3rd Sector Labs

Data drives better digital marketing for nonprofits

3rd Sector Labs

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.

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Data hoarding: Does the term apply to your donor data?

3rd Sector Labs

Have you watched the A&E television show Hoarders? The clutter and garbage in some of the homes on that show are unmanageable. It makes you want to shout at the tv: “Throw that trash away!”. Now, let’s talk about your donor database. When was the last time you cleaned it up? Got rid of dupes?

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Trending Sources

Does your charity have too much data?

3rd Sector Labs

How do you know when your organization is storing and using too much data? We were asked this question recently – and it’s a great question.

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More fundraising software = more data headaches

3rd Sector Labs

Technology both simplifies and complicates our lives. Nowhere is this more true than in the nonprofit sector. Let’s face it … there is a direct relationship between the number of fundraising software systems we are using and the data problems we are creating for ourselves.

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What’s in your data management plan?

3rd Sector Labs

If your data isn’t getting better, it’s getting worse. – TSL data expert. Those are words we live by. And no, we aren’t simply advocating some chaos theory about data.

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Workplace Giving Data Problems Just Got Worse

3rd Sector Labs

Nonprofits everywhere are struggling to get their hands on reliable, useful workplace giving data from corporate giving programs. This has been a problem for a long time. And it is only getting worse. What’s going on? It used to be a United Way problem.

The Ice Bucket Challenge Epilogue: Data

3rd Sector Labs

The conversations about the ALS Association’s astounding success with the Ice Bucket Challenge continue. Blogs, newsletters, periodicals, LinkedIn, Facebook, Twitter … people are still talking about it.

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Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. We hear about it, we read about it, we think about it more than ever.

Top 10 Tough Donor Data Migration Decisions

3rd Sector Labs

If you’ve migrated donor data from one CRM to another, no doubt you have dealt with a lot of difficult decisions. In fact, our donor data migration clients often express surprise at the number of decisions they have to make.

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How to forecast fundraising risk before your walkathon stalls

3rd Sector Labs

Can the risk to your next fundraising effort be forecast in advance through some basic data algorithms?

My Organization is in “the cloud”! – What does that mean?

3rd Sector Labs

Have you recently read an article or attended a webinar where you were told that your data or software had to be in “the cloud”? Worse still, if you weren’t in “the cloud”, then your organization was exposed to all sorts of risks, problems and unnecessary costs?

Fundraising without donor data: What’s that proverb about giving a man a fish?

3rd Sector Labs

Most charities raise money from many different sources – direct mail appeals, online donations, events, United Way campaigns to name a few. How often do the funds come in without workable donor data – or any donor data – behind it? If your organization is fundraising without donor data to support it, then you have a problem that needs your attention. It is time to manage that problem and reduce risk. What’s that proverb? Give a man a fish, you feed him for a day.

CRM data migration: it’s all about the future

3rd Sector Labs

CRM data migrations are about the future, not the past. Period. End of story. So we are going to talk about several important tips to help you stay focused on your donor data future. Why am I being so emphatic as I talk about CRM data and your organization’s future? Because the number one challenge that we deal with at Third Sector Labs in a CRM or donor data migration project is customers who won’t let go of the past. Really.

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What’s up with consumer data privacy?

3rd Sector Labs

The topic of consumer data privacy is getting more and more attention in the media and on Capitol Hill. Personal identity theft. Hackers getting millions of credit card records. The NSA monitoring everything from email to phone calls. The topic of consumer data privacy has had the attention of Capitol Hill for some time.

Donor Data Management Dictionary

3rd Sector Labs

Every nonprofit needs a data management plan, especially for their donor data. The plan needs to address a variety of topics, such as data hygiene and enrichment , data usage in various communications activities , input/output management, and more.

How to calculate donor acquisition costs

3rd Sector Labs

All charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. Good to know, but that doesn’t address the issue at hand. My charity needs new donors.

Stop the Daisy Chain of Bad Data Management

3rd Sector Labs

The root cause of bad data management for any organization – for-profit, nonprofit or government – can usually be found in the data management paradigm itself.

10 Donor Data Migration Decisions: Q&A with Gary Carr

3rd Sector Labs

Third Sector Labs recently presented a data migration webinar with host Bloomerang.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends.

Fundraising without donor data: What’s that proverb about giving a man a fish?

3rd Sector Labs

Most charities raise money from many different sources – direct mail appeals, online donations, events, workplace giving campaigns, and matching gift programs to name a few. How often do the funds come in without usable donor data – or any donor data – behind it? If your organization is fundraising without donor data to support it, then you have a problem that needs your attention. It is time to manage that problem and reduce risk. What’s that proverb?

