NetWits

FEBRUARY 25, 2013

Even those of us living under a rock can’t help but peek our …

Help 171

Help Interaction Design Mobile 171

NetWits

FEBRUARY 15, 2013

As a long-time LinkedIn member, their outreach continues to engage and delight me, while also going to the core of successful cultivation techniques: make your constituents feel special, understood and appreciated.

Linkedin 166

Linkedin Lesson Online Technique 166

NetWits

FEBRUARY 12, 2013

While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter. The right type of enewsletter content can help strengthen donor relationships.

Donor 234

Donor Help Ideas Content 234

NetWits

FEBRUARY 8, 2013

If you had to guess how much charitable giving grew in 2012, what …

Results 258

Results Ideas Fundraising Help 258

NetWits

FEBRUARY 6, 2013

Most nonprofit websites see a donation form abandonment rate of around 50% - 70%. Yes, that’s more than half of the people who have found your website, gotten interested enough to click the “donate now” button and looked at the donation form decide not to make that donation. Here's what you can do to improve this.

Rate 251

Rate Donation Websites People 251

NetWits

JANUARY 17, 2013

It’s 2013.

Fundraising 241

Fundraising Online Nonprofit Interaction 241

NetWits

JANUARY 8, 2013

As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. This may not be good news for nonprofits.

Mobile 254

Mobile email Nonprofit News 254

NetWits

DECEMBER 12, 2012

Surprise, it’s December! Are your end-of-year fundraising emails ready to go out?

email 168

email Mobile Fundraising Interaction 168

NetWits

DECEMBER 11, 2012

End of year fundraising is in full swing, but with 2013 right around …

Challenge 189

Challenge Fundraising Strategy Nonprofit 189

NetWits

DECEMBER 6, 2012

If we compare year-end giving campaigns to the gastronomical equivalent of a seven …

email 189

email Campaign Giving Tips 189

NetWits

NOVEMBER 14, 2012

Our interactive analytics team wanted to know just how much procrastination has impacted overall email performance.

Communication 176

Communication Analytics Interaction email 176

NetWits

OCTOBER 26, 2012

This year, one of the strongest fundraising trends we’ve seen is for nonprofits to cultivate “third …

Support 138

Support Fundraising Trend Nonprofit 138

NetWits

OCTOBER 24, 2012

What can we learn from political calls to action this election season? Here are three common elements the majority of them are using that can be easily used in your own calls to action for online fundraising.

Action 146

Action Online Fundraising Learning 146

NetWits

OCTOBER 23, 2012

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media …

Results 172

Results email Marketing Social Media 172

NetWits

OCTOBER 19, 2012

My last post was a quick introduction to Mobile Content Strategy.

Content 161

Content Mobile Strategy Design 161

NetWits

OCTOBER 9, 2012

People are voting on your website every day. Maybe not with polls and surveys, but they are voting with their actions. You can track this to give them more of what they want and cut down the clutter of things they don’t need.

Poll 125

Poll Track Survey Websites 125

NetWits

OCTOBER 4, 2012

In 2008, Barack Obama used one of the most successful online marketing and …

Online 163

Online Lesson Campaign Fundraising 163

NetWits

OCTOBER 3, 2012

President Barack Obama raised nearly $410 million dollars through individual contributions in 2008.

Social Media 181

Social Media Media Social Fundraising 181

NetWits

AUGUST 21, 2012

Your website has a lot to say.

Websites 101

Websites Action Personal Guide 101

NetWits

SEPTEMBER 4, 2012

Stay out of the spam folder by employing these techniques.

Spam 108

Spam Technique email Marketing 108

NetWits

SEPTEMBER 18, 2012

CAPTCHA stands for (Completely Automated Public Turing test to tell Computers and Humans …

Question 101

Question Test Public Design 101

NetWits

SEPTEMBER 14, 2012

By now many of you have been working on your end of year campaigns, but if you haven’t started planning the good news is you still have time to put a plan in place to maximize end of year giving. Here are a few items to use in your end of year plan : - Optimize Your Home Page for the Holidays. - Make Every Email Count. - Tap into your Constituents’ Network.

