Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

ROI 39

There is no spoon

SocialFish

Where we differ is in our approach to pushing the association industry to join in the revolution. Lee White calls it the "the cognitive dissonance that occurs when organizations attempt “community” marketing while operating internally as an authoritarian hierarchy." You have to TEACH (not just show) associations how a new way of working can create value in one area, in order for those lessons to spread to other areas of practice. But - I am not (yet) an association leader!

Trending Sources

Cause Marketing: Selling Products Or Social Good?

Frogloop

Since the days of Edward Bernays , marketing has attempted to convince consumers of their hidden desire to buy products. Many leading members of the cause marketing industry feel that consumers are beginning to demand corporations not only provide quality products but also become responsible members of the community. Can your nonprofit afford to not become part of a cause marketing campaign? I spoke with three leading practitioners of cause marketing to find out.

Convio 2008 Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Blogs and associations

SocialFish

I'm really tired today, and feeling a bit sick, so I hope I am not missing the point(s) entirely, but I was reading bmart's post about blogs tied to association magazines, and Dennis McDonald's response , and I am not sure I get it. If an association publishes a magazine less than twice per month, it will probably run out of blog content in the interim if it is only repurposing magazine articles for the blog. Tags: associations marketing blogging communications

HSUS YouTube User-Generated Video Competition Grows List - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

HSUS YouTube User-Generated Video Competition Grows List - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Twitter for Marketing 101

SocialFish

While I am sure Hubspot will not disappoint and will provide that at some point for marketers in general, Lindy and I are also planning on writing a webinar on Twitter , possibly more specific to associations. I think the basics are clearly spelled out in this one for associations as well as businesses, so for anyone just dipping your toes is this will tell you pretty much all you need to know. Attended a fab webinar on Twitter today, presented by Hubspot. In true 2.0

Five Fears Associations Have about Social Media

SocialFish

Loss of control over your marketing messages; - how do deal with negative comments about you; - how to empower staff to speak appropriately for the association; - how to manage the time suck; - what if we build it and they don't come? You know what they are.

Nonprofit Marketing 101

SocialFish

This seems particularly relevant for my association, which, like many others I am sure, needs to have a far more personal and human face in order to reach the audiences it strives to. Found a really great, really simple slideshow by Kivi Leroux Miller. Click through this - see what you think. View | Upload your own.

Think associations are not using Twitter?

SocialFish

Are you using Twitter on behalf of your association but not on the list? Non-Profit Pack [link] (home of the 2008 NTEN conference!) link] [link] [link] [link] (nonprofit tech, arts & culture, sustainability, marketing) [link] [link] [link] [link] (lotusmedia.org, OrangePolitics.org, Fellowship of Reconciliation, network-centric advocacy, social networks, etc.) Check out this list, courtesy TwitterPacks.

On Collins’ “What Makes Powerful Nonprofit Leaders” – a conversation with Association Trends’ 2007 Young and Aspiring Association Professionals

SocialFish

I was asked to start a conversation going with my fellow bloggers/readers and the other eleven 2007 Young and Aspiring Association Professionals (listed at the bottom of this post, who may or may not be familiar with this kind of blog-conversation format) as named by Association Trends back in November. If we are to consider ourselves capable of being future leaders in the association sphere, it seems like this is right on the money.

Tech Quick Take: MS Search Server 2008 vs Google Mini

Beaconfire Wire

Microsoft quietly launched their free Microsoft Search Server 2008 product earlier this year as a product that heavily leverages the same Enterprise Search technology found in their Sharepoint 2007 product. Right now, we're in the midst of a website redesign that utilizes Search Server 2008.

SocNets for Associations | Beaconfire Wire

Beaconfire Wire

Share and Enjoy: Categories: Marketing , Presentations , Social Networks. Related Posts Web Usability for Associations: Designing for Your Members “Your privacy is very important to us&# Setting Technology Policies That Make Sense in a Web 2.0 World Alison Cherry, Online Campaigns & Marketing Director Beaconfire Survey: Social Networks Setting Tech Policies That Make Sense in a Web 2.0

Visitor Studies Association Replaces Keynotes with Dialogue

Museum 2.0

But the Visitor Studies Association is taking some chances next month with their annual conference , and it’s got me experiencing a new emotion around convention halls: excitement. It’s not often I wake up and think: I wish I could go to another conference this summer. In Houston. In July.

