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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Let's Raise a Brand!

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

For example, if you’ve sent an email alert on lung cancer research, recipients who clicked-through that message may be interested in lung cancer funding opportunities in your next email appeal. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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Top 3 Trends to Fool Proof your Future Fundraisng

NetWits

For large nonprofits here is some even scarier news: the Chronicle of Philanthropy reported in October of 2010 that donations to the nation’s largest charities dropped 11% last year. The median expected change for nonprofits in 2010 was supposed to be an increase of 1.4%. conference of 2010 [1] the top thirty “ thon ” (i.e.

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Favorite Have Fun Do Good Books of 2010

Have Fun - Do Good

You can also check out my lists from 2005-2009: Favorite Do Good Books of 2009 Favorite Do Good Books of 2008 Favorite Do Good Books of 2007 Favorite Do Good Books of 2006 Favorite Do Good Books of 2005 Favorite Have Fun Do Good Books of 2010 (in alphabetical order) I always enjoy Anna Lappe's books.

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The Future of Supporter Data (Or, Is Your Data at a Middle School Dance?)

NTEN

If LIVESTRONG had been able to capture data on everyone who wore their bracelets, they’d have built the largest cancer supporter database in the world. . An organization that owns its data and manages it correctly owns its distribution channels. But every piece of my data offers another avenue of communication and clues to what I care about.

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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

The SXSW Interactive Festival (scheduled March 12-16, 2010 in Austin, Texas) is a mega huge social media industry event. In 2008, I was on one of the few nonprofit panels on the agenda. The final program is done through a combination of an open submission and community voting process. It was organized by Ed Schipul.

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