Optimize Drupal with Pre-rendering

3rd Sector Labs

We set out to build a Software as a Service platform for start-up company Booster Pro.

6 Reasons Open Source Makes Sense

3rd Sector Labs

We talk a lot about Open Source technology (and we use it quite extensively too) so it might make sense for us to take a moment and explain why we are such advocates. So let’s get started. Affordability – Open Source is free of licensing fees.

Nonprofit Data Migration Made Easier with Carr Partnership

3rd Sector Labs

A central challenge facing many of today’s nonprofit organizations is the paucity of technology solutions, as well as expertise, available for things like website development, fundraising, data migration, and so on.

Fundraising without donor data: What’s that proverb about giving a man a fish?

3rd Sector Labs

Most charities raise money from many different sources – direct mail appeals, online donations, events, United Way campaigns to name a few. How often do the funds come in without workable donor data – or any donor data – behind it? If your organization is fundraising without donor data to support it, then you have a problem that needs your attention. It is time to manage that problem and reduce risk. What’s that proverb? Give a man a fish, you feed him for a day.

Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention? The answers to those questions are simple: we can’t.

‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” ” – focused on why you need, and how to create, a nonprofit data management plan. We had also blogged earlier on the topic. Debbie and Gary Carr , CEO of Third Sector Labs, co-presented.

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Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a fundraising strategy webinar with Chris Goodman , SVP of Strategy & Marketing for 2Dialog. The topic – “Drive Your Fundraising Success with Strategy, Smart Technology and Better Data” – focused on the importance of aligning fundraising strategy, technology and a data in order to maximize the efficiencies of all three.

Welcome to our New Website

3rd Sector Labs

Carr Systems’ growth has prompted us to redesign our site to better reflect precisely what it is that we do for our customers, who those customers are, and the unique approach that makes us an ideal solution for SMBs, nonprofit organizations and public agencies. We’re particularly excited to talk about some recent developments in the data migration and analytics space, which specifically pertain to nonprofit organizations but, frankly, work with other organization types as well.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising isn’t a fad. As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle.

How to Build a Grateful Patient Program to Drive Lifetime Donors

Connection Cafe

Today’s healthcare market is consumer driven. Forward thinking facilities must find ways to attract, keep, and nurture patients. Engaging grateful patients in philanthropy is an ideal way to do just that.

How Social Listening Resulted in One Nonprofit’s Most Successful Email Campaign Ever

Connection Cafe

Save the Children Action Network (SCAN) is the political voice for kids. We’re fiercely bipartisan because we believe that kids’ issues shouldn’t be a Republican or Democratic issue.

11 Expert Tips for Nonprofits to Embrace Technology for Even Greater Impact

Connection Cafe

Last week I had the privilege of networking with over 2000 nonprofit experts and professionals at NTEN ‘s Nonprofit Technology Conference (NTC).

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Predictive Modeling for Future Peer to Peer Fundraising Events

Connection Cafe

Predictive Modeling uses “big data” to help predict the future. It’s the data-driven, more reliable version of a crystal ball.

Actigiving—The Next Phase in the Evolution of Episodic Giving

Connection Cafe

Goodbye, slacktivism. Hello, actigiving. For more than a decade now, there has been much debate about whether online activists would ever turn their clicks into gifts. Would these so called “slacktivists” ever do more than like a video or share a link and then feel like they had done enough?

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Lowering the ‘Giving Barrier’ for Millennials

Connection Cafe

According to the Millennial Impact Report , 72 percent of Millennials are eager to join a nonprofit and a little over 50 percent would like to give monthly to a charitable organization. When looking at these statistics, it’s clear that Millennials are eager , and would like to contribute.

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Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis.

5 Trends in Giving That Will Reshape Philanthropy in 2017

Connection Cafe

2016 was a record-setting year for philanthropy, with Americans donating more than $373 billion and communities across the globe setting new standards for #GivingTuesday. Even better news? The Philanthropy Outlook from the Indiana University Lilly Family School of Philanthropy projects a 3.6

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Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

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5 Instagram Ideas for Nonprofits to Boost Followers and Engagement

Connection Cafe

At the Lupus Foundation of America , we’ve been active on Instagram since 2013, though until recently, it was not a central part of our organization’s social media strategy. By mid-2016 however, Instagram’s growth in popularity was having upside effects that we couldn’t ignore.

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How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. For nonprofits interested in engaging supporters in online advocacy, this is especially true.

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