Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Amy Sample Ward

FEBRUARY 23, 2010

And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. In 2010, we enter in to a new era of social media marketing, one based on information, rationalization, and resolve." … But that was then and this is now.

Web 108

Web ROI Bookmarking Phase 108

ASU Lodestar Center

JANUARY 11, 2013

inform and improve day-to-day nonprofit practice. 7 With the large number of nonprofits that offer similar services, individual donors are striving to make more informed decisions before investing their charitable dollars. What resulted was a sector-wide effort to switch the focus from financial metrics to outcome evaluation.

Research 82

Research Culture Evaluation Arizona 82

Zen and the Art of Nonprofit Technology

MARCH 12, 2007

It’s chock-full of information about what you need to start, different strategies, and potential pitfalls. Both the database implementer and the nonprofit organization will need to establish in the project plan the metrics and deliverables that comprise success.&# I wish all nonprofits understood this!

Consultant 100

Consultant Data Management Open Source 100

Zen and the Art of Nonprofit Technology

MARCH 12, 2007

It’s chock-full of information about what you need to start, different strategies, and potential pitfalls. Both the database implementer and the nonprofit organization will need to establish in the project plan the metrics and deliverables that comprise success.&# I wish all nonprofits understood this!

Consultant 100

Consultant Data Management Open Source 100

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It’s fairly easy to extrapolate that even with the poorest of clients, we’re seeing web adoption especially as traditional sources of information for job and apartment listings leave print media. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. I first heard Penelope Burk speak at the International Conference of the Association of Donor Relations Professionals in 2008. You need to continually build trust and loyalty with donors.

Donor 44

Donor Colorado Change Foundation 44

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

The first SoCap conference in 2008 coincided with the launch of this paper, Investing for Social & Environmental Impact: A Design for Catalyzing an Emerging Industry A Monitor Institute Report [link] EnvImpact_ExecSum_000.pdf Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame.

Taxonomy 61

Taxonomy Metrics San Francisco Ghana 61

Forum One

MAY 4, 2010

Their report covers a lot of e-marketing campaign metrics, and attempts to really break down the differences between active subscribers of a campaign vs. users who do not take such an active role in terms of participating (e.g. Some of these were: Online fundraising grew in 2009 as compared to 2008 but the average gift size was smaller.

Benchmark 49

Benchmark Convio Trend Statistics 49

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. I'll be doing a presentation on a panel at the Museum Computer Network Conference in two weeks on this topic and in early 2008 for the Legal Services Corporation. You want to focus on the goals and outcomes (benefits) first - not the metrics.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I need get rid of clutter, but I first need to do the redesign thinking process before getting into the details of the information design, look, and feel. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

JANUARY 14, 2013

Established in 2008 as a collaborative response to the growing number of complex elder abuse cases in NYC, the NYC Elder Abuse Center helps professionals, organizations, and systems prevent elder abuse and improve their response to it. ] By Debra Askanase, Community Organzier 2.0

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

How to understand the listening data - what is the strategic process for the way the information comes into the organization and how the information is actionable?   More focus on the best practices of how to collect the information and applying it to decision-making.    In 2008, it became important. 

Marketing 50

Marketing ROI Influence Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

At e-metrics, someone told me it had to do with them dropping counts from different news readers. from December, 2008 wondering how the backend might change. This one point caught my eye: RSS subscriber metrics : For some sites, this information is very useful. I can't imagine that 1,400 people unsubscribed in a day?

RSS 50

RSS Stats Adwords Feeds 50

Connection Cafe

JANUARY 8, 2019

Since 2008, SEFCU’s Community Support Program has helped more than seven million people within its branch footprint – which includes upstate New York’s Capital Region, Binghamton, Syracuse and Buffalo areas – through funding vital nonprofit organizations. with more than $3.7

Case Study 26

Case Study Change Strategy Studies 26

ASU Lodestar Center

JUNE 19, 2017

Both internal and external stakeholders need to be better informed about why it is okay for overhead costs to be higher when the organization is trying to grow, become sustainable, and ultimately achieve its mission more effectively. Gregory, A.

