article thumbnail

Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230
article thumbnail

Highlights from the Salesforce.org Nonprofit Summit

Saleforce Nonprofit

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Salesforce.org’s second annual Nonprofit Summit, held earlier this month, attracted over 6,500 attendees from 100 countries.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2008 Charitable Giving Exceeds $300 Billion

Connection Cafe

Fundraisers in the worst economic era since the Great Depression continue to struggle according to a study out this week from the Giving USA Foundation. While an estimated $307 billion dollars was given to charitable causes in 2008; total fundraising declined an inflation adjusted of 5.7% from 2007 levels.

Giving 20
article thumbnail

A Tale of Two Nonprofit and Social Media Adoption Surveys

Beth's Blog: How Nonprofits Can Use Social Media

Invest in social media capacity as a means of achieving brand building, advocacy and fundraising goals. The headline is: Social Network and Mid-Size Nonprofits: What's The Use? In both cases, the results show that social technologies are not delivering much in terms of fundraising or attracting volunteers.

article thumbnail

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

article thumbnail

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

article thumbnail

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53