American Express "Members Project" - 2008 Experiences - Interview with Belinda Lang

Influence

I had the chance to interview Belinda Lang, American Express Vice President, Consumer Marketing Strategy, and who was involved with their very inspiring 2008 Members Project. I interviewed her Nov 5, 2008 at our Marketing and Online Communities Conference.

Need design inspiration? One for you marketers!

SocialFish

This sounds random and not very interesting unless you are in publications or marketing, but seriously, have a look. When I plugged in my associations' very boring yellow and blue corporate colors, I got a whole ton of creative photos. Obviously you would need to ask permission (or to check the Creative Commons license) for any picture you wanted to actually use, but I bet this could get your marketing or design team out of a post-campaign slump.

The market for something to believe in is infinite.

SocialFish

I've been asked to speak to associations about social media (more than one, proving the first time wasn't a fluke!);

How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. Check out his free e-book the New Rules of Viral Marketing ). #5

Welcome to Our New Board Members!

NTEN

Rusty Burwell, American Lung Association. Rusty currently serves as Vice President, Data and Technology at the national headquarters of the American Lung Association in New York. His ALA career started with the Mississippi Lung Association as a Field Representative in 1983. Schwartz, president of Nancy Schwartz & Company (NS&C), designs and implements marketing and communications programs to help nonprofit and foundation clients nationwide to maximize their impact.

Bread for the City

NetWits

The Challenge: Bread for the City wanted a new website that would create a more professional image, drive more support for the mission, and allow the organization to better integrate its online and offline marketing activities. The dynamic new website uses the following components to meet the staff’s strategic marketing goals: The Mission Statement is accessible from every page. Adrienne Ammerman, BFC’s development associate, uses this feature in a very clever way.

Nonprofit donors have more options for giving - Fort Worth Business Press

AFP Blog

Nonprofit donors have more options for giving - Fort Worth Business Press: "While these may be traditional ways to drum up money for a cause, such methods tend to be labor intensive for both the charity and for donors, said Aly Burroughs, the corporate marketing director for the American Heart Association’s Start!

Who Will Be the Next $100,000 Purpose Prize Winner? - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Finance and Commerce

AFP Blog

Nationally, donations to charity slowed in 2007 over the previous year, according to a recent study from the Association of Fundraising Professionals. Even in good economic times — when the stock market is up, homes are selling and consumers are not reining in their Finance and Commerce: "Tough sell in tough timesTechnology can be an especially tough sell right now, with the economic downturn.

Socialfishing.

SocialFish

Maddie Grant Washington, DC USA Mobile: 202.294.6148 madsgrant@gmail.com [link] association blogger Visit MyBlogLog and get a signature like this! I’ve made a professional home for myself within the association/non-profit world after a dry run down several different career paths in the UK and here in Washington, DC. As the number two executive of a small professional membership association, I spent several years as a big fish in a really small puddle. Change is good.

Using video to promote a social networking strategy

SocialFish

As a social media agency though, we come across clients all the time (usually old-school marketers or PR types) who are just skeptical. This is projected to rise to 34 billion views in 2008. creativity video blog Associations 2.0

One-to-One Marketing at the AMA Nonprofit Marketing Conference | Beaconfire Wire

Beaconfire Wire

More than 20 participants from a variety of nonprofit organizations benefited from Beaconfire’s and Blackbaud’s combined expertise in creating integrated marketing campaigns that produce results that shine. Share and Enjoy: Categories: Marketing , Nonprofits , Presentations. One Response to “One-to-One Marketing at the AMA Nonprofit Marketing Conference&# 2008 AMA Nonprofit Marketing Conference - Connections Says: July 14th, 2008 at 11:05 pm [.]

Case Study: New Website for Revitalized Small Business Association

Wild Apricot Blog

As a slew of marketing studies remind us, most people make the Internet their first stop when they're looking for information. Getting online is no longer a "frill" for nonprofits, but a necessity — especially in a tough economy — and epecially for a small organization on a tight budget. Here, interim director Welthy Soni-Myers gives us a glimpse behind the scenes of Virginia Microenterprise Network, where she's working on a new website.( read more

Bored of all this theory? Just want to get crackin'?

