successful web site redesigns for our monthly "Connections" newsletter. Many organizations make the mistake of organizing their web site in a way that makes perfect sense to their staff or internal stakeholders, but is not ideal for the users of the site. A strong information architecture is scalable to grow with your organization, so that you can add information to your web site over time.

10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

A Very Brief Primer: Measuring the Return on Investment of Nonprofit Technology

NTEN

ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends. An ROI process focuses on identifying and unpacking the benefits of efficiency and effectiveness and how these support your organization's mission. Nonprofit organizations can also use a ROI process after implementing a small pilot project to determine what the full cost/benefit implications are for a larger project.

10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

in September of 2009, I had very low expectations. Not only that, blogging can dramatically transform search engine results for your organization, but that is another blog post. Blogging only about your organization and its work is a mistake.

What the Business Sector Can Learn from Nonprofits

NTEN

I even organize conferences and events like the Women Who Tech TeleSummit that have a progressive slant. While it's true many more women work in the nonprofit tech and social media sector then in the business sector, many nonprofit conference organizers and steering committees also feel that diversity plays an important role in their conferences and it shows in their planning and through their panel speakers. O'Reilly, bloggers, and other conference organizers responded immediately.

Dashboards: Track Your Organizational Progress

NTEN

If your organization hasn't spent much time developing a dashboard, let our experience be your guide. While I'd like to think my address fixing skills were impressive enough to warrant this apparent increase in responsibility, the more likely explanation is that these two projects carried about the same importance to the organization -- which should give you an idea about the perceived value of our Dashboard at the time. Does this mean 5,000 individuals or 5,000 organizations?

How to Create Enough Good Content

NTEN

As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win.

Are Nonprofit Email Newsletters Really A Waste of Time?

Connection Cafe

” He went on to say “Email newsletters don't get read, yet they take more effort to prepare than a 250-word email” He concluded, "email is still a killer application, but only when used properly.". ” Many nonprofit newsletters are unfortunately poorly executed.

Cloud Computing 101: What You Need to Know

NTEN

What relevance does it have to a nonprofit organization like yours? Cloud computing benefits nonprofit organizations of any size; small, medium or large organizations all have access to the same technology in the cloud. As seen through the eyes of a nonprofit, there are many advantages to cloud computing: Flexibility: Scale up and down to meet your organization's requirements. You can adjust your IT expenditures to meet your organization's immediate needs.

How to Leverage Your Newsletter Subscriber List to Solicit Online Donations

NetWits

I speak to nonprofit organizations all the time about their internet and email marketing strategies. So my question is: are you afraid to ask your newsletter subscribers for money? If your answer is “yes”, I thought I would share my experience with one organization that just might change your mind.

Finding the Best People: Strategies for Effective IT Hiring

NTEN

With increased competition for talent, demand for higher salaries, and specific required skills, hiring for technology staff within nonprofit organizations is particularly challenging. Use a strategic and inclusive approach to understand the current and future technology needs of your organization. What IT functions and infrastructure currently exist in our organization? A concise and compelling overview of your organization, including mission and impact.

Can Social Media Marketing and Traditional Marketing Coexist?

NTEN

After decades (or more) of honing your marketing strategies, now is not the time to drop the tried and true when social media marketing is still so unproven for your organization. Listening refers to searching the social web for relevant keywords including the name of your organization, key people, industry terms, even your competing or sister organizations. After you spend time listening, you can begin to participate and add your organization's voice to those conversations.

New Media, Old Media, and Your Nonprofit

Tech Soup Blog

I get excited by nonprofits adopting new , unusual , and even controversial social media campaigns, but I also get excited by a well-written quarterly newsletter or an unusual donor event. Tools Social Networking Donors Running Your Organization Online Fundraising Clients Online Activism Using the Web and Internet Online Fundraising Here's a provocative question from James on the Social Actions community blogs: What if they don't know about social media?

Gobs and Gobs of Data: Strategies for Visualizing and Sharing Policy Content

NTEN

Policy-oriented organizations have long produced dizzying amounts of statistical content. Smart organizations create and publish their data widely to other sites, widgets, social networks, and aggregation applications. So how can your organization tap into these tools and trends? But let's start with a few simple principles to jumpstart how your organization can improve its use of data online. Tags: NPTech data NTEN Newsletter kurt voelker

My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

I've had a post in draft for a couple of weeks now about some personal/professional goals or my New Year's resolutions for 2009. I read Chris Brogan's " Your 3 Goals for 2009 " and I loved his process. Think of how you want to be successful in 2009. What are your goals for 2009?

