Raise Money on Facebook: Four Strategies You Need to Know About

NTEN

With 300 million active users, Facebook is a natural starting place. As of September 2009, scores of Facebook applications have been developed to support the nonprofit sector in one way. The most well-known among them is Facebook Causes , with over 30 million active monthly users. According to the Facebook Causes blog , the application has helped raise more than $12 million for nonprofits based in the U.S. Over $5 million has been raised in 2009 alone.

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? July 24, 2007 | Kira Wow - this is fantastic! July 31, 2007 | Jonathon D. December 11, 2007 | çad?r

Raise 17

Trending Sources

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The rest of the series: Part 2: Renewing Donors and Following up on Pledges Part 3: Processing Donations This entry was posted on Thursday, February 15th, 2007 at 10:02 am and is filed under CRM , Technology. 28 Comments Evan | Thursday, 15 February 2007 at 6:34 pm Whoa.

Org 8

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? July 24, 2007 | Kira Wow - this is fantastic! July 31, 2007 | Jonathon D. December 11, 2007 | çad?r

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So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Facebook. Facebook FAQ on Pages.

Facebook Ad Platform

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Facebook Ad Platform November 13, 2007 It always takes me a bit to digest new Web 2.0 news, so I’m just now blogging about last week’s news that Facebook launched a new ad platform. The first part of the package is Facebook Fan Pages. Facebook pages have huge page rank. Is Facebook the right network for you.

Effective Fundraising with Facebook Causes

NTEN

Facebook provides an unprecedented opportunity for nonprofits: 200 million monthly active users, about half of whom are signing in and communicating with their friends on a daily basis, is an organizer's dream. Since we launched in May 2007, 60 million people have started using Causes and over 250,000 causes have been created about every topic from halting global warming to supporting arts education. Susan Gordon, Causes.

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Facebook Linked In Twitter Home About Home Using one Salesforce.com instance for two organizations Using one Salesforce.com instance for two organizations Last Updated on Sunday, 11 March 2007 01:18 Written by Steve Sunday, 11 March 2007 01:18 Sometimes an organization needs to segment it’s data very clearly and essentially have two organizations using the same database. This entry was posted on Sunday, March 11th, 2007 at 1:18 pm and is filed under CRM , Technology.

A goodbye to Facebook and LinkedIn?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology A goodbye to Facebook and LinkedIn? August 7, 2007 I’ve been experimenting with the non-content centered social networking sites LinkedIn and Facebook for a while now. I’ve been playing with LinkedIn for probably a year, Facebook only for a couple of months.

Five Social Media Fundraising Trends for 2009

Beth's Blog: How Nonprofits Can Use Social Media

So for this post, I'd like to share 5 fundraising trends that we saw emerging in 2009 related to fundraising and social media and that will most definitely continue to have impact in 2010. What do you think are the key fundraising/social media trends of 2009? Photo by Borman818.

LinkedIn suits up

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology LinkedIn suits up December 10, 2007 LinkedIn, the serious MBA wielding brother to the Facebook fratboy and the MySpace rockergrrl, is really putting on the suit now. It all sounds like LinkedIn wants to pull all of those people who have been migrating to Facebook back into their fold, with the idea that LinkedIn is serious about business.

Reaping the Benefit of Open Platforms

Zen and the Art of Nonprofit Technology

It’s brill — it gets rid of all the ads on Facebook.

Social Networks and Digital Sharecropping

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Social Networks and Digital Sharecropping October 1, 2007 I was reading Deborah Finn’s curmugeonly post about Facebook. MySpace, Facebook, and many other businesses have realized that they can give away the tools of production but maintain ownership over the resulting products.

Why I’m twittering

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Why I’m twittering December 7, 2007 Yes, it’s hard to believe. Since I already was a facebook status addict, once I learned that I could basically make twitter my one-stop status shop (put it in my blog, on facebook, wherever I wanted) that seemed to make sense to me.