SocialFish

So you know associations should aspire to a customer service culture, as per the Seven Measures mantra. And you know there's a global paradigm shift towards the user, where you need to let your members have more of a collaborative voice before they abandon you for some other association that does that for them. It's not aimed at associations specifically, but there's nothing in here that can't be used in the same way as a for-profit company would.

YAPpy Friday update!

SocialFish

THANK YOU to everyone who has joined YAP , our Young Association Professionals group. This is not about how old you are, it's about how young you think and about how you can support the next generation of smart, strategic association execs. Tell your association friends to join! Renato Sogueco -YAP Web Genius and Tech Guy Lisa Claydon - YAP Marketing Master and Cosmo Connoisseur SAVE THE DATE - we have a launch date!!

It’s All About Engagement | Beaconfire Wire

Beaconfire Wire

» It’s All About Engagement Posted Tuesday, September 9th, 2008 at 4:10 pm by Elizabeth (27 posts) I wrote an article for the September 2008 issue of ASAE & the Center for Association Leadership’s Membership Developments enewsletter titled “ Thanks to You: Increase Member Engagement With Volunteer Recognition Programs.&# “We all know that our organizations couldn’t function without a cadre of dedicated volunteers.

Alison Cherry, Online Campaigns & Marketing Director | Beaconfire Wire

Beaconfire Wire

“Causes&# challenge causes cascade of contributions » Alison Cherry, Online Campaigns & Marketing Director Posted Monday, January 21st, 2008 at 5:35 pm by Erika (9 posts) I’m excited on behalf of all of us here at Beaconfire to welcome Alison (Ali) Cherry as our new Online Campaigns & Marketing Director.

Does the Internet Inspire Youth Activism or Slacktivism?

Frogloop

The study draws on survey data from a sample of 400+ California youth aged 19–22 who were surveyed after the 2008 presidential election. Youth engagement in interest-driven online communities was associated with increased volunteer and charity work and in increased work with others on community issues. Marketing Research Online Advocacy Online Organizing Social Networking Technology Trends Web 2.0Will the Millennials be a generation of social activists or slacktivists?

The Mission Driven Volunteer

SocialFish

This is a guest post by Peggy Hoffman, CAE, President, Mariner Management & Marketing and Elizabeth Weaver Engel, M.A., We believe that’s because the current model of association volunteering, based on standing committees, is broken.

So, over on PITV.

SocialFish

Fantastic Use of Video in Association-Land - The American Cancer Society's project SharingHope.TV. An idea for attracting Gen-Xers to your association's local events. Chris Condayan (of the American Society for Microbiology) has a great video of the State of Media 2008. And finally, Dave Webb of Mission Driven Marketing (he writes a popular blog about non-profit issues) on Mission Statements. Tags: non-profit associations social media vlogging

No personality? Here's how to get some.

SocialFish

I mean your association! The book is chock full of good stuff about what it means to have personality, how a company can distill their personality into a communications strategy, how to create a marketing backstory. I don't mean you, of course!

YAP YAP YAP

SocialFish

OK, calling all y'all "young association professionals"! Network with your peers in the association/non-profit industry! Talk about interesting association-related issues! engage, read, write, argue, plan, experiment, innovate, socialize, network, make true friends in the association world. creativity Facebook associations sharing community innovation ASAE Lauren , Lindy , Bob , Jamie and I have created a new Facebook group JUST FOR YOU. Yes, you !

More on Free is the Future - the six kinds of "free"

SocialFish

Gift economy - any social object that promotes the association / donated labor or barter system? Tom said, "Associations are too quick to assume that the membership part of membership doesn't have a value worth paying for (in some way, doesn't have to be money). Supporting a mission has value and that is something that associations do with, and through their members. Tags: free associations community

Must tell you about Crazy Egg.

SocialFish

Just think how useful it could be for your association's home page. It could help you see if people are reading your association blog and clicking on links, but it could do way more than that. Tags: creativity web design marketing cool tools SEO mapping analytics

Map 1

Graphing Social Patterns conference in DC

SocialFish

technology marketing