Care2

OCTOBER 18, 2009

The 2009 America’s Giving Challenge is a month long, national online competition that encourages people to leverage their online and offline personal networks to build communities via Facebook Causes, raise money and recruit supporters for a nonprofit. The heated competition will run through November 6 th.

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NTEN

OCTOBER 15, 2009

Today's Blog Action Day 2009 ! The debate about what impact the online world has on offline action gets smashed when you look at these numbers and think about the over 12 million people around the world who are raising their consciousness by reading more about climate change and how they can get involved with their local communities. .

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Amy Sample Ward

SEPTEMBER 19, 2009

This post originally written September 8, 2009. Amongst 11-25 year olds, Facebook is trailed by Bebo (28%), MySpace (25%), Twitter (12%), MSN (9%), YouTube (2%) and “other” (4%). First, what the research does not mean: Don’t jump into Facebook immediately! Posted on Stanford Social Innovation Review’s Opinion blog.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

But this year, the buzz leading up to the November 15 event on Twitter and Facebook, as well as on sites like YouTube and Linkedin, was even stronger. Based on our post-event survey of more than 9,000 individual donors, 67 percent heard about the event via email, 23 percent via Facebook, and 4 percent via Twitter.

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Giving Minnesota Social Media Offline 104

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. " They probably said the same thing about Facebook, Twitter, and other social media tools. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

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Online Fundraising Offline Blackbaud 90

Connection Cafe

JANUARY 14, 2010

Reading the news in early January, I came across a few “Top 5” and “Top 10” lists for a variety of topics tied to 2009. Would it be possible to sift through a year’s worth of engagements as an independent marketing consultant and boil down the lessons I learned in 2009 into a series of “Top 5” lists?

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Social Media Lesson Learning Media 35

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 12, 2011

As Sue tells it, “Inspired, I began to reach out to my personal network on Twitter and Facebook and offline through word of mouth. Sue Kerr has put her social media savvy to work to fight hunger in the Greater Pittsburgh area and save the environment. It began informally with a few drives here and there over an 18 month period.

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Hunger Project Free Flash 114

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Facebook Ladder of Engagement. My first ladder of engagement was developed for the America’s Giving Challenge contest that I won in 2008 - it was a framework that used the “community manager” or “network weaver” as the human face to connect with people and bring them to the next level of involvement.

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Measure NTEN Social Media Metrics 98

Connection Cafe

MARCH 4, 2019

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

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Online Giving Offline United States 36

NTEN

JUNE 9, 2011

Just look at Facebook. Facebook is the noodgiest site on the Internet. New Facebook users are barraged by emails alerting them to activities taking place in and around their profile. Welcome back to Facebook" (after signing on after a period of inactivity). But these email messages are key to Facebook's success.

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email Community Build Online 87

Care2

DECEMBER 8, 2010

million gifts to 66,470 different nonprofits from 2003 – 2009.&# Similar to offline fundraising, online fundraising is all about relationships. Until you master fundraising on your own site, you SHOULD NOT spend loads of time fundraising on Facebook, MySpace, and Twitter. Here are some key findings. No surprise here.

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Studies Summary Online Giving 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

In 2009, my three words were: Streamline, Weave, and Einstein. A lot the products of my sense-making are shared through this blog, flickr, YouTube, and Slideshare – as well as offline through presentations, book and article writing, and facilitating workshops. Then, try to think in even broader terms.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. Turning Facebook Followers Into Change Agents 100,000 followers, and you still want more.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2011

Some tips to build capacity and benefiting from a fundraising contest: Get organized both online and offline. While they had a relatively smaller number of followers on Twitter or Facebook, they had focused on engaging their community online. They have successfully used Facebook to identify and cultivate donors.

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Washington Training Train Giving 97

Amy Sample Ward

JUNE 6, 2011

In 2009, 350, working in tandem with communities around the world and partner organizations aligned on the shared goal of creating a global movement to solve the climate crisis, ignited the largest collective action that has ever been taken around the world with their 10/10/10 Day of Action. Remember the action-focused facebook page?

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Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

The first part of the problem is that India still has low literacy rates - the 2009 Annual Status of Education Report shows that between classes 1 to 8 only around 40% of children can read a class 2 level text in their own language and an even lower 23% of children can ready easy sentences in English - sentences of the kind "What is your name?"

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India Strategy Skype Remix 99

Care2

JUNE 5, 2009

Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US. According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008. Who wants to do fund rising programs.