Build 49

Build Arizona America Iowa 49

NTEN

SEPTEMBER 10, 2010

They (whoever "they" are), were spot-on when they named this the Information Age. Do those numbers tell you anything you NEED to know, or are they vanity metrics (those numbers we LIKE to track because we think they make us look good)? Donor demographic information. " Why are you tracking all those things?

Data 82

Data San Francisco Problem Gift 82

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I was honored to be on one of the few nonprofit panels on the agenda. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. And how will this impact the way we build relationships and find information?

Comment 97

Comment Artist Social Media Hype 97

Care2

JULY 26, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

AUGUST 16, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. The most obvious metric is video view counts. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Social Media Video Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Applications will be available form Feb 1 to March 14, 2008. Jeremiah Owyang's " Why Your Social Media Plan Should Include Success Metrics " post might help nonprofits identify some realistic short-term outcomes for social media implementation. Then enter The Netsquared Mashup Challenge ! Wonder if smashups are eligible?)

Summary 50

Summary Nptech Tag Tools 50

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

NTEN

JUNE 18, 2009

Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. The AIDS.gov website is a gateway to all Federal domestic HIV testing, prevention, treatment, and research information. Wouldn't you like 10 extra hours a month?

Communication 57

Communication Online DC Wiki 57

NTEN

SEPTEMBER 8, 2010

The donation page required a user to create a log-in profile, so CC also collected information about party guests as potential new donors or volunteers. Then CC also provided interest cards that guests could complete if they wanted more information. The interest card was a second way for CC to collect information about party guests.

Campaign 65

Campaign New York City Community Build 65

Care2

MARCH 26, 2009

“Its reassuring that despite the economic downturn most of the metrics they looked at, including average gift size, were flat or up compared to 2007,” said Robert Weiner, who provides technology consulting to nonprofit organizations. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com

Convio 31

Convio Benchmark Studies Social Media 31

NTEN

JUNE 20, 2011

By comparison, when Epic Change launched the original TweetsGiving in 2008 - when Stacey herself had far fewer followers & the Twitter ecosystem itself was exponentially smaller – the campaign generated over 3,000 tweets in just 48 hours. Information for bloggers. Information about the campaign and how to get involved.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. I’ve using the technique to deliver conversational keynotes at conferences.

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned - this will be informative AND entertaining. I will do an overview connecting the idea of metrics to poetry. The audience will have ample opportunity to ask questions and respond. THIS is Iron Chef ???

Comment 50

Comment Open Source Social Media Drupal 50

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. We try to keep it light, informal, and funny -- providing helpful resources and interesting links, and being responsive to our followers, while also using it as a way to crowdsource and get buy-in and guidance on new projects. What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Amy Sample Ward

MAY 14, 2009

but pack in a tremendous amount of information. A great example of using Twitter for real information exchange and for conversation. Very cool project from 2008: Twitter Vote Report. You can embed Google Earth into your website to present information to your community that really helps tell the story of your work and your issue.

Tools 100

Tools Tech Map Case Study 100

Care2

JULY 14, 2008

In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. The most obvious metric is video view counts. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Referrals - percentage of visitors by top ten sources for past 30 days (April, 2008). This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. " I think when that high volume usage kicks in is when we will hear more and more complaints about noise and information overload.

Twitter 74

Twitter Ratio Google Artist 74

Care2

MAY 4, 2009

Mapping Social Media Strategy To Metrics: Listen, Learn, Adapt Designed by Beth Kanter | Beth’s Blog Communications Track - Plaza Room A The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

M+R

NOVEMBER 2, 2023

At the top of the page will be a box with a summary of information. If it does not: contact your CRM Format messages according to the Internet Message Format standard ( RFC 5322 ) These standards have been in use since 2008. Hard, because this can be a difficult metric to track.

Yahoo 93

Yahoo Google email gMail 93

Care2

JULY 10, 2008

frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? Copyright © 2008, Care2.com CRM--short for constituent relationship management--might simply be called a database, but to nonprofits, CRMs are much more than that. Philip King: ROI or cost of funds raised.

Social Media 34

Social Media Trend Advocacy Online 34