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The State of Online Fundraising

NTEN

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. billion donated in 2007. Steve MacLaughlin, Blackbaud.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. Retention rates for both new online and offline donors are bad.

Benchmark 144
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Presentation: Getting Started with Multi-Channel Fundraising

Care2

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors. Bring It On!

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Fundraising Returns to Pre-Recession Levels

sgEngage

The Blackbaud Index of Charitable Giving reports that fundraising has returned to pre-recession levels. over 2010, and is now officially above the level of giving last seen in 2007. However, most nonprofits saw greater stability and predictability in their 2011 fundraising than in the past few years. Overall Fundraising Trends.

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Top Nonprofit Payment Processing Tools

Qgiv

Qgiv has been making it possible for nonprofit organizations to accept online payments since its founding in 2007. Not only that, but Qgiv also makes it easy to report offline donations to events as well, so your cash and check donations can be reconciled all on one platform.

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The other side of the figures: Causes reaches $20 Million in Donations

Amy Sample Ward

Earlier this week, an announcement on the Causes Application blog broke the news that over $20 Million has been donated since May 2007 via donors using the social networking application. Tags: fundraising issues causes data facebook myspace. You can read more about the MySpace/Facebook move here , here , and here.). What do you think?

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Great reads from around the web on October 9th

Amy Sample Ward

How Technology is Redefining How We Connect | Psychology Today - An interesting read - focusing on the need to incorporate offline interaction in relationships. How does your organization encourage your online supporters/friends/fans to take action offline, together, or to meet with your organization?

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