Facebook Causes: Not a Cash Cow (Yet)

Robert Weiner

The recent analysis of giving through Facebook Causes by The Washington Post was not encouraging. A recent survey published by NTEN, Common Knowledge, and ThePort had a similar conclusion: Only 39 percent of respondents said they've raised money on Facebook. Things haven't improved much since Care2 published their 2007 analysis, The Long, Long Tail of Facebook Causes.

What OpenSocial Means

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What OpenSocial Means November 1, 2007 The buzz of the blogosphere is the announcement of Google’s OpenSocial. OpenSocial is a set of APIs that handle three different kinds of user data: profiles, social graph (who your friends are) and activities (the stuff of the Facebook news feeds.)

Carnival of Nonprofit Consultants

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Carnival of Nonprofit Consultants November 19, 2007 Today, it’s my turn to host the Carnival of Nonprofit Consultants. Beth Kanter digs deep to try and figure out how to pull RSS content into Facebook I review Facebook’s new ad platform.

More good news from Google: Open Handset Alliance

Zen and the Art of Nonprofit Technology

And just like OpenSocial was a great answer to Facebook, this is a great answer to the iPhone.

gokubi.com

gokubi.com

Facebook Linked In Twitter Home About Home Matthew Scholtz on board Matthew Scholtz on board Last Updated on Thursday, 3 May 2007 07:42 Written by Steve Thursday, 3 May 2007 07:42 Long-time nonprofit database consultant Matthew Scholtz has joined the ONE/Northwest team!

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gokubi.com

This entry was posted on Thursday, May 31st, 2007 at 1:20 pm and is filed under CRM , Technology. 3 Comments Chris | Thursday, 31 May 2007 at 8:24 pm Hey Steve. Steve | Friday, 01 June 2007 at 3:16 pm Thanks Dave.

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Facebook Linked In Twitter Home About Home My first iPhone app for Salesforce My first iPhone app for Salesforce Last Updated on Thursday, 16 August 2007 04:08 Written by Steve Thursday, 16 August 2007 03:52 Today I took a couple hours and wrote my first iPhone app.

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This entry was posted on Wednesday, July 18th, 2007 at 4:38 pm and is filed under CRM , Technology. 2 Comments Jodie | Wednesday, 18 July 2007 at 4:42 pm Canadian references… Bless your heart Steve Andersen.

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Facebook Linked In Twitter Home About Home Race Report: Black Diamond Half Ironman Race Report: Black Diamond Half Ironman Last Updated on Sunday, 23 September 2007 11:03 Written by Steve Sunday, 23 September 2007 11:03 Saturday I did my first half Ironman and it was quite an experience.

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This entry was posted on Tuesday, April 17th, 2007 at 1:48 pm and is filed under CRM , Technology. 25 Comments Ron Hess | Tuesday, 17 April 2007 at 7:37 pm Brilliant ! Steve | Tuesday, 17 April 2007 at 8:00 pm Thanks Ron! Kingsley | Monday, 23 April 2007 at 10:35 am Fantastic!

1,000,000 Strong for Facebook Groups | Beaconfire Wire

Beaconfire Wire

Suddenly, everyone in the political world could see how viral Facebook could really be, and how fast you could grow a community. It also means that Facebook is seeing the potential for organizating on its platform, and is tired of letting third-party applications get all the action.

gokubi.com

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Facebook Linked In Twitter Home About Home Process: Donation Processing Process: Donation Processing Last Updated on Thursday, 22 March 2007 07:26 Written by Steve Thursday, 22 March 2007 07:24 None of our processes up till now have handled real money.

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This entry was posted on Monday, March 19th, 2007 at 2:32 pm and is filed under CRM , Technology. 4 Comments gokubi.com » Blog Archive » What I’ve learned about donor management | Monday, 19 March 2007 at 2:34 pm [.]

Web 2.0 Experiments, snafus and stumbles

Zen and the Art of Nonprofit Technology

Experiments, snafus and stumbles December 17, 2007 I seem to have lost my head. Turns out, unlike Facebook, or Myspace and such, the “Spock Bot&# makes pages for people without their knowing. Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Web 2.0 Really. I was all curmudgeonly until last week, when I started tweeting and got into Spock. You know why I started to twitter.