Campaign 174

Campaign Work Tips Gift 174

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? That’s a great question. One that every nonprofits should think about from time to time. That said, we’ve compiled a few resources that might help you think through your next website redesign. Audience Analysis. View the Session Recording | Download the Slides.

Design 247

Design Web Guide Slides 247

NetWits

AUGUST 21, 2012

Your website has a lot to say. If a person from each department of your organization stood in front of you and shouted information, chances are you wouldn’t decipher anything through the noise. At the very least, you would be confused. If you don’t prioritize your content to convert the noise into clear messages, your users will experience the same confusion.

Action 205

Action Websites Design Voice 205

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! Online donor solicitations are powerful. Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving.

Offline 219

Offline Donor Online Fundraising 219

NetWits

JULY 27, 2012

Social media is talked about so much that you probably think every other form of communication is dead (Ok, maybe your thinking isn’t that extreme). But that’s not the case. In fact, email is still the number-one way to connect with your supporters. Earning the right to deliver content directly to the inbox of your biggest fans is critical to your long terms success.

email 266

email Build Listserv Museum 266

NetWits

JULY 16, 2012

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. It was a lot of fun presenting (and talking to) this extremely engaged group of people. You can find out about upcoming sessions here. Here’s are the 6 Steps we covered in the session. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and

Facebook 274

Facebook Create Work Student 274

NetWits

JULY 12, 2012

School’s out for summer and you’re catching up on work, planning for a new school year and making some much needed, long overdue updates to your website, right? But the overwhelming question looms…where should you start? While you have some time this summer, ask yourself the following questions so you can identify opportunities for improvement in your school’s web presence.

Websites 143

Websites Audio Interaction Web 143

NetWits

JULY 11, 2012

I recently gave a talk to a super engaged group of people who work in the education space as part of our Schools out for Summer Series - You can find out about upcoming sessions here. Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. It’s the place to be for most nonprofits. Especially those in the education sector.

Facebook 186

Facebook Student Poll Slides 186

NetWits

JULY 10, 2012

Facebook has it’s roots in education. Launching in February 2004 for students at Harvard University it quickly became a popular site and expanded to other colleges in the Boston area, the Ivy Leagues, and Stanford University. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools.

Social Media 251

Social Media Media Social Slides 251

NetWits

JUNE 14, 2012

Download the full Internet & Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. However, they also take more work to retain.

Offline 209

Offline Donor Online Giving 209

NetWits

JUNE 8, 2012

It’s official; we launched our new full service creative agency for nonprofits this week – GUIDE Creative – Where we LOVE web design and making effective nonprofit website(s)! Learn more about us at www.guidecreative.com and make sure to sign up for The Great Guide Giveaway. — Creating an effective nonprofit website isn’t easy.

Websites 195

Websites Effective Chad Guide 195

NetWits

JUNE 5, 2012

Are you asking the right questions in your P2P post event surveys? . This Thursday Jennifer Ashbaugh from Big Brothers Big Sisters will help answer this very important question “ are you asking the right questions in your post event survey ?”. In Thursday’s web seminar we’ll be discussing post event survey’s and how to ask questions that will help you develop strategies to increase revenue.

Survey 127

Survey Fundraising Advice Social Media 127

NetWits

JUNE 1, 2012

It’s official; we launched our new full service creative agency for nonprofits this week – GUIDE Creative – Where we LOVE nonprofit web design! Learn more about us at www.guidecreative.com and make sure to sign up for The Great Guide Giveaway. — Now I’ll suppress my excitement about our launch for another passion – tips 5, 6 and 7 in our series of posts on effective nonprofit websites.

Websites 171

Websites Effective Create Hints 171

NetWits

MAY 31, 2012

If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. You probably think about things like opens, clicks, conversions and unsubscribes. Wrapped up in all that is the issue of sending too many emails. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates.

Rate 172

Rate Technique email Open 172

NetWits

MAY 22, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fund

Technique 201

Technique Retention Donor Online 201

NetWits

MAY 17, 2012

Download the complete 2011 Online Fundraising Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . Online Fundraising has become a popular and successful method for nonprofits trying to increase revenue and acquire new donors.

Results 230

Results Online Donor Fundraising 230