Amy Sample Ward

JUNE 6, 2011

How many people hear that word and think it is just as generic as the word community? We have community groups, schools, local leaders and people at every age, interest, and skill level. All those people and groups have just as many different goals, small and large. Have people heard of 350.org What is a movement?

Build 220

Build Community Technology Action 220

Care2

APRIL 22, 2009

I was starting to hear more and more about the service (from bloggers and early adopters like Beth Kanter and others), and simultaneously was launching a new website for Wellstone Action that we wanted to be more interactive, and which included a blog. As I become more familiar with the service, and followed more people, it became easier.

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. After all, data is only as good as it is actionable! My notes: People are using social media for social interaction and leaving what Eugene Eric Kim called "ant trails." Who liked each other, who didn't.

Analysis 96

Analysis Social Network Social Media Network 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. On January 1st, I wrote about my goals for 2009 using Chris Brogan's process of selecting three words or larger concepts to frame them.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2012

Pitchfalls are the common mistakes people stumble into when making a pitch. Creepy, awkward conversations encourage people to beeline for the bar, not to learn more about your mission. That’s why I wrote Pitchfalls: why bad pitches happen to good people. Your appeal needs to stand out and inspire people to take action.

Sound 121

Sound Conversation Social Media Stats 121

NetWits

SEPTEMBER 8, 2011

Sounds crazy, I know, but Joel Bartlett and his team did just that when they created Super Chick Sisters – a game focused on educating people about the cruel treatment of chickens. The game was released in the fall of 2009 and has had more than 20 million plays. I’m Joel Bartlett, the director of marketing at PETA.

Game 126

Game Austin Pledge Measure 126

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. Emails sent to activists who had recently taken action on a given issue received 3x the response rate of regular full-list actions.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email. Emails sent to activists who had recently taken action on a given issue received 3x the response rate of regular full-list actions. Online Fundraising.

Benchmark 28

Benchmark Studies Case Study Rate 28

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

For organizations, web stats are useful indicators of how many people are being reached by their message, the geographical spread of the visitors and whether or not a specific campaign was successful in driving traffic or creating actions (like donations, or letters, etc.) For one thing, feeding people is not what NTEN does.

Stats 100

Stats Web Statistics NTEN 100

NTEN

AUGUST 31, 2011

Much of our strategy is to engage with people online—whether they are already PETA supporters or people who have never even considered animal rights—and games are a vehicle for engagement. The game was released in the fall of 2009 and has had more than 20 million plays. I'm Joel Bartlett, the director of marketing at PETA.

Game 89

Game Director Interview Marketing 89

NTEN

SEPTEMBER 8, 2010

The organization and challenge: After years of traditional fund-raising events, Catholic Charities CYO (CC) in San Francisco decided its approach was getting stale and that it needed to broaden its audience to include opportunities for young people. It was to serve as the kickoff for Red House 2009 and was hosted by a board member.

Campaign 65

Campaign New York City Community Build 65

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

ROI 50

ROI Social Media Measure Media 50

Amy Sample Ward

MAY 14, 2009

For many people who find you online, your website is the organization. Your website should tell people who you and what you do. Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. take action: are your calls to action clear and immediately stand out.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

What seem to work was: Some influential people responding publically that they had donated. This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. Private, personalized messages, not mass emails.

Analysis 87

Analysis Twitter Giving Lesson 87

Care2

JULY 26, 2007

Need some metrics guidelines? If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. link] or [link] if you want to tweet it. (Ha!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. link] or [link] if you want to tweet it. (Ha!

Social Network 74

Social Network ROI Social Media Network 74

ASU Lodestar Center

MAY 3, 2016

By limiting ourselves to people that board members already know, we establish a very small field from which to recruit. And of course, we are more likely to know people like ourselves than people with genuinely different backgrounds and perspectives.”. People are hard to chart, while numbers are perfect for spreadsheets.

Arizona 40

Arizona Tucson United States Nonprofit 40

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits. Use metrics to discover what works and what doesn’t. Social Media for Non Profits - Tapping into the motivations of The People to change the world around us (Ed Schipul).

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. Nonprofit social communications wizards share examples and tips to get your fans mobilized for action.

Comment 97

Comment Artist Social Media Hype 97

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. link] or [link] if you want to tweet it. (Ha!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 4, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. April 27 , 2009 10:30 AM - 12:00 PM 3. Well examine what can and cant be quantified as well as various metrics and analytics tools. April 27 , 2009 1:30 PM - 3:00 PM 5. Burks | Mercy Corps Communications Track - Franciscan B Action is at the heart of what our organizations do.

