Roundup of 2009 Online Giving Stats
Robert Weiner
MAY 5, 2010
Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. 69% of the organizations they looked at raised more online in 2009 than in 2008, while 31% raised less. Email open rates remained steady at around 20% but click-through rates declined.
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