2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
NetWits
MAY 31, 2011
Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. Only 11% of online donors acquired in 2007 were still giving in 2010. They get worse over time.
Let's personalize your content