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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Blog Traffic. I was wrong.

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Raise Money on Facebook: Four Strategies You Need to Know About

NTEN

With 300 million active users, Facebook is a natural starting place. As of September 2009, scores of Facebook applications have been developed to support the nonprofit sector in one way. As of September 2009, scores of Facebook applications have been developed to support the nonprofit sector in one way.

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NTEN Webinar: Social Media Measurement Steps and How To Measure Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Back in 2007, I got a little obsessed with ladders of engagement – a way to describe the different stages that supports go through in deepening their involvement with your organization. Facebook Ladder of Engagement. How To Build A Ladder of Engagement by MixTape. … Read More

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The State of Online Fundraising

NTEN

" They probably said the same thing about Facebook, Twitter, and other social media tools. billion donated in 2007. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 This is a 44% increase over 2007's online giving estimates.

Online 90
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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?

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Build Communities to Enhance Your Fundraising Campaigns

NTEN

Proposed solution: CC developed Red House 2009, which had three event components: Traditional cocktail party for its major donors, Nonevent called Stay@Home, and. It was to serve as the kickoff for Red House 2009 and was hosted by a board member. Results: The concept of Red House 2009 was in sharp contrast to concepts of the past.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks?