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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook. Alright… thanks Facebook.

ROI 244
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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5

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7 Things Nonprofits Need to Know About the New Facebook Pages

Nonprofit Tech for Good

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates.

Facebook 272
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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). e-Newsletter Subscribers.

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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. 5% A social networking site (like Facebook). 5% Yes… they donate on our website after reading something in our e-newsletter. 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc.

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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. Using all CAPS is bad online etiquitte on Twitter – and on Facebook, your website, your e-newsletter, everywhere.

Twitter 259
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10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

in September of 2009, I had very low expectations. 80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months!

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