ROI 1

Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

The September 2009 issue of NTEN Connect had a review of trends in online giving. 2009 proved to be another important year for online giving by nonprofit organizations. Blackbaud’s research found that online revenue grew by 46% in 2009 compared to 2008.

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Frogloop

Are enewsletters still worth your organization’s time? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online fundraising grew 14% from 2009 to 2010. However, it’s important to note that the 2010 fundraising response rate was actually 0.08% and fell 19% on average from 2009 to 2010.

Open Source Donor Management Systems: Know Your Options

NTEN

Donors are the lifeblood of nonprofit organizations. Some basic interactions -- such as ones to support program attendance, events, pledges, payments, communications (mailings, email blasts, phone calls) and membership -- are included with the base product, but many organizations will want to spend time (or money to hire a consultant) to configure the system further to better support more robust functionality. Organizers Database (ODB). by the Organizers’ Collaborative.

Managing Technology Change: Imagine All the People

NTEN

It is critical, especially during tough economic times, to ensure technology projects within your organization are completed on time and within budget. It's important not to forget that your organization is made up of people and, therefore, consideration for the effects of the technology change on these people is important to the success of the project. That's why it's important to consider the effects of a technology change on the people within your organization.

What You Are NOT Doing CAN Hurt You

NTEN

The most popular pieces will be featured in our newsletter. Last year, Convio clients raised more than $777 million online and 2009 looks to be even better. Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

Guest Post by JD Lasica -- Socialbrite: A new sharing & learning hub

Beth's Blog: How Nonprofits Can Use Social Media

While young people and early adopters increasingly turn to the social Web not only to socialize but to communicate, explore new ideas and share new experiences, nonprofits and social change organizations are still generally stuck in the top-down, one-way world of Web 1.0.

Zucchini and Websites: The Power of Analogies

NTEN

The most popular pieces will be featured in our newsletter. I could point out that the stuff at the top of the Activities for Kids page was what the organization wanted to tell me , not what I wanted to know. Kathy Santos, Mass Audubon. [Ed. note: This article is part of NTEN's Member Appreciation Month spectacular. You can read all the details here. ].

Highlights from the 2009 eNonprofit Benchmarks Study

Frogloop

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant.

2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Frogloop

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. It’s not sufficient to just offer an email newsletter – who really needs another e-newsletter?&#.

Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Punching Up Your Action Alerts and Online Fundraising Appeals - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

5 More Quick Steps to Better SEO (Part Two) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Effective Fundraising with Facebook Causes

NTEN

Facebook provides an unprecedented opportunity for nonprofits: 200 million monthly active users, about half of whom are signing in and communicating with their friends on a daily basis, is an organizer's dream. We developed Causes because we know what it takes to be an activist and we know how much social networking can revolutionize grassroots organizing. If someone has already started a cause benefiting your organization, get in touch with them and build a relationship.

Things We Like (March 2009)

NTEN

Beth Kanter tipped us to this flowchart on how to respond to blog posts about your organization. Tags: Newsletter NPTech NTEN Things We Like A monthly roundup of our favorite nonprofit tech resources. Read more posts on our blog. The New York Times continues to produce great examples of interactive maps. Here's one visualizing the recession. As wine enthusiasts, we hate to use this phrase, but here's hoping the colors turn from burgundy to pink pretty soon.

Fundraising Dips In First Quarter Of 2009 - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Nonprofit Resolutions That Will Make A Difference in 2009 - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program.

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Things We Like (February 2009)

NTEN

Speaking of Internet flare-ups, somebody claiming to be an Obama strategist said nonprofit e-mail newsletters are "a waste of time" That kinda hurts our feelings. To prove nonprofit newsletters are worthwhile, here's your monthly dose of cute: kittens riding a Roomba ! Did your organization make a video in 2008? Submit it to the 2009 Nonprofit Video Awards. A monthly roundup of our favorite nonprofit tech resources. Read more posts on our blog. The U.S.

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)