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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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Open Social Networks

Zen and the Art of Nonprofit Technology

I linked to a great thought piece a while back on opening up the social graph (that is, your network of friends.) I linked to a great thought piece a while back on opening up the social graph (that is, your network of friends.) Jon Stahl pointed me to a great article , also about opening up the social graph.

professionals

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2010 Nonprofit Social Network Benchmark Report

NTEN

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.

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Best of Association Jam: Association Links for December 2009

Wild Apricot

This month's round-up of the top-voted association stories submitted to AssociationJam.org may be the most diverse and interesting yet — and there were even a couple of categories (Leadership and Fundraising) in which two very different stories tied for top place! read more ).

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New on SSIR: How does celebrity impact your fundraising?

Amy Sample Ward

—– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising.

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Social Networks to Replace Email? NOT!!!

Care2

She said only 11% of teens email daily and that they are using SMS (or Twitter) and social networks for communications. Interestingly, despite all the protests against Facebook’s privacy policy she also said that people entrust their personal info with social networks. Furthermore, in August 2009, 276.9

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How Baby Boomers Use The Internet

TechImpact

The huge increase in revenue generated by online donations also helped fundraisers realize their market is now, firmly, online. However, despite this increased emphasis that’s been placed on online fundraising, there still exists a stigma that could be keeping nonprofits away from thousands or even millions of donation dollars.

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