See What’s Out There » Blog Archive » Convio Open – Why the Convio Facebook Application blows away Causes

See What's Out There

I will write more about the API later, but everyone is really there to see the Facebook opportunity. Convio has built a Facebook application builder as part of their Open initiative. First, you can only create one Facebook application.

Platforms break open!

Zen and the Art of Nonprofit Technology

October 15, 2007 If you are new to this site, you might want to read more , and subscribe to my feed. They’ve got this great Facebook application – basically a template that allows an organization to create their own Facebook app. Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Platforms break open!

Test yourself on Facebook | Beaconfire Wire

Beaconfire Wire

As the Facebook Wiki notes : Facebook’s Terms of Service require that all accounts be linked to your real identity, so its not allowed to make fake accounts to test things with. To make a test account, register on Facebook as you normally would.

Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

Facebook Causes and Effects | Beaconfire Wire

Beaconfire Wire

Facebook Causes 2.0 – a non-profit wish list » Facebook Causes and Effects Posted Wednesday, June 6th, 2007 at 4:00 pm by John Brian (91 posts) (Note: many of the links in this post go to pages that require a facebook login to view.

Charities Cry Foul on Chase Facebook Charitable Giving Contest

Beth's Blog: How Nonprofits Can Use Social Media

The Chase Community Giving contest on Facebook is one of the biggest online contests thus far, open to more than 500,000 charities. As of this writing, 1,027,398 people joined Chase’s fan page to cast votes for their favorite charities.

A Tale of Three NPO Facebook Apps | Beaconfire Wire

Beaconfire Wire

But two new players have recently entered into the Facebook App for non-profits space, both of which are connected to larger mothership sites and make use of those sites capacities to offer additional features. FaceBook is where millions of Americans hang out online.

NPO 1

Facebook needs to shear the fluff | Beaconfire Wire

Beaconfire Wire

» Facebook needs to shear the fluff Posted Tuesday, September 25th, 2007 at 7:16 pm by John Brian (91 posts) Baaaaa. That’s my response to the appearance of “fluff stories&# on my Facebook feed. The primary tool to interact with Facebook is the mini-feed.

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Facebook Linked In Twitter Home About Home Clicktools: getting outside feedback into Salesforce Clicktools: getting outside feedback into Salesforce Last Updated on Tuesday, 24 April 2007 07:20 Written by Steve Tuesday, 24 April 2007 07:20 Clicktools is a killer data gathering tool that integrates with Salesforce.com. This entry was posted on Tuesday, April 24th, 2007 at 7:20 am and is filed under CRM , Technology.

Micro-Targeting Facebook Users with Social Ads. It’s a snap. | Beaconfire Wire

Beaconfire Wire

Putting Caribbean Projects on the (Google) Map » Micro-Targeting Facebook Users with Social Ads. This is how it works… Get Started - You select whether your ad will direct to a Facebook page or your organization / campaign website.

gokubi.com

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Facebook Linked In Twitter Home About Home Salesforce.com for Political Campaigns Salesforce.com for Political Campaigns Last Updated on Saturday, 7 April 2007 06:05 Written by Steve Friday, 6 April 2007 07:16 Nonprofits get Salesforce.com donated, but anyone can buy it. This entry was posted on Friday, April 6th, 2007 at 7:16 pm and is filed under CRM , Technology. 1 Comment CampaignForce | Friday, 06 April 2007 at 10:01 pm Try out [link] for free.

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Facebook Linked In Twitter Home About Home Kurt Vonnegut, RIP Kurt Vonnegut, RIP Last Updated on Thursday, 12 April 2007 07:25 Written by Steve Thursday, 12 April 2007 07:25 A great American author passed away last night– Kurt Vonnegut died at the age of 84. This entry was posted on Thursday, April 12th, 2007 at 7:25 am and is filed under Books.