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Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. Beth Kanter and Allison Fine, the authors of The Networked Nonprofit that inspired this experiment, wrote an Assessment and Reflection Report on America’s Giving Challenge 2009. It was a fairly arbitrary goal and I had no expectations.

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Nashville Twitter Blogger Contest 97

Amy Sample Ward

FEBRUARY 19, 2011

If web users knew of someone else who needed help, 44 percent would ask other people in their social network to contact authorities, 35 percent would post a request for help directly on a response agency’s Facebook page and 28 percent would send a direct Twitter message to responders. Social media, like all technology, is developed by people.

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Disaster Social Media Haiti Media 206

Care2

FEBRUARY 20, 2009

60) Search « Nuts and Bolts of Online Advertising | Main | Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan » Friday Feb 20 2009 Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study Friday, February 20, 2009 at 11:32AM | by Adrienne Royer After hearing about Twestival , I was intrigued.

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Case Study Local Studies Social Media 35

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

It’s easier to understand the culture behind tools like Facebook and Twitter when you spend some time posting your own pictures and experiences. Using social media is an enhancement to your offline professional networking and relationship building. Follow the personal online communications guidelines. No downright sick in the stomach.

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Social Media Culture Personal Social 63

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009 there were many more panel proposals about or by folks who work with nonprofits and voting. How do you balance online action with offline engagement? It was organized by Ed Schipul.

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Comment Social Media Jordan Cancer 95

Amy Sample Ward

MAY 14, 2009

Facebook General Growth data: More than 200 million active users. billion minutes are spent on Facebook each day (worldwide). They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. The fastest growing demographic is those 35 years old and older.

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Care2

MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

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Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2009

Barely a week goes by that I don’t see at least one status update or tweet from a nonprofit colleague lamenting a hacked personal account, including email, Twitter and Facebook. You could easily refuse a telephone in 1949 and not be too crazy, but this is not true by 2009.

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Social Network Network Law Social 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. It is also important to bridge online conversations into mainstream media buzz and online engagement into offline action. The Third C: Community. The Pink Chaddi Campaign leveraged Collective Action.

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Social Media Media Social Aggregator 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009 there were many more panel proposals. How do you balance online action with offline engagement? In 2008, I was on one of the few nonprofit panels on the agenda.

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Social Media Cancer Jordan Kiva 79

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. The UnRoad Trip - In summer 2009, Boaz Frankel undertook trip around the United States in 100 non-automobile forms of transportation and The UnRoad Trip was born.

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Advocacy Community Build Storytelling 72

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

Gladwell’s assertion that social movements are based on tight ties and online efforts on, say, Facebook, are participatory efforts based on loose ties is simply not true. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism. She Jillian York’s critique.

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Offline Social Media Network Org 116

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. Facebook is another good example of this.

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Social Media Local Advocacy Media 31

Care2

MAY 29, 2009

Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? Friday, May 29, 2009 at 09:41AM | by Allyson Kapin In the next five years, money spent annually on direct mail will decline by as much as 40%, from $49.7 May 29, 2009 | Robert W. 60) Search « Is Direct Mail Dying or Dead?

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Mail Social Media Advocacy Online 34

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Tools Online Advocacy 34

NTEN

AUGUST 21, 2009

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009 there were many more panel proposals. How do you balance online action with offline engagement? In 2008, I was on one of the few nonprofit panels on the agenda.

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Social Media Nonprofit Jordan Cancer 67

Connection Cafe

APRIL 25, 2012

So direct mail and telemarketing (offline) for the large part rule the roost. Many organizations learned this the hard way during the acquisition cuts of 2008-2009 trying to save money during the economic downturn. Starting to sound pretty familiar? Perhaps not the cleanest or most glamorous, but they power the revenue engine.

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email Channel Conservancy France 32

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. The median online gift above $1,000 was $3,500 in 2009. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline.

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Trend Online Giving Offline 79

Care2

APRIL 21, 2008

His creative and unusual campaign merged online activism with offline action, and combines the power of the web with live demonstration. Though the web is useful for connecting people around a single cause on a global scale, this support is often difficult to express offline. We have used the concept twice in a different way.

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Care2

JUNE 1, 2009

» Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my. I love my 800 friends on Facebook. Sue Anne Reed Communications Manager EMQ FamiliesFirst sreed@emqff.org May 31, 2009 | Sue Anne Reed I think I would have to agree with Mel on this one. My 2 cents.

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