Social Media 28

Social Media Conference Advocacy Online 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

One thing I've come to appreciate Twitter is that it allows me read the thoughts, ideas, and musings of lots of smart people and thought leaders in many different disciplines. However, she did point out that there is actually a connection between Einstein and Social Media: Social media is like a FIELD / SPACE where people 'meet'.

Marketing 70

Marketing Blackboard Social Social Media 70

NTEN

OCTOBER 6, 2011

Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. This is the basic metric most novice media planners will consider above all. Use a clear and distinct call to action that tells the viewer exactly what you want them to do.

Storytelling 73

Storytelling Yahoo Story Google 73

Care2

MAY 15, 2009

For many people who find you online, your website is the organization. Your website should tell people who you and what you do. Use email to reach out to your constituents to let them know what youre up to or to ask them to take action. Websites, Email & Constituent Management from Laura Quinn: Your website is you, online.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

The SXSW Interactive Festival (scheduled March 13-17, 2009 in Austin, Texas) is a mega huge social media industry event. I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned - this will be informative AND entertaining. THIS is Iron Chef ??? With snacks!

Comment 50

Comment Open Source Social Media Drupal 50

Connection Cafe

FEBRUARY 10, 2010

The 2009 Convio Online Marketing Nonprofit Benchmark Study contains some good data on this synergy. For some industries such as Animal Welfare though, the metric is almost three times higher. Similarly, our report shows that over 8% of online donors have also taken an advocacy action.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Connection Cafe

JUNE 12, 2009

Last year’s research into the online behaviors of the wired wealthy changed the way many people viewed the online channel and the role it plays with mid- and major-donors. We invite people to make a larger investment and to develop a deeper relationship with the organization’s mission and leaders. Here are some ideas.

Donor 20

Donor Online Gift Site 20

Care2

AUGUST 16, 2008

"This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats. All rights reserved.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

"This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats. All rights reserved.

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

This year is our 5th anniversary and we’re funding a drilling rig for our partner in Ethiopia that can provide access to clean and safe drinking water to 40,000 people a year. In 2007, 92 people gave up their September birthdays to bring water to a hospital in Kenya. The 2011 September Campaign. Tell me about this year’s campaign?

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

Facebook’s grant will encourage users of the social network to learn more about service opportunities through ServiceNation’s Facebook Page and connect with MyNation, a new, online social-networking community on ServiceNation.org being launched in preparation for the first National Day of Service on September 11, 2009. What was most sexy?

Nptech 91

Nptech Social Media Ning Media 91

Bloomerang

JULY 31, 2021

Actually, you’ve been coming on since last March just to kind of give us an update on what’s going on in the grants world, which I know people have been really appreciative of. A lot of people are saying this, more need for technology. I know that there are a couple people that mentioned moving to virtual programming.

Grant 114

Grant Build Video Strategy 114

Care2

MAY 27, 2009

Main | Earned Media: How to Stay Relevant and Track It » Wednesday May 27 2009 The ROI of Social Media Wednesday, May 27, 2009 at 10:39AM | by Heather Holdridge Social media is a hot topic these days. Some Basic 101 Resources and Metrics ROI = What you spent divided by what you got out of your investment. A great overview!

Social Media 59

Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2009

Goals The main goals were to raise awareness of childhood hunger in America, give people the tools to take meaningful action to help end this solvable problem, and create a case study from which non-profits and corporations could learn how to better use social media in their cause marketing.

Causes 52

Causes Marketing Interview Pledge 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2009

TweetsGiving 2009. 2) Spreading Person to Person Asks : This approach uses twitter and encourages people to ask their friends through Twitter to donate to a charity and spread the ask to their friends. Successful versions of this approach tie a human emotion to the click action - blame, thankfulness, etc.

Turkey 95

Turkey Twitter Difference Fundraising 95

Have Fun - Do Good

MAY 13, 2009

With finances a little tight this year, I've had to reduce the number of organizations I'm donating to in 2009. Whatever all the metrics of success that people use to measure themselves; the day we lose our love, and our authenticity and sincerity towards the mission of the organization, we will lose much more than that.

International 40

International Interview Bosnia Congo 40

Connection Cafe

MAY 13, 2009

Ask them to take action 4. A few key examples she gave on advocacy and nonprofit success in social networks included: MyBarackObama.com , a good example of this in action. The one point Rebecca really hammered on was the idea of “galvanizing community action” through visualizing data, technical issues and complex problems.

Tech 20

Tech Communication